Mr.Tasnim M. Taufique Hossain

Full Time Faculty
Lecturer (on Study Leave)

Phone: +880-2-55668200 Ext: 1744
Email: taufique.hossain@northsouth.edu
Office:

Curriculum Vitae

Taufique Hossain has more than four years of experience in teaching Marketing Communication, Marketing Strategy and other relevant courses in the undergraduate program. An active researcher in marketing and IS based topics. Specially focused towards Mobile Marketing Activities, IS Use, IS Adoption and Tourism Businesses. Have previous experience in formulating company's marketing strategies. Experienced in budgeting, forecasting, creating pricing models, preparing feasibility studies for new packages, segments and promotions.
He is currently on study leave to pursue higher degree research in "Technology Adoption and Tourism Marketing" at the University of Wollongong, Australia.

Referred Conference Proceedings:
  • Hossain, T., & Amin, M. (2015). Innovative Mobile Marketing Strategies for Tourism Sector using Segmentation for Targeted and Effective Marketing Programs. International Conference on Business Management & IS. Singapore: International Journal of Academic Conference Proceedings (IJACP).
  • Amin, M., & Hossain, T. (2015).  The significance of social marketing to uphold sustainable tourism: The perspective of the tour operators in Bangladesh. International Conference on Business Management & IS. Singapore: International Journal of Academic Conference Proceedings (IJACP).
  • Hossain, T. (2013). A Conceptual Framework for Using Mobile Marketing in the Tourism Environment to Increase Tourist Satisfaction and Competitiveness of Tourism Related Businesses. International Conference on Tourism and Hospitality Management . Colombo: International Center for Research & Development (ICRD).
  • Hossain, T., & Bahar, V. S. (2013). Theory and Practice Gap of Using SMS Advertising: A Qualitative Analysis of the Urban Youth in Bangladesh and their Perception towards Mobile Marketing Messages. 9th Asian Business Conference . Dhaka: World Business Institute.
Peer Reviewd Journal Publications:
  • Hossain, T., & Bahar, V. S. (2015). An Exploratory Analysis of Factors Affecting the Effectiveness of SMS Advertising among Young Bangladeshi Consumers. . World Journal of Social Sciences , 5 (2), 51-63.
  • Magna Cum Laude for Bachelor of Business Administration
  • Merit for Master in Advertising and Marketing
  • UPA and IPTA Scholarship holder for higher degree reseaerch at  University of Wollongong, Department of Managament, Operations and marketing
  • Masters in Advertising and Marketing, University of Leeds, United Kingdom 2009 - 2010
  • Bachelor of Business Administration (BBA), North South University, Bangladesh, Major: Marketing, Finance and Accounting 2004-2008


North South University, Bangladesh

Position: Lecturer in Marketing and Course Coordinator of Marketing Communications (MKT 337), Department of Marketing and International Business

Timeframe: January 2012 - Present.

  • Market Analysis and Planning Executive, Strategic Marketing at Banglalink Digital Communication (Vimpelcom Bangladesh) 2011 - 2012.
  • Officer –Trade Services Department, Risk & MIS Team, Standard Chartered Bank, 2008 - 2009
  • Strategic Marketing
  • Marketing Communications
  • Introduction to marketing
  • Business Communications
  • Introduction to manamgement
  • Data Analystics
  • Technology Adoption
  • Mobile Marketing
  • Tourism marketing
  • Segmentation

Full Time Faculty
Lecturer (on Study Leave)

Phone: +880-2-55668200 Ext: 1744
Email: taufique.hossain@northsouth.edu
Office:

Curriculum Vitae