MKT 382 - International Marketing. |
| Course Detail: |
An in-depth emphasis on trends and developments in the global marketing environment with analysis of marketing problems of international business. Examines the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Topics covered include import-export, joint ventures as well as global marketing systems, the influence of international institutions, cultural, social, religious and political influences, stages of development, geographical problems and international product pricing.
[Pre-requisite: MKT 202 MGT 372 ]
[Credit Hours: 3] |
