Full Time Faculty
Lecturer

MBA, Cal Poly Pomona, USA

BBA, North South University, Dhaka, Bangladesh

Phone: +880-2-55668200
Email: shahneela.naheed@northsouth.edu
Office: NAC 732

 

Ms. Shahneela Naheed joined North South University as Lecturer at the Department of Marketing and International Business in early 2014. She completed MBA from Cal Poly Pomona, USA in June 2011. Her thesis entitled “Evaluating changing consumer attitude toward food consumption in Bangladesh” where she highlighted why people are more prone toward fast food consumption even in a developing country like Bangladesh. Before joining NSU, she gained teaching experience for few years.

Earlier, Ms. Naheed completed her Bachelors in Business Administration from North South University majoring in Marketing and International Business in 2006. Before leaving for USA for MBA, she worked at several telecommunication companies like Rankstel and Warid Telecom International, Dhaka.

Ms. Shahneela Naheed has so far taught Introduction to Business, Introduction to Marketing, Promotional Management and Organizational Behavior courses at NSU.

Her current research interest includes promotional management and behavioral economics.

Besides teaching, she also takes interest in writing on national newspapers. Her published articles are titled “Higher Education: Time to Wake Up”, “Food adulterations: Time to fight back” and “Irrationality: Understanding the Limitation of Human Decision Making and Its Impacts”.

Ms. Naheed enjoys cooking and taking yoga lessons. Currently she is residing with her family in Dhaka, Bangladesh and can be reached at shahneela.naheed@northsouth.edu.

Board Scholarship from Comilla Board, Bangladesh for outstanding SSC result in 1999-2000.

Master of Business Administration (General)

Cal Poly Pomona, USA.

2011

 

Bachelor of Business Administration

Major: Marketing and International Business,

North South University, Dhaka, Bangladesh.

2006

 

Lecturer, Department of Marketing & International Business, North South University, Dhaka (Feb 2014 - Present)

Designed course materials and provided lectures on Introduction to Business, Introduction to Marketing, Organizational Behavior, Promotional Management

Assigned student course work and evaluated papers, exams and quizzes, presentations  

Member, Accreditation Team: Standard 3

Member, Student Engagement & Support Committee, MIB

Facilitator and MC, Seminar on Digital Marketing- “The Chronicles of Magnito” 

 

Lecturer, School of Business Studies, Southeast University, Dhaka (Oct 2011 – Jan 2014)

Designed course materials and provided lectures on Principles of Marketing, Business Communication, Business Law and Business Ethics

Assigned student course work and evaluated papers, exams and quizzes, presentations

Conducted BBA and MBA orientation programs as MC

Lead a 2-week study tour of 30 graduating students in India, (Jan 2012)

Customer Service Representative (Oct 2006 – Jan 2007)

Warid Telecom International Limited

Banani, Dhaka, Bangladesh

Provided guidance to customers regarding company’s products and services

Addressed customer’s questions, concerns and complaints

 

Executive, Sales (Aug 2006 - Sep 2006)

Ranks Telecom Ltd.

Bijoy Shoroni, Dhaka, Bangladesh

Initiated and completed sales

Interacted with various natures of clients

 

Intern (Feb 2006 – Apr 2006)

Standard Chartered Bank

Dhanmondi 2, Dhaka, Bangladesh

Reviewed and analyzed corporate and financial documents

Provided and guidance to customers regarding company’s products and services

Directly engaged in customer transactions

Introduction to Business (BUS 101)

Introduction to Marketing (MKT 202)

Organizational Behavior (MGT 321)

Promotional Management (MKT 337)

Internship (BUS 498)

Promotional Management

Consumer Behavior

Behavioral Economics

Full Time Faculty
Lecturer

MBA, Cal Poly Pomona, USA

BBA, North South University, Dhaka, Bangladesh

Phone: +880-2-55668200
Email: shahneela.naheed@northsouth.edu
Office: NAC 732