Full Time Faculty
Senior Lecturer

 

Phone: +880-2-55668200 Ext: 1721
Email: sherina.idrish@northsouth.edu
Office: NAC 704

Curriculum Vitae

Ms. Sherina Idrish is a Lecturer of the School of Business at North South University. She has been teaching here at the undergraduate level since May 2012. Ms. Idrish received her Bachelor’s Degree from North South University, Bangladesh and Master’s Degree in Masters of Business (Advanced Marketing) from Monash University Melbourne, in 2006 and 2011 respectively. She usually teaches Marketing units such as Brand Management, Promotional Management, Introduction to Marketing of the BBA Program. In addition to teaching, Ms. Idrish has a research interest in areas of Brand Development, Consumer Behaviour and Communication– which includes the Influence of Social Media Marketing on changing the behaviour of Asian Consumer towards different Brands; The role of Social Media in ‘Co-Producing’ with ‘Young Consumers’ to minimize the Market Gap and to develop Brand Equity in Asia; Acceptance and Attitude development models of commercial technology in sub continents.

ACADEMIC JOURNALS: 

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Adoption of e-Government services: Exploring the case of electronic tax filing. International Journal of E-Services and Mobile Applications, 8(3), (forthcoming), USA.

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2015). Mobile health services: A new paradigm for health care systems. International Journal of Asian Business and Information Management, 6(1), 1-18, USA

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Exploring the role of service quality and knowledge for mobile health services. International Journal of E-Business Research, 12(2), (forthcoming), USA.

BOOK CHAPTERS: 

Nisha, N., Idrish, S. & Hossain, M.Z. (2015). Consumer acceptance and mobile banking services in Bangladesh, in Green Banking in Bangladesh and Beyond (ISBN: 978-9-843-38531-4), 155-182, Bangladesh. 

CONFERENCE PROCEEDINGS: 

Idrish, S., Iqbal, M., Nisha, N., Chowdhury, K.M.K. & Malik, A. (2014). Consumer behavior towards instant noodles as a quick meal option in Bangladesh, paper presented at SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Food Choice and Consumer Behavior, 11-13 May, Singapor



graduated summa cum laude from North South University, BBA 
M.B., Monash University, Australia (Melbourne) 
Advaneced Marketing 
2011 

BBA, North South University, Bangladesh 
Marketing
April 2006

Lecturer, Marketing and International Business Department, School of Business (BBA Program), North South University since 2012

Deputy Manager, Marketing and Merchandizing, ETC Fashion Exclusives, a concern Ascent Group. Dhaka, Bangladesh (2007-08)

 Asst. Editor, Local Publication (2009-10)

 

BUS 101: Introduction to Business 

MKT 202: Introduction to Marketing 

INB 372: International Business

MKT 337: Promotional Management (present)

MKT 465: Brand Management (present)

In areas of Social Media Marketing, Brand Development and in Consumer Behaviour– which includes the Influence of Social Media Marketing on changing the behaviour of Asian Consumer towards different Brands; The role of Social Media in ‘Co-Producing’ with ‘Young Consumers’ to minimize the Market Gap and to develop Brand Equity in Asia;Acceptance and Attitude development models (UTAUT) of commercial technology in sub continents.

Full Time Faculty
Senior Lecturer

 

Phone: +880-2-55668200 Ext: 1721
Email: sherina.idrish@northsouth.edu
Office: NAC 704

Curriculum Vitae