Center of Excellence in Higher Education
The First Private University in Bangladesh

Mr. Md. Afnan Hossain

Full Time FacultySenior Lecturer (On leave)Ph.D. (Ongoing), Marketing,University of Wollongong, Australia. M.Sc., International Marketing Management, University of East London, UK. Email: afnan.hossain@northsouth.edu Linkedin: Md Afnan HossainORCID iD: 0000-0003-2954-1823              

Mr. Md Afnan Hossain has been working as a full-time faculty member in the Department of Marketing and International Business, School of Business and Economics at North South University (NSU), School of Business & Economics (SBE), since January 2016. Mr. Hossain received his MSc degree in International Marketing Management from the University of East London, UK. He completed a Strategic Marketing course at the prestigious Imperial College London and completed knowledge-based courses from the University of Oxford and Cambridge, UK. Before joining NSU, Mr. Hossain worked as a full-time Lecturer in the School of Business Studies at Southeast University. Besides teaching, Mr. Hossain demonstrated excellence in research by publishing a good number of quality research papers. Mr. Hossain's articles appear in numerous top-tier business, marketing, and information management journal outlets, including Journal of Business Research, Industrial Marketing Management, International Marketing Review, Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Service Theory and Practice, Marketing Intelligence and Planning, Information, Technology and People, Journal of Enterprise Information Management. He is also an active reviewer of some reputed international journals such as Annals of Operations Research, Journal of Strategic Marketing, International Journal of Information Management, and Marketing Intelligence and Planning. His current research interest lies in customer analytics capability, marketing analytics, big data analytics, and artificial intelligence. Besides, Mr. Hossain is the recipient of a highly competitive fully-funded UOW Doctoral Scholarship. Scopus Author ID: 57201112589 Web of Science Researcher ID: M-6626-2017

JOURNAL ARTICLE PUBLICATIONS ABDC - A*/A rank 1. Hossain, M. A., Akter, S. Yanamandram, V., & Strong, C. (2024), Navigating the platform economy: Crafting a customer analytics capability instrument, Journal of Business Research. 170, 114260. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 11.3. https://doi.org/10.1016/j.jbusres.2023.114260. 2. Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2023). Addressing the grand challenges of poverty with data‐driven creative service offerings. Journal of Product Innovation Management. Publisher: Wiley. ABS - 4, SJR - Q1, ABDC - A*. Impact Factor (IF): 10.849. https://doi.org/10.1111/jpim.12679. 3. Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 122745. Publisher: Elsevier. ABS 3. SJR - Q1, ABDC - A. Impact Factor (IF): 12. https://doi.org/10.1016/j.techfore.2023.122745. 4. Akter, S., Hossain, M. A., Tarba, S., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management. 109, 44-57. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A*. Impact Factor (IF): 8.89. https://doi.org/10.1016/j.indmarman.2022.12.005. 5. Akter, s., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D. & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 102768.  Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 11.373. https://doi.org/10.1016/j.technovation.2023.102768. 6. Rahman, M. S., Bag, S., Hossain, M. A., Fattah, F. A. M. A., Gani, M. O., Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services. 72, 2023, 103273, Publisher: Elsevier. ABS - 2, SJR - Q1, ABDC - A.  Impact Factor (IF): 10.972. https://doi.org/10.1016/j.jretconser.2023.103273. 7. Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S. & Sumi, S. F.  (2022). Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry. Industrial Marketing Management. 106, 240-255. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A*. Impact Factor (IF): 8.89. https://doi.org/10.1016/j.indmarman.2022.08.017. 8. Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research. 144, 1163-1174. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 11.3.  https://doi.org/10.1016/j.jbusres.2022.02.064. 9. Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research. 140, 95-106. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 11.3.  https://doi.org/10.1016/j.jbusres.2021.11.077. 10. Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2022). Operationalizing Artificial Intelligence Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management. 30 (8). Publisher: IGI Global. ABS - 2, SJR - Q2, ABDC - A. Impact Factor (IF): 4.7. https://doi.org/10.4018/JGIM.298992. 11. Akter, S., Hossain, M. A., Lu, Q. S., & Shams, S. M. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review. 38(5), 927-947. Publisher: Emerald. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 5.774. https://doi.org/10.1108/IMR-11-2020-0256. 12. Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research. 131, 287-296. Publisher: Elsevier. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 11.3. https://doi.org/10.1016/j.jbusres.2021.03.063. 13. Rahman, M. S., Hossain, M. A., Fattah, F. A. M. A., & Ibne Mokter, A. (2021). Avoidance Behaviour towards Using Pirated Software: Testing a Seven-Component Model on SME Employees. Information Technology & People. Publisher: Emerald. ABS - 3, SJR - Q1, ABDC - A. Impact Factor (IF): 3.879. https://doi.org/10.1108/ITP-12-2019-0621. 14. Rahman, M. S., Hossain, M. A., & Fattah, F. A. M. A. (2021). Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?. Journal of Enterprise Information Management. Publisher: Emerald. ABS - 2, SJR - Q1, ABDC - A. Impact Factor (IF): 5.661. https://doi.org/10.1108/JEIM-05-2020-0185. 15. Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2021). How Does Value Co-creation Transform Quality of Life at the Bottom of the Pyramid?. Journal of Marketing Management. Publisher: Taylor & Francis. Scopus index, ABS - 2, SJR - Q1, ABDC - A. Impact Factor (IF): 4.707. https://doi.org/10.1080/0267257X.2021.1919745. 16. Rahman, M. S., Hossain, M. A., Hoque, M. T., & Chowdhury, A. H. (2021). Role of Enterprise Information System Management in enhancing Firms Competitive Performance towards achieving SDGs during and after Covid-19 pandemic. Journal of Enterprise Information Management. Publisher: Emerald. ABS - 2, SJR - Q1, ABDC - A. Impact Factor (IF): 5.661. https://doi.org/10.1108/JEIM-04-2021-0163. 17. Rahman, M. S., Hossain, M. A., Fattah, F. A. M. A., & Akter, S. (2020). Optimizing Competitive Performance of Service Firms in Data-Rich Environment. Journal of Service Theory and Practice. 30(6), 681-706. Publisher: Emerald. ABS - 1, SJR - Q1, ABDC - A.  Impact Factor (IF): 4.545. https://doi.org/10.1108/JSTP-04-2020-0077. 18. Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting Customer Analytics Capability for Data-Driven Retailing. Journal of Retailing and Consumer Services. 56, 102187. Publisher: Elsevier. ABS - 2, SJR - Q1, ABDC - A.  Impact Factor (IF): 10.972. https://doi.org/10.1016/j.jretconser.2020.102187. 19. Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-Service Quality and Trust on Customer's Patronage Intention: Moderation Effect of Adoption of Advanced Technologies. Journal of Global Information Management, 28(1), 39-55. Publisher: IGI Global. ABS - 2, SJR - Q2, ABDC – A.  Impact Factor (IF): 4.7. https://doi.org/10.4018/JGIM.2020010103. 20. Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M.H. (2018). Patient's Behavioral Intention: Public and Private Hospitals Context. Marketing Intelligence and Planning, 36(3), 349-364. Publisher: Emerald. ABS - 1, SJR - Q2, ABDC – A.  Impact Factor (IF): 4.338. https://doi.org/10.1108/MIP-08-2017-0155.   ABDC - B rank 1. Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I (2021). Millennial’s Purchasing Behavior towards Fashion Clothing Brands: Influence of Brand Awareness and Brand Schematicity. Journal of Fashion Marketing and Management, 25(1), 153-183. Publisher: Emerald. ABS - 1, SJR - Q1, ABDC - B. 2020 Cite Score: 3.7, Impact Factor (IF): 3.329. https://doi.org/10.1108/JFMM-07-2019-0137. 2. Rahman, M. S., Fattah, F. A. M. A., Hussain, B., & Hossain, M. A. (2021). An Integrative Model of Consumer-based Heritage Destination Brand Equity. Tourism Review, 76(2), 358-373. Publisher: Emerald. ABS - 1, SJR - Q1, ABDC - B. 2020 Cite Score: 4.5, Impact Factor (IF): 5.947. https://doi.org/10.1108/TR-12-2019-0505. 3. Rahman, M. S., Bag, S., Hasan, H., Hossain, M. A., & Singh, R. K. (2021). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal. Publisher: Emerald. ABS - 1, SJR - Q2, ABDC - B. 2020 Cite Score: 5.0. https://doi.org/10.1108/BIJ-03-2021-0173. 4. Rahman, M. S., Hossain, M. A., Rushan, M. R. I, Hoque, M. T., & Hasan, H. (2020). Conceptualising Online Fashion Brand Recognition: Scale Development and Validation, Spanish Journal of Marketing – ESIC, 24(1), 73-96. Publisher: Emerald. SJR - Q2. ABDC - B. 2020 Cite Score: 5.7. https://doi.org/10.1108/SJME-10-2019-0080. 5. Rahman, M.S., Mannan, M., Hossain, M. A., & Gani, A. M. O. (2019). Awareness of occupational hazards in learning organizations: Knowledge sharing behaviour and sense of spirituality Perspective. Global Knowledge, Memory, and Communication, 68(1/2), 17-32. Publisher: Emerald. SJR - Q2, ABDC – B. 2020 Cite Score: 1.7. https://doi.org/10.1108/GKMC-01-2018-0007. 6. Rahman, M. S., Zaman, M.H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation. Journal of Islamic Marketing, 10(4), 1057-1073. Publisher: Emerald. SJR - Q3, ABDC – B. 2020 Cite Score: 3.7. https://doi.org/10.1108/JIMA-02-2018-0024. 7. Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M.H., & Hasan, H. (2018). Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self-Efficacy, Motivation and Big Five personality traits Embedded Model. International Journal of Educational Management, 32(5), 761-782. Publisher: Emerald. ABS - 1, SJR - Q2, ABDC – B. 2020 Cite Score: 2.1. https://doi.org/10.1108/IJEM-08-2017-0193.   Other International/local 1. Rahman, M. S., Hossain, M. A., Zaman, M.H., & Mannan, M., (2018). Awareness of climate change: Perceived physical and psychological impact on the young generation – Least developing country’s perspective. Interdisciplinary Environmental Review, 19(1), 91-101. Publisher: Inderscience. ABDC – C. https://doi.org/10.1504/IER.2018.089783. 2. Hossain, M. A., Hasan, R., Kibria, M. G., & Mazmum, M. F. A. (2017). Factors Influencing the Usage of 3G Mobile Services: An Empirical Study on Bangladesh Young Citizens. North-South Business Review, 8(1), 16-28. Publisher: School of Business, North South University. https://drive.google.com/file/d/1fy2Y9Y8_EMK4NHBnzVu9zJ27BjqtLbJy/view. 3. Hossain, M. A., Zaman, M.H., Evan, M.A.M., & Rahman, M.S. (2017). Assessing Service Experience in Customer’s Care Centre. North-South Business Review, 7(2), 85-99. Publisher: School of Business, North South University. http://www.northsouth.edu/assets/files/NSBR_Vol_7%2CNo_2(Final)(1).pdf.   BOOK PUBLICATION 1. Rahman, M.S., Zaman, M.H., & Hossain, M. A. (2019). Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities. Publisher: IGI Global, Hershey, USA. https://doi.org/10.4018/978-1-5225-7891-8.   BOOK CHAPTER PUBLICATION 1. Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance. In Technological Innovations for Sustainability and Business Growth (pp. 1-17). Publisher: IGI Global, Hershey, USA. https://doi.org/10.4018/978-1-5225-9940-1.ch001.   CASE STUDY PUBLICATION 1. Zaman, M.H., Hossain, M. A., & Rahman, M.S. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. SAGE Publications: SAGE Business Cases Originals. http://dx.doi.org/10.4135/9781526438973.   CONFERENCE 1. Hossain, M. A., & Chowdhury, I. A. “Key Factors to Influence Service Experience in Customer Care Centre” (UK perspective), Paper presented at the International Conference on Humanities and Social Sciences, held on May 12, 2015, in Washington, DC, USA.   Note:- ABDC - Australian Business Deans Council ranks only top business journals in four categories (A*, A, B, C) ABS - Association of Business school, UK, ranks selective business journals in five categories (4*, 4, 3, 2, 1) SJR - Scimago Journal Rank provides a journal quality list based on four categories (Q1, Q2, Q3, Q4)       

Mr. Hossain is an active reviewer of the following international journals. Verified Reviews 1. Journal of Strategic Marketing, Publisher: Taylor & Francis. Scopus index, ABDC 'A' and ABS '2' 2. International Journal of Information Management, Publisher: Elsevier. Scopus index, ABDC 'A*' and ABS '2' 3. Marketing Intelligence and Planning, Publisher: Emerald. Scopus index, ABDC 'A' and ABS '1' 4. Annals of Operations Research, Publisher: Springer Nature. Scopus index, ABDC 'A' and ABS '3' 5. Asia Pacific Journal of Marketing and Logistics, Publisher: Emerald. Scopus index, ABDC 'A' and ABS '1' 6. Information Systems Frontiers, Publisher: Springer Nature. Scopus index, ABDC 'A' and ABS '3' 7. Heliyon, Publisher: Elsevier. Scopus index 8. Journal of Islamic Marketing, Publisher: Emerald. Scopus index and ABDC 'B' 9. VINE The Journal of Information and Knowledge Management systems, Publisher: Emerald, Scopus index and ABDC 'B'  10. Spanish Journal of Marketing, Publisher: Emerald, Scopus index.              

ACADEMIC EXPERIENCES - Senior Lecturer, North South University, Dhaka, Bangladesh, (Apr 2018 – Present); Department of Marketing & International Business, School of Business & Economics - Lecturer, North South University, Dhaka, Bangladesh, (Jan 2016 – March 2018); Department of Marketing & International Business, School of Business & Economics - Lecturer, Southeast University, Dhaka, Bangladesh, (Jan 2014 - Dec 2015); Department of Marketing, School of Business. - A/Lecturer & Tutor (January 2022 - January 2023), University of Wollongong, Australia - Sessional Academic, (July 2022-December 2022), University of Melbourne, Australia  

QUALIFICATIONS Doctor of Philosophy (Ph.D.) in Marketing. Year: 2019 - 2023 (Exploring Customer Analytics Capability in Data-driven Retailing) - School of Business; University of Wollongong (UOW), Australia. Master of Science (MSc) in ‘International Marketing Management,' University of East London (UEL), UK, Year: 2009-2010. Bachelor of Business Administration (BBA) in ‘Marketing’, East West University (EWU), Bangladesh, Year: 2005-2008.  ADDITIONAL QUALIFICATIONS Credit Course on ‘Strategic Marketing’, Year: 2013, Imperial College London, UK. Short Course on ‘Applying Knowledge Management: Principles and Practices’ Year: 2013, University of Oxford, UK. Short Course on ‘Globalization: Curse or Blessing’ Year:2013, University of Cambridge, UK. TRAINING & CERTIFICATES Shaping a Business Analytics Curriculum with SAS Data Preparation with SAS(R) Market Insights with SAS Model Building with SAS(R) Visualization with SAS(R)    

RESEARCH INTERESTS Business Analytics Customer Analytics Marketing Analytics Big data Analytics Artificial intelligence (AI) in Business.    

CONTACT If you have questions about any aspect of Mr. Md Afnan Hossain, please leave a message through any of the following links. https://afnanhossain.weebly.com/contact.html or email him at afnan.hossain@northsouth.edu