Senior Lecturer in Marketing
Full Time Faculty Member at NSU SBE 

MS.c., Marketing Management, University of Hull, United Kingdom
BBA, Major in Marketing, American International University, Bangladesh

Phone: +880-2-55668200 Ext: 1715
Email: varqa.bahar@northsouth.edu
Office: NAC 719A

Mr. Varqa Shamsi Bahar is a Senior Lecturer in Marketing. He joined NSU SBE in January 2012 and is currently teaching brand management, strategic marketing, integrated marketing communications, and introduction to marketing to the undergraduate business students. He has completed his Masters degree in ‘Marketing Management’ from the University of Hull, United Kingdom with distinction results. He has won the prestigious ‘Chartered Institute of Marketing, UK Award’ – for the best marketing student during the year 2009. He earned his bachelor’s degree in business administration from American International University, Bangladesh with a major in marketing. 

Prior to starting his academic career, Mr. Varqa Shamsi Bahar held managerial position at Square Toiletries Limited, where he was instrumental in building and managing some of the strongest local brands in Bangladesh. His specialties include: business and marketing strategy development, brand and communication strategy management, event and trade management, e-marketing and marketing research.

Although Mr. Varqa Shamsi Bahar specializes in the milieu of marketing, his area of research interest encompasses the application of business management concepts in bringing about social transformation for the bottom of the pyramid of economic prosperity.

Office Phone Number: +880-2-8852000, Extension: 1715
Email Address: varqa.bahar@northsouth.edu
Office Room Number: NAC 719A

Journal publications

1. Bahar, Varqa, S, Alam, K.M.S., Mahfuz, I., Khan, T., (2015), Utilization of Value Stream Analysis to Implement Redefined Value: A Social Business Perspective, Review of Business and Finance Studies, Vol. 6, No. 2, pp. 85 – 103.

2. Amin, M.S., Bahar, Varqa, S, (2015), Customer, social and environmental value framework in social business marketing – a case study approach in Bangladesh, World Journal of Social Sciences, Vol. 5, No.1, Published by: World Business Institute, Australia.

3.  Habib, A., Bahar, Varqa, S, (2014), Introducing the Double Bottom Line (DBL) measurement approach for the Social Business model and the Economic Valued Added (EVA), theory as a measure of financial sustainability, World Journal of Social Sciences, Vol. 4, No.3, pp. 12 – 23, Published by: World Business Institute, Australia.

4. Hossain, T.M.T., Bahar, Varqa, S, (2015), An Exploratory Analysis of Factors Affecting the Effectiveness of SMS Advertising among young Bangladeshi Consumers, World Journal of Social Sciences, Vol. 5, No.1, Published by: World Business Institute, Australia.

5. Alam, K.M.S., Bahar, Varqa, S, (2014), Cultivating social and environmental sustainability in social business through supplier relationships: A kraljic matrix approach, Advances in Environmental Biology, Vol. 8, Special Issue, No. 11, pp. 1058 - 1061

 

Conference Papers:

1) Bahar, Varqa, S, Alam, K.M.S., Mahfuz, I., Khan, T., (2014), The re-conceptualization of value in Management theory and the utilization of value stream analysis to implement the redefined value: A social business perspective, paper presented at the Institute of Business and Finance Research Conference, Hawaii, USA, 6 - 9 January.

2) Alam, K.M.S., Bahar, Varqa, S, (2013), Cultivating social and environmental sustainability in social business through supplier relationships: A kraljic matrix approach, paper presented at the International Conference of Business Innovation, Entrepreneurship, and Engineering 2013, Penang, Malaysia, 6 – 8 December.

3) Amin, M.S., Bahar, Varqa, S, (2013), Conceptualizing Marketing from the perspective of Social Business, and its validation reinforced by case studies in Bangladesh, paper presented at the 9th Asian Business Conference, Dhaka, Bangladesh, 20 – 21 December. http://www.wbiworldconpro.com/uploads/dhaka-conference-2013/management/1387274067_410-Amin.pdf

4) Habib, A., Bahar, Varqa, S, (2013), The double bottom line performance measurement approach in Social Business and its appraisal of sustainability through the utilization of the economic value added theory, paper presented at the 9th Asian Business Conference, Dhaka, Bangladesh, 20 – 21 December. http://www.wbiworldconpro.com/uploads/dhaka-conference-2013/management/1387274203_411-Adnan.pdf

5) Hossain, T.M.T., Bahar, Varqa, S, (2013), Theory and practice gap of using SMS advertising: a qualitative analysis of the urban youth of Bangladesh and their perception towards mobile marketing messages, paper presented at the 9th Asian Business Conference, Dhaka, Bangladesh, 20 – 21 December. http://www.wbiworldconpro.com/uploads/dhaka-conference-2013/marketing/1387085797_511-Tasnim.pdf

Chartered Institute of Marketing, UK - Best Marketing Student Award (Year: 2009)
First Class with Distinction result in Post Graduate Degree

MS.c., Marketing Management, University of Hull, United Kingdom

BBA, Major in Marketing, American International University, Bangladesh

Institution: Square Toiletries Limited, Bangladesh.

Designation: Brand Manager

Deparment: Marketing

Period: October 2010 – January 2012.

Job Description:

• Guardian  of  the  Air Care,  Men's  Grooming,  Home  Care  and  Oral Care  portfolio  at  Square  Toiletries Limited which generates 30% of the company’s revenue.

• Custodian of the brands "Spring", "Kool", "Shakti", “Revive“ and "Magic" - supporting the brand promise, brand vision, brand position, brand architecture and achieving overall business goals of the brands.

•  Experienced  in  competing  against  strong  multinational  and  local  competitors.  Maintained  continuous growth while devising effective & winning marketing plans with a comparatively limited budget than the multinational counterparts within the product category.

•  Executed  the  new  product  development (NPD) process  to mantain continuous growth in revenues and profits for the company through the launch of new products.

•  Monitored  day  to  day  production,  sales,  distribution,  off  take  and  provided  feedback  to  the  different departments;  and  also  monitored  off  take  of  competitive  products  and  strategically  formulated  effective plans to outperform the competitors.

• Maintained up to date information regarding each assigned product category’s market information via ‘Retail Measurement Service’ and ‘National Media Survey’ which were required for effective decision making and strategy formulation.

• Formulated winning 5 year business plans for each assigned brands to achieve the long term goals of the company.

•Designed wholesale  programs,  distributor  &  sales  force  incentive programs, and trade promotions to achieve greater sales through push strategies.

•Dealt with all thematic and promotional campaigns starting from concept development to commercial production and execution in order to create brand awareness, brand image, and brand resonance.

•Built and sustained the equity of the most valuable intangible asset of the company – the brand.   

 

 

Modules Taught:

MKT 465: Brand Management
MKT 460: Strategic Marketing
MKT 337: Integrated Marketing Communications
MKT 202: Principles of Marketing
BUS 498: Internship
  • Chair of the student engagement and support committee
  • Member of the School of Business and Economics teaching excellence committee
  • Course coordinator for the module Strategic Marketing (MKT 460)
  • Members of the School of Business and Economics branding team
  • Member of the Assessment and Curriculum Planning Committee
  • Member of the Standard 4 team (Measurements and Analysis of Student Learning and Performance) for ACBSP
  • Member of the Graduate Curriculum and Assessment Committee
Social Business
Social Marketing
Brand Equity
Co-Creation
Strategy


Senior Lecturer in Marketing
Full Time Faculty Member at NSU SBE 

MS.c., Marketing Management, University of Hull, United Kingdom
BBA, Major in Marketing, American International University, Bangladesh

Phone: +880-2-55668200 Ext: 1715
Email: varqa.bahar@northsouth.edu
Office: NAC 719A