Faculty Detail On Leave Faculty Name: Mr. Saalem Sadeque, Senior Lecturer PhD Candidate (Marketing) University of Western Australia, Perth, Australia MSc in Marketing Research and Analysis Umea University, Umea, Sweden Master of Applied Finance Monash University, Melbourne, Australia Bachelor in Business Administration (BBA) North South University, Dhaka, Bnagladesh  Email: sadeque@northsouth.edu  Research Area: 1.  Private label brands 2.  Brand architecture 3.  Advertising Teaching Area: 1.  Marketing 2.  Accounting 3.  Finance Recent Publications: 1.  Miah, M. H., Alam, M., and Sadeque, S. (2008) ?An empirical investigation on attitude toward TV advertisements in Dhaka City?, Amity Global Business Review, 3 (1), 98-110. Presented at the 10th International Business Summit, International Business Horizon (INBUSH) 2008, Amity International Business School, Noida, India. 2.  Miah, M. H., Sadeque, S., and Alam, M. (2006). ?University students? attitudes towards TV advertisements and its effects,? Southeast University Journal of Business Studies, 2 (2), 79-90. 3.  Miah, M. H., Alam, M., and Sadeque, S. (2006). ?An empirical investigation of factors influencing the designing of effective billboard advertisements,? North South Business Review, 1 (1), 64-75. (Published as research note). 4.  Chen, H. & Sadeque, S. (2007). ?An empirical investigation of consumer price perception and reputation dimensions? effects on attitude toward private label brands?. Masters thesis. E-published and available at: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1204.