Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Mohammad Tayeenul Hoque

Full Time Faculty
Associate Professor  

Ph. D., University of East Anglia, UK
M.Sc.,  The University of Hull, UK

Phone: +880-2-55668200 
Office: NAC 719

Curriculum Vitae


My research focuses on exploring the various aspects of marketing competencies in international markets along with understanding consumer behaviour and experiences during post acquisition integration process. In theorizing marketing competencies I emphasise past and current research themes include: resource-based theory, knowledge-based theory, dynamic capability theory. In addition, to theorize consumers’ psychological reactance my research encompasses customers’ emotion, trust, place and brand attachment, luxury consumption, and consumer satisfaction.

In order to analyse data, I am interested in conducting cross-section survey research methods and have used various multivariate modeling techniques in my projects. I am proficient in scale development and scale validation, structural equation modelling (SEM), path analysis using partial least squares (PLS), experimental design, multiple regression, multivariate analysis of variance (MANOVA), cluster and discriminant analysis, testing for mediation and moderation.

I am an ad-hoq reviewer of "Journal of Business Research, Journal of Knowledge Management, Interntional Journal of Emerging Markets,  American Marketing Association and Academy of International Business’s annual conferences".

Currently, on-campus I teach Marketing Research Method, Distribution Management (MBA level) and Global Marketing modules.


Hoque, M., Nath, P, Ahammad M.F, Tzokas, N, & Nick, Y, (2022), “Constituents of Dynamic Marketing Capability: Strategic Fit and Heterogeneityin Export Performance". [ABS: 3], Journal of Business Research. [Forthcoming].

Hoque, M., Ahammad MF, Tzokas, N, Tarba, S & Nath, P, (2022), “Eyes Open and Hands On: Market Knowledge & Marketing Capabilities in Export Markets”. [ABS: 3], International Marketing Review. [Forthcoming].

Rahman, M. S., Hossain, M. A., M.A., Chowdhury, A.H., Hoque, M. T, (2021), “Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic”. Journal of Enterprise Information Management, [Forthcoming]. [ABS- 2, ABDC-A;]. 10.1108/JEIM-04-2021-0163.


Hoque, Mohammad Tayeenul; Tzokas, Nikolaos; Ahammad, Mohammad; Gabay, Gillie;  (2020); “Dimensions of Dynamic Marketing Capability and Export Performance”; Journal of Knowledge Management; Emerald Publishing Limited. [ABDC-A]. Scopus Cite Score (2019)- 8.5. Clarivate Analytics Impact Factor: 4.805. [Forthcoming]


Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., Rahman, M. I (2020), “Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity”, Journal of Fashion Marketing and Management,    (ISSN: 1361-2026), Vol. 24 No. 1, pp. 73-96, Emerald Publishing Limited. [ABDC-B].


Rahman, M. S., Hossain, M. A., Rushan, M. R. I, Hoque, M. T., Hassan. H (2020), “Conceptualising Online Fashion Brand Recognition: Scale Development and Validation”, Spanish Journal of Marketing – ESIC, (ISSN: 2444-9709), Emerald Publishing Limited. [Indexed by SCOPUS, Scientific Indexing Services].


Rahman, M. S., Fattah, F. A. M. A., Hassan. H., Hoque, M. T., (2020), “An integrated understanding of Academics Knowledge Sharing Behaviour: A Comparative Study on HLIs”, Global Knowledge, Memory and Communication, (ISSN: 2514-9342), Emerald Publishing Limited. [ABDC-B].


Zinia, F. H., Rahman, M. S., Hoque, M. T., (Accepted 2020), “Constructing and Validating Scale of Consumer Switching Behavior", North-South Business Review. (Forthcoming)

PhD in Business and Management (Specialisation in International Marketing): University of East Anglia, UK.
Associate Fellow of Higher Education Academy (UK)
MSc in International Business: The University of Hull, UK.

Marketing Research: MKT 470

Marketing Research-MBA Level: MKT 631

Global Marketing-MBA Level: MKT 633

Distribution Management- MBA Level: MKT 625


Country Representative: Academy of international Business

External Advisor: Centre for Marketing and Sustainability Research at “School of Management- BML Munjal University”, Delhi, India

American Marketing Association