MKT 337 - Promotional Management |
| Course Detail: |
Analysis of principal means of promotion. Includes preparation of an advertising campaign and appropriate determination of advertising strategies. An overview of promotion management providing a framework for integrating the promotion functions in the areas of advertising, personal setting, sales promotion and publicity. Examines the key managerial topics involved in the design, implementation and evaluation of the marketing communications program
[Pre-requisite: MKT 202 ]
[Credit Hours: 3] |
