Center of Excellence in Higher Education
The First Private University in Bangladesh

Mr. Md. Afnan Hossain

Full Time Faculty
Senior Lecturer (On Study Leave)


Ph.D. (Ongoing), Marketing,
University of Wollongong, Australia.

M.Sc., International Marketing Management,
University of East London, UK.

Email: afnan.hossain@northsouth.edu
Linkedin: Md Afnan Hossain
ORCID iD: 0000-0003-2954-1823

 

 
 
 

 

 
 

Mr. Md Afnan Hossain has been working as a full-time faculty member in the Department of Marketing and International Business (MIB) at North South University (NSU), School of Business & Economics (SBE) since January 2016. Mr. Hossain received his MSc degree in International Marketing Management from the University of East London, UK. He completed a Strategic Marketing course at the prestigious Imperial College London and also completed knowledge-based courses from the University of Oxford and the University of Cambridge, UK. Before joining NSU, Mr. Hossain worked as a full-time Lecturer in the School of Business Studies at Southeast University. Besides teaching, Mr. Hossain also involves in research activities. He has demonstrated excellence in research by publishing a good number of research papers in international journals (including journals ranked by ABDC, ABS, and indexed in Thomson Reuters/Clarivate Analytics Emerging Sources Citation & Scopus).  His current research interest lies in customer analytics capability, marketing analytics, big data analytics, and artificial intelligence. He also participated at the International Conference on Humanities & Social Sciences in Washington, D.C., USA. Besides, Mr. Hossain is the recipient of a highly competitive fully-funded UOW Doctoral Scholarship.

Research Profile: https://orcid.org/0000-0003-2954-1823

Web of Science Researcher ID: M-6626-2017

Scopus Author ID: 57201112589

JOURNAL ARTICLE PUBLICATIONS

1. Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-Service Quality and Trust on Customer's Patronage Intention: Moderation Effect of Adoption of Advanced Technologies. Journal of Global Information Management, 28(1), 39-55. Publisher: IGI Global. Scopus index and ranked by the Australian Business Deans Council (ABDC) – A rank.

2. Rahman, M.S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behaviour and sense of spirituality Perspective. Global Knowledge, Memory, and Communication, Former name Library Review since 1927, 68(1/2), 17-32. Publisher: Emerald. Scopus index and ranked by the Australian Business Deans Council (ABDC) – B rank.

3. Rahman, M.S., Zaman, M.H., Hossain, M. A., Mannan, M. & Hassan, H. (2019). Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation. Journal of Islamic Marketing, 10(4), 1057-1073. Publisher: Emerald. Scopus index and ranked by the Australian Business Deans Council (ABDC) – B rank.

4. Rahman, M.S., Mannan, M., Hossain, M. A. & Zaman, M.H. (2018). Patient's Behavioral Intention: Public and Private Hospitals Context. Marketing Intelligence and Planning, 36(3), 349-364. Publisher: Emerald. Scopus index and ranked by the Australian Business Deans Council (ABDC) A rank.

5. Rahman, M.S., Mannan, M., Hossain, M. A., Zaman, M.H. & Hasan, H. (2018). Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self-Efficacy, Motivation and Big Five personality traits Embedded Model. International Journal of Educational Management, 32(5), 761-782. Publisher: Emerald. Scopus index and ranked by the Australian Business Deans Council (ABDC) B rank.

6. Rahman, M.S., Hossain, M. A., Zaman, M.H. & Mannan, M., (2018). Awareness of climate change: Perceived physical and psychological impact on the young generation – Least developing country’s perspective. Interdisciplinary Environmental Review, 19(1), 91-101. Publisher: Inderscience. Ranked by Australian Business Deans Council (ABDC) – C rank.

7. Hossain, M. A., Hasan, R., Kibria, M. G., Mazmum, M. F. A. (2017). Factors Influencing the Usage of 3G Mobile Services: An Empirical Study on Bangladesh Young Citizens. North-South Business Review, 8(1), 16-28. Publisher: School of Business, North South University.

8. Hossain, M. A., Zaman, M.H., Evan, M.A.M & Rahman, M.S. (2017). Assessing Service Experience in Customer’s Care Centre. North-South Business Review, 7(2), 85-99. Publisher: School of Business, North South University.

 

BOOK PUBLICATION

1. Rahman, M.S., Zaman, M.H., Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities. Publisher: IGI Global, Hershey, USA.

 

BOOK CHAPTER PUBLICATION

1. Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance. In Technological Innovations for Sustainability and Business Growth (pp. 1-17). Publisher: IGI Global, Hershey, USA.

 

CASE STUDY PUBLICATION

1. Zaman, M.H., Hossain, M. A. & Rahman, M.S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. SAGE Publications: SAGE Business Cases Originals.

 

CONFERENCE

1. Hossain, M. A. & Chowdhury, I. A. “Key Factors to Influence Service Experience in Customer Care Centre” (UK perspective), Paper presented at the International Conference on Humanities and Social Sciences, held on May 12, 2015, in Washington, DC, USA.

 

[Click here to view the DOI links that will guide you to get the entire portrayal of Mr. Hossain's publications]

 

  

 

REVIEWS PERFORMED FOR JOURNALS  (Click: Verified Reviews)

1. Heliyon, Publisher: Elsevier. Scopus index Journal, (1).

2. Marketing Intelligence and Planning, Publisher: Emerald. Scopus index and ABDC 'A' Category Journal, (2).

3. Journal of Islamic Marketing, Publisher: Emerald. Scopus index and ABDC 'B' Category Journal, (2).

                  

PROFESSIONAL EXPERIENCES

  • Position Held: Senior Lecturer, North South University, Dhaka, Bangladesh, (Apr 2018 – Present); Department of Marketing & International Business, School of Business & Economics.
  • Position Held: Lecturer, North South University, Dhaka, Bangladesh, (Jan 2016 – March 2018); Department of Marketing & International Business, School of Business & Economics.
  • Position Held: Lecturer, Southeast University, Dhaka, Bangladesh, (Jan 2014 - Dec 2015); Department of Marketing, School of Business.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (Ph.D.) in Marketing. Year: 2019 - Ongoing (Investigating customer analytics capabilities and their effects on the Australian fashion retailing industry) - Faculty of Business; School of Management, Operations and Marketing; University of Wollongong (UOW), Australia.
  • Master of Science (MSc) in ‘International Marketing Management,' University of East London (UEL), UK, Year: 2009-2010.
  • Bachelor of Business Administration (BBA) in ‘Marketing’, East West University (EWU), Bangladesh, Year: 2005-2008.

 ADDITIONAL QUALIFICATIONS

  • Credit Course on ‘Strategic Marketing’, Year: 2013, Imperial College London, UK.
  • Short Course on ‘Applying Knowledge Management: Principles and Practices’ Year: 2013, University of Oxford, UK.
  • Short Course on ‘Globalization: Curse or Blessing’ Year:2013, University of Cambridge, UK.

 

RESEARCH AWARDS

(1) IPDC Ltd. Research Grant, Year: 2017

     Amount: BDT 200,000.

(2) University of Wollongong, Australia - Doctoral Research Grant, Year: 2019-2022

     Amount: $232,882

     (a) International Postgraduate Tuition Award (IPTA) - $136,296

     (b) University Postgraduate Award (UPA) - $96,586

 

COURSES TAUGHT (at NSU)

  • MKT 470 – Marketing Research
  • MKT 202 – Introduction to Marketing
  • INB 370 – International Business
  • BUS 172 – Introduction to Statistics

 COURSES TAUGHT (at other Universities)

  • Introduction to Business
  • Marketing Management
  • Principles of Management
  • Entrepreneurship
  • Corporate Environmental Management

RESEARCH INTERESTS

  • Customer Analytics Capability
  • Marketing Analytics
  • Big data Analytics
  • Artificial Intelligence in Business.

 

 

CONTACT

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