MKT 445 - Sales Management |
| Course Detail: |
Provides the basic foundation for understanding all major aspects of selling. Examines the thorough, up-to-date integrated overview of the accumulated theory and research evidence relevant to sales management. Emphasizes on the basic concepts, critical decision areas and analytical approaches for Personal Selling. Examines the formulation of a strategic sales plan, and implementation, evaluation and controlling of the same.
[Pre-requisite: MKT 202 ]
[Credit Hours: 3] |
