Full Time Faculty
Lecturer


Phone: +880-2-55668200 Ext: 1752
Email: farzana.choudhury @northsouth.edu
Office: NAC 728

Curriculum Vitae

Farzana Choudhury has been working as a Lecturer in the department of Marketing and International Business (MIB) at NSU SBE since January 2012.

She completed MSS and BSS at Stockholm School of Business where she majored in Marketing and International Business with a specialization in Cross-Cultural Business Behavior. Her primary area of interest is Cross-Cultural Business Behavior and International Trade relations.

She started her teaching career at Eastern University in October 2005, where she served for 2 years. In January 2007, she continued her teaching profession at American International University-Bangladesh (AIUB), where she served for 5 years.

She completed her primary and secondary schooling at Stockholm, Sweden. Being a diplomat's daughter she is well travelled and has adopted cross-cultural traits from many parts of the globe. She is fluent in Swedish, English, Urdu, Hindi, and Bengali.

Farzana has keen interest in international affairs, history, world heritage, business etiquettes, psychology and linguistics.

She enjoys her leisure reading books, travelling, composing poetry, watching movies and learning new techniques in origami.

  • Master Thesis: “Namaste IKEA”- (Welcoming IKEA to the Indian Market)
  • Bachelor Thesis: “Thinking Indian Style!” - (What Swedish firms have to consider when advertising in India)

2004 - 2005Master of Social Science with a Major in Business Administration
Major in Marketing/ Negotiating Business in Cross-Cultural Environment
Stockholm School of Business (SU), Stockholm, Sweden

2000 - 2003Bachelor of Social Science with a Major in Business Administration
Major in Marketing
Stockholm School of Business (SU) Stockholm, Sweden.

  • Lecturer, Department of Marketing & International Business, North South University (NSU), Dhaka (January 2012 - Present)
  • Designed course materials and provided lectures on Consumer Behavior, International Marketing, International Business, Negotiations in INternational Business, Introduction to Marketing, Promotional Management
  • Assigned student course work and evaluated papers, exams and quizzes, presentations
  • Member, Student Engagement & Support Committee, MIB
  • Conducted  two seminars titled “Ethics in International Business” on the 19th of November, 2015

  • Lecturer, Department of Marketing, American International University - Bangladesh (AIUB), Dhaka (January 2007 - January 2012)
  • Designed course materials and provided lectures
  • Assigned student course work and evaluated papers, exams and quizzes, presentations

  • Lecturer, Department of Marketing, Eastern University (EU), Dhaka (October 2005 - January 2007)
  • Designed course materials and provided lectures
  • Assigned student course work and evaluated papers, exams and quizzes, presentations
  • Coordinator of Student Cultural Club at Eastern University (C.C.E.U.) (2005-2006)

  • Student mentor for exchange students at Stockholm School of Business. (2004-2005)
  • Member of Student Association F.E.S.T at Stockholm School of Business. (2001-2005)
  • Worked as one of the organizers at the International Week in Stockholm 2004, arranged by F.E.S.T. at Stockholm University School of Business. Sponsored by Ericsson, Sanvik, Confederation of Swedish Enterprise, Stockholm’s Stock Exchange and Swedish Export Credit Corporation City of Stockholm.
  • Worked as a company host for AIESEC at EkonomernasDagar (Labor Market Day for business students), arranged by the Economic Society at Stockholm University School of Business (F.E.S.T.) and in co-operation with Ernst & Young (2003-03-03 – 2003-03-04).

Phoenix Leasing Company Limited (July 2005 till October 2005)
Title: Manager (Marketing & Operations)

Duties & Responsibilities:

  • To assist management with periodic reports, statements etc. relating to the Operations & Marketing of the Company.
  • To perform all the relevant responsibilities and look after day-to-day works of Operation & Marketing Dept.
  • To maintain the records relating to Operation & Marketing activities of the Company as instructed by the management.
  • Advertising and Sales Promotion (MKT – 337)
  • Consumer Behavior (MKT – 344)
  • International Business (INB – 372)
  • International Marketing (MKT – 382)
  • International Business Negotiations (INB – 350)
  • Introduction to Business (BUS – 101)
  • Principles of Marketing (MKT – 202)
  • Service Marketing (MKT – 412)
  • Internship (BUS 498)
  • Cross-Cultural Behavior in Negotiations
  • Historical connections to the past, present and future of International Business
  • Technological totalitaniarism - a myth or an actual reality?
  • Consumer Perception
  • Brand personality
  • Fashion Marketing

Full Time Faculty
Lecturer


Phone: +880-2-55668200 Ext: 1752
Email: farzana.choudhury @northsouth.edu
Office: NAC 728

Curriculum Vitae