Aims and Scope | NSBR 

North South Business Review (NSBR) is a peer-reviewed academic journal committed to advancing knowledge and understanding in the fields of business and development. The journals core mission is to focus on the exchange of contemporary, multi-dimensional research findings, theoretical advancements and real-world insights relevant to a wide range of interdisciplinary business domains. The objective of this emerging journal is to publish, share, and discuss fundamentals, applications, and pragmatic experiences in the field of the interdisciplinary business sectors like marketing, management, finance, economics, and other business sectors. More specifically, NSBR aims to publish scholarly articles —both qualitative and quantitative—and encourage high quality scholarly contributions that:

• Pose and answer critical research questions in business and development
• Develop, test, or refine theoretical frameworks
• Replicate and validate previous findings to strengthen empirical rigor
• Identify research gaps and propose future directions
• Review and synthesize existing literature to offer conceptual clarity and integration

By publishing rigorous theoretical, applied, and empirical studies, NSBR aims to serve as a platform for various stakeholders such as scholars, researchers, executives, practitioners, and policymakers —who seek to contribute to and benefit from high-impact, evidence-based knowledge in the field of business and development.

The journal defines its scope through distinct disciplinary tracks, each guided by subject matter experts. Fields of interest include, but are not limited to, the following areas:

• Management and Strategy: General Management, Strategic Management, Project Management, Supply Chain Management, Technology Management, Knowledge Management, Productivity and Performance, Business Foresight, Policy Management, Modelling Management.
• Marketing and Consumer Behavior: General Marketing, Digital Marketing, Social Media, Retail Business, Service Management, Cross-Cultural Management.
• Finance and Accounting: Finance, Accounting, Economics and Development, Intellectual Capital, Business Analytics.
• Entrepreneurship and Innovation: Entrepreneurship, Innovation, Family Business, Small Business, SMEs, Emerging Economies.
• Corporate Governance & Ethics: Corporate Governance, CSR, Business Ethics, Diversity, Inclusion, and Gender in Business.
• Organizational Studies: Organizational Behavior, Conflict Management, Management History, International Business.
• Digital & Information Systems: Information Systems, Digital Economy, Electronic Commerce.
• Sustainability & Development: Sustainable Development, Policy and Economic Development.
• Specialized Domains: Sport Business and Management, Strategy.

Administration

This journal is handled by the School of Business and Economics, North South University

Principal Contact
Mahmud Akhter Shareef, PhD
Professor, School of Business & Economics, & Managing Editor, NSBR
North South University Dhaka, Bangladesh
Room # 769
Tel: +88 02 55668200, Ext 1772
Email: mahmud_akh@yahoo.com;mahmud.shareef@northsouth.edu

Support Contact
Mr. Md. Mahbubul Alam
Senior Administrative Officer
6th Floor, North Academic Building
15 B Bashundhara, Dhaka 1229
Tel: +88 02 55668200, Ext 1772
Email: mahbubul.alam@northsouth.edu