Full Time Faculty
Senior Lecturer

Masters in International Business and Entrepreneurship,
University of Glasgow, United Kingdom

Phone: +880-2-55668200 Ext: 1719
Email: mehree.iqbal@northsouth.edu
Office:NAC701

Curriculum Vitae

Ms. Mehree Iqbal is a Senior Lecturer in Marketing and International Business department of the School of Business and Economics at North South University. She has been teaching here at the undergraduate level since 2012. Ms. Iqbal received her Bachelor’s Degree from North South University, Bangladesh and Master’s Degree in International Business and Entrepreneurship from University of Glasgow, UK. She teaches the courses related to International Business. In addition to teaching, Ms. Iqbal has research interest in areas of Consumer behavior/perception, Islamic Marketing and Social Entrepreneurship. Ms. Iqbal has published a book, various papers and book chapters related to the her research interest.

FORTHCOMING

1. Nisha, N., Iqbal, M. & Rifat, A. (2019). The changing paradigm of health and mobile phones: An innovation in the health care system. Journal of Global Information Management, 27(1), (accepted), USA (SCOPUS, ABDC Ranking: A).

2. Iqbal, M., Nisha, N. & Rashid, M. (2017). Beyond faith-based Islamic banking by the retail consumers in Bangladesh. International Journal of Bank Marketing, (accepted), UK (SCOPUS, ABDC Ranking: B).

3. Iqbal, M., Nisha, N., Rifat, A. & Panda, P. (2018). Exploring client perceptions and intentions in emerging economies: The case of green banking technology. International Journal of Asian Business and Information Management, 9(3), (accepted), USA (SCOPUS).

4. Nisha, N. & Iqbal, M. (2017). Halal ecosystem: Prospects for growth in Bangladesh. International Journal of Business and Society, 18(S1), 205-222 (accepted), Malaysia (SCOPUS).

5. Nisha, N., Iqbal, M. & Rifat, A. (2018). Innovativeness, privacy and trust as determinants of electronic tax filing: An empirical investigation and new research agenda. In M. Khosrow-Pour (Ed.), Optimizing Current Practices in E-services and Mobile Applications (accepted), Hershey

ACADEMIC JOURNALS

Iqbal, M (2017). Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation. International Journal of Customer Relationship Marketing and Management, 8 (1), 15-29, USA. DOI: 10.4018/IJCRMM.2017010102

Rifat, A., Nisha, N., Iqbal, M. & Suvittawat, A. (2016). The role of commercial banks in green banking adoption: A Bangladesh perspective. International Journal of Green Economics10(3/4), 226-251, UK. (SCOPUS, ABDC Ranking: C).

Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2017). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. International Journal of Technology and Human Interaction, 13(2), 1-21, USA (SCOPUS, ABDC Ranking: C).

Ahmed, J.U., Iqbal, M., Idrish, S. & Chowdhury, K.M. (2017). ‘Royal Tiger: Energy Drinks Marketing Strategy in Bangladesh’, SAGE Business Cases, SAGE Publications. http://dx.doi.org/10.4135/9781473994607

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Adoption of e-Government services: Exploring the case of electronic tax filing. International Journal of E-Services and Mobile Applications, 8(3), 53-70, USA. (SCOPUS)

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Exploring the role of service quality and knowledge for mobile health services. International Journal of E-Business Research, 12(2), 45-64, USA (SCOPUS).

Iqbal, M. (2015). Consumer Behavior of Organic Food: A Developing Country Perspective. International Journal of Marketing & Business Communication, 4(4), 59-68, India.

Iqbal, M. (2015). Developing a New Market Testing Procedure in the Context of Radical Innovation. Communications, 3 (5), 120-127, USA. doi: 10.11648/j.com.20150305.17

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2015). Mobile Health Services: A New Paradigm for Health Care Systems. International Journal of Asian Business and Information Management, 6(1), 1-18, USA (SCOPUS).



BOOK CHAPTERS

  1. Iqbal, M., Nisha, N. & Rifat, A. (2018). E-government service adoption - The impact of privacy and trust. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition, (pp. 3579-3590). Hershey, PA: IGI Global (ISBN: 978-1-522-52255-3).
  2. Iqbal, M., Nisha, N. & Raza, S.A. (2017). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia (pp. 1-20). Hershey, PA: IGI Global (ISBN: 978-1-522-51886-0) (SCOPUS).
  3. Rifat, A., Iqbal, M. & Nisha, N. (2017). Determinants of adoption of location-based services in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia (pp. 79-101). Hershey, PA: IGI Global (ISBN: 978-1-522-51886-0) (SCOPUS).
  4. Iqbal, M. & Nisha, N. (2016). The role of religion on purchase behavior of Muslim consumers: The context of Bangladesh. In D. Mutum, M.M. Butt & M. Rashid (Eds.), Advances in Islamic Finance, Marketing and Management: An Asian Perspective (pp. 245-270). UK: Emerald Group Publishing Limited (ISBN: 978-1-78635-899-8).
  5. Iqbal, M., Chowdhury, K.M.K. & Hossain, M.Z. (2015). Organic Food in Bangladesh and How Do Different Customers React to Organic Food Market, in Green Banking in Bangladesh and Beyond, 183-200, Bangladesh. (ISBN: 978-9-843-38531-4).
  6. Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2015). Mobile health services: A new paradigm for health care systems. In E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications (pp. 1551-1567). Hershey, PA: IGI Global (ISBN: 978-1-466-68756-1).
  7. Ahmed, J.U., Iqbal, M., Uddin, M.J. & Imran, M.S. (2014). Marshal Securities Limited: Security Service provider, in Managing World Class Operations, 306-17, Bloomsbury Publishing, New Delhi, India.

BOOK:

  1. Iqbal, M. (2015). Radical Innovation: A Paradigm For The New Market Testing Procedure, Germany: LAP LAMBERT Academic Publishing (ISBN-13: 978-3659804472).

CONFERENCE PROCEEDINGS:

  1. Idrish, S., Iqbal, M., Nisha, N., Chowdhury, K.M.K. & Malik, A. (2014). Consumer behavior towards instant noodles as a quick meal option in Bangladesh, paper presented at SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Food Choice and Consumer Behavior, 11-13 May, Singapore.



M.Sc.
September 2010 - Sep 2011

International Business & Entrepreneurship
University of Glasgow, Scotland, UK

 

 

BBA
June 2005 – December 2009

Marketing
North South University, Dhaka, Bangladesh

February 2016 – Present

Senior Lecturer, Department of Marketing and International Business, School of Business and Economics, North South University, Bangladesh. Teaching international business, international competitiveness and international marketing in BBA Program. Supervising undergraduate intern students in preparing their internship reports. Conducting research on the consumer behavior, international business, and empirical research methods in international marketing, technology acceptance models and industry-specific case studies.

September 2012 – January 2016

Lecturer, Department of Marketing and International Business, School of Business and Economics, North South University, Bangladesh. Teaching international business, international competitiveness, entrepreneurship, international strategy and international marketing in BBA Program. Supervising undergraduate intern students in preparing their internship reports. Conducting research on the consumer behavior, international business, and empirical research methods in international marketing, technology acceptance models and industry-specific case studies.

INB 372: International Business

INB 355: Country Risk Analysis

INB 410: International Competitiveness

MKT 382: International Marketing

MGT 368: Entrepreneurship

INB 480: Global Strategy

BUS 498: Internship

REVIEWER:

  • International Journal of Asian Business and Information Management (IJABIM), USA.
  • Encyclopedia of Information Science and Technology (Book), USA.
  • International Journal of Emerging Markets, Emerald
Consumer behavior/perception, Halal Ecosystem, Technology Acceptance Model, Balance-Scorecard Model, Social Entrepreneurship

Full Time Faculty
Senior Lecturer

Masters in International Business and Entrepreneurship,
University of Glasgow, United Kingdom

Phone: +880-2-55668200 Ext: 1719
Email: mehree.iqbal@northsouth.edu
Office:NAC701

Curriculum Vitae