Center of Excellence in Higher Education
The First Private University in Bangladesh

Mr. Md. Afnan Hossain

Full Time Faculty
Senior Lecturer (On Study Leave)


M.Sc., International Marketing Management,
University of East London, UK

Phone: +880-2-55668200, Ext. 6104 
Email: afnan.hossain@northsouth.edu
Office: NAC 731

 

 
 
 

 

 
 

Mr. Md Afnan Hossain has been working as a full-time faculty member in the Department of Marketing and International Business (MIB) at North South University (NSU), School of Business & Economics (SBE) since January 2016. Mr. Hossain received his MSc degree in International Marketing Management from the University of East London, UK. He completed Strategic Marketing course at the prestigious Imperial College London and also completed knowledge-based courses from the University of Oxford and University of Cambridge, UK. Before joining NSU, Mr. Hossain worked as a full-time Lecturer in the School of Business Studies at Southeast University. He also took courses at North South University as an adjunct faculty member. Besides teaching, Mr. Hossain also involves in research activities. He has demonstrated excellence in research by publishing a good number of international journals (including journals ranked by ABDC, ABS and indexed in Thomson Reuters Emerging Sources Citation & Scopus).  His research interest lies in marketing analytics, big data analytics, and services marketing sectors. He also participated at the International Conference on Humanities & Social Sciences in Washington D.C., USA. Furthermore, he has been awarded the UOW Doctoral Scholarship to pursue his PhD in the field of Marketing at the University of Wollongong, Australia.

JOURNAL ARTICLE PUBLICATIONS

1. Rahman, M.S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behaviour and sense of spirituality Perspective. Global, Knowledge, Memory, and Communication, Former name Library Review since 1927, 68(1/2), 17-32. Emerald Publishing. Journal Indexed in Scopus, and Ranked by Australian Business Deans Council (ABDC) – B rank.

2. Rahman, M.S., Zaman, M.H., Hossain, M. A., Mannan, M. & Hassan, H. (Accepted, 2019). Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation. Emerald Publishing. Scopus Index, and Ranked by Australian Business Deans Council (ABDC) – C rank.

3. Rahman, M.S., Hossain, M. A., Zaman, M.H. & Mannan, M. (Accepted, 2019). E-Service Quality and Trust on Customers’ Patronage Intention: Testing the Moderating Role of Adoption of Advanced Technologies. Journal of Global Information Management, IGI Global. Scopus Index and ranked by Australian Business Deans Council (ABDC) – A rank.

4. Rahman, M.S., Mannan, M., Hossain, M. A. & Zaman, M.H. (2018). Patient's Behavioral Intention: Public and Private Hospitals Context. Marketing Intelligence and Planning, 36(3), 349-364. Emerald Publishing. Journal Indexed by Scopus, Zetoc, Thomson Reuters Emerging Sources Citation Index, and Ranked by ABS and Australian Business Deans Council (ABDC) A rank.

5. Rahman, M.S., Mannan, M., Hossain, M. A., Zaman, M.H. & Hasan, H. (2018). Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self-Efficacy, Motivation and Big Five personality traits Embedded Model. International Journal of Educational Management, 32(5), 761-782. Emerald Publishing. Journal Indexed by Scopus, Thomson Reuters Emerging Sources Citation Index, and Ranked by Australian Business Deans Council (ABDC) B rank.

6. Rahman, M.S., Hossain, M. A., Zaman, M.H. & Mannan, M., (2018). Awareness of climate change: Perceived physical and psychological impact on the young generation – Least developing country’s perspective. Interdisciplinary Environmental Review, 19(1), 91-101. Publisher: Inderscience. Ranked by Australian Business Deans Council (ABDC) – C rank.

7. Hossain, M. A., Zaman, M.H., & Rahman, M.S. (2018). Exploring Critical Factors for Measuring  Brand  Health: Perspectives from NBFI  International Journal of Business & Management Toronto (IJBMT), 5(1). Publisher: Athena.

8. Hossain, M. A., Hasan, R., Kibria, M. G., Mazmum, M. F. A. (2017). Factors Influencing the Usage of 3G Mobile Services: An Empirical Study on Bangladesh Young Citizens. North-South Business Review, 8(1), 16-28. Publisher: School of Business, North South University, and Ranked by Australian Business Deans Council (ABDC) – C rank.

9. Hossain, M. A., Zaman, M.H., Evan, M.A.M & Rahman, M.S. (2017). Assessing Service Experience in Customer’s Care Centre. North-South Business Review, 7(2), 85-99. Publisher: School of Business, North South University, and Ranked by Australian Business Deans Council (ABDC) – C rank.

 

CASE PUBLICATION

1. Zaman, M.H., Hossain, M. A. & Rahman, M.S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. Sage Business Case, Sage Publication.

 

BOOK PUBLICATION

1. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities" by Rahman, M.S., Hossain, M. A., Zaman, M.H (2018). Publisher: IGI Global, USA.

 

CONFERENCE

1. Hossain, M. A. & Chowdhury, I. A. “Key Factors to Influence Service Experience in Customer Care Centre” (UK perspective), Paper presented at the International Conference on Humanities and Social Sciences, held on May 12, 2015, in Washington, DC, USA.

 

  

 

Research Awards

 (1) IPDC Ltd. Research Grant, Year: 2017

     Amount: BDT 200,000.

 (2) University of Wollongong, Australia - Doctoral Research Grant, Year: 2019

     Amount: $233,000

     (a) International Postgraduate Tuition Award (IPTA) - $136,300

     (b) University Postgraduate Award (UPA) - $96,700

                  

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (PhD), Year: 2019 (On going),‘Customer Analytics Capability and Firms Competitive Advantage in Big Data Environment’, University of Wollongong (UOW), Australia.
  • Masters of Science (MSc.) in ‘International Marketing Management’, University of East London (UEL), UK, Year: 2009-2010.
  • Bachelor of Business Administration (BBA) in ‘Marketing’, East West University (EWU), Bangladesh, Year: 2005-2008.

 

ADDITIONAL QUALIFICATIONS

  • Credit Course on ‘Strategic Marketing’, Year: 2013, Imperial College London, UK.
  • Short Course on ‘Applying Knowledge Management: Principles and Practices’ Year: 2013, University of Oxford, UK.
  • Short Course on ‘Globalization: Curse or Blessing’ Year:2013, University of Cambridge, UK.

PROFESSIONAL EXPERIENCES

  • Position Held: Senior Lecturer, North South University, Dhaka, Bangladesh, (Apr 2018 – Present); Department of Marketing & International Business, School of Business & Economics.
  • Position Held: Lecturer, North South University, Dhaka, Bangladesh, (Jan 2016 – March 2018); Department of Marketing & International Business, School of Business & Economics.
  • Position Held: Lecturer, Southeast University, Dhaka, Bangladesh, (Jan 2014 - Dec 2015); Department of Marketing, School of Business.

 

Reviews Performed for Journals

1. Heliyon, Published by Elsevier. Scopus Indexed Journal. 

2. Marketing Intelligence and Planning, Published by Emerald Group Publishing. Scopus Indexed and ABDC 'A' Category Journal.

Courses Taught at NSU

  • MKT 470 – Marketing Research
  • MKT 202 – Introduction to Marketing
  • INB 370 – International Business
  • BUS 172 – Introduction to Statistics

 Courses Taught at other Universities (Before 2016)

  • Introduction to Business
  • Marketing Management
  • Principles of Management
  • Entrepreneurship
  • Corporate Environmental Management

Research Interests:

  • Big Data Analytics
  • Marketing Analytics
  • Customer Analytics
  • Retail Analytics