Center of Excellence in Higher Education
The First Private University in Bangladesh

Department of Marketing & International Business

About Us

The Marketing and International Business (MIB) Department at North South University (NSU) was established in summer 2014. Located on the east wing of the 7th floor at the North Academic Building (NAC) of North South University, it prides in being one of the most vibrant and aesthetically pleasing departments at NSU. The department offers major courses in Marketing and International Business domain for supporting the BBA program. It currently has a faculty pool of thirty five members, all with PhD and Master’s Degree in their respective fields from the USA, UK, Australia, Europe, Malaysia, and Singapore. Currently, Dr. Mohammad Tayeenul Hoque, an Assistant Professor of Marketing is leading the department. His research interest concentrates on international marketing competencies and development of innovative conceptual model along with scale under the lens of dynamic capability context. Faculty members at the Department of Marketing and International Business have substantial experiences within academia and research. For instance, Dr. Sabbir Rahman already published more than 50 empirical research works in international journals (i.e. ABDC A and B ranked journals) in recent years, where he emphasized knowledge management and tourism research. The research interests in this department include:

  • Arts marketing and the cultural industries
  • Political marketing
  • Advertising and marketing communication
  • Critical marketing
  • Service and tourism marketing
  • Marketing strategy and international marketing
  • Agro-based food marketing
  • Marketing ethics and consumer behaviour
  • Marketing and consumer research methods
  • Marketing and CSR
  • Non-profit marketing
  • Cultural branding
  • Strategy of born global organization
  • International new venture and knowledge management

The Department of Marketing and International Business has a fresh and intellectually challenging approach to marketing research and education. In order to ensure high quality research and teaching we follow ambidextrous strategy. Accordingly, we provide individual attention and flexibility to acquire marketing and international business related knowledge. Studying marketing and international business at NSU facilities learning from different seminars where internationally renowned specialists share their research and experience repeatedly, by which students gain current and relevant management skills along with knowledge in marketing and international business domain. For instance, recent speakers at these seminars included industry heavyweights from Grey Worldwide, Grameenphone, Robi, Samsung, ACI, MetLife Singapore, Google Business Group Sonargaon, Nestle Bangladesh and. In essence, the MIB students’ specialist knowledge in marketing, combined with interpersonal and transferable skills, will lead to excellent career prospects in marketing and international business context.

On graduating with a major in marketing, students will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques as well as a critical awareness of current issues at the forefront of marketing in society. Our graduates are highly employable with the potential to move into variety of different marketing-related roles. In general, our graduates are equipped with skill sets that enable them to find employment in areas as diverse as FMCG (fast-moving consumer goods), manufacturing, agencies, development organizations, banking, and academia, amongst others. Current graduates of the MIB department are working in Unilever, Grameenphone, British American Tobacco and HSBC, amongst others. Moreover, our current students display a tendency for continuous learning by participating in different competitions and workshops. Our recent graduate Mr. Samid Razzak represented North South University in Silicon Valley during his student tenure by participating in the GIST Tech-I Competition, where he won the Honorable Mention award amongst thirty finalists from around the world. Students from the Department of MIB also partake in prestigious local business competitions conducted by reputed business organizations and display their tenacity through winning top awards. Moreover, many of our graduates are pursuing higher studies in reputed institutes abroad.

We welcome all students who can display a curiosity to learn more about the multi-faceted nature of businesses, including marketing strategy, digital marketing, consumer behavior, promotional tools, and brand management. Students graduate with the necessary combination of academic knowledge and practical experiences that help them to achieve their full potential upon graduation in a career or field of study of their choice.

Consultancy project

PhD and non-PhD faculty members’ are working within MIB’s research cell. The MIB’s research cell’s recently received three funded projects from NSU annual research grant. On that research funded project Dr. Sabbir Rahman’s team,Dr. Tamgid Chowdhury’s team, and Ms. Narmin Tartila Banu’s team were involved in three studies into consumer behavior, political marketing, and F-Commerce respectively. In addition, in 2017 Dr. Sabbir Rahman’s research cluster was awarded a consultancy project from IPDC Finance Limited to measure its brand value and providing crucial suggestions for re-branding.

Seminar series:

Every year, The MIB holds a series of academic seminars and workshops for faculty members and students. In those workshops, academics and practitioners visit NSU to deliver formal and informal talks. The main objective of the seminars is improving students’ business knowledge through real-world corporate examples. To upgrade faculty members’ research knowledge and expertise, the MIB department invites local and international scholars (i.e. reviewer of editorial board) who are actively publishing in the marketing and international business journals having high impact factors. Every semester two influential committees (i.e. outreach and students engagement) of MIB department organize number of seminars to improve students’ engagement. The seminar series welcomes talks from key Business figures across the globe representing a variety of industrial sectors. The experts offer information about current issues affecting Business arena today.

 

 

 

Chairman
 

As the Chair of the Department of Marketing and International Business I would like to welcome all visitors to our department website. In the department we strive to stay in the forefront of Marketing and International Business education, practice and research. Our aim is to deliver interesting and effective courses which lay a firm foundation for students’ career path preparation.

As majors, both Marketing and International Business are exciting and interdisciplinary and attract some of the most creative minds in the country. The department prides itself in having a team of young, dedicated and spirited faculty members who are passionate about teaching and thrive on knowledge sharing. Our hands-on, applied philosophy of education is highlighted by real clients and real-world case studies that reflect the complexity and challenges of today’s marketing and international business environment. The Department focuses on repeated modification of its course offerings so that industry led courses can be offered that may satisfy future market demands from the graduates. It is the prime aims of the department that students find our programs challenging, memorable, and rewarding.

On behalf of this department and the School of Business, we are glad you are here!

 




Chairman,

Dr. Mohammad Tayeenul Hoque 
Department of Marketing & International Business


Key Achivements of MIB Students

Title

Competition

Members/Students

Champions

Ad Maker Bangladesh 2010

Ehfaz Nowman, F R Aman Kaushik, Tanim Chowdhury

Champions

Brandwitz 2010

Majed Ul Huq & Mojjammil Khandker

Champions

Ad Maker Bangladesh 2012

Wacef Chowdhury & Mahdia Chowdhury

Champions

Social Business Plan Competition 2014

Reyasat Chowdhury

Champions

Social MediaAd Maker 2015

Samid Razzak, Nafis Ahmed, Tashrif Islam

Joint Winner

Telenor Youth Summit 2014

Nawshin Mehzabin Chowdhury

1st Runner Up

Ad Maker Bangladesh 2010

Majed Ul Huq

1st Runner Up

Battle of Minds 2011

Faisal Zaman

1st Runner Up

BrandWitz 2012

Sanjida Erfan

1st Runner Up

Nestle Blue Tie Challenge 12

Tasnuva Ayesha Haque & Syed Iftekhar Tawheed

1st Runner Up

Battle of Minds 2012

Syed Iftekhar Tawheed

1st Runner Up

Ad Maker Bangladesh 2014

Tasnia Afrin, Ahammad Hossain Manzoor

1st Runner Up

Masters of Ideation 2015

Faria Mawla, Nakibur Rahman, Karim Safirul

1st Runner Up

Ad Maker Bangladesh 2015

Mashiat Chowdhury, Nasser Habib Siddiqi, Tanvir Ahmed

2nd Prize Winner

PTak ISCEA Global Case Competition2014

Samid Razzak, Nafis Ahmed

2nd Runner Up

Nestle Blue Tie 2010

Majed Ul Huq

2nd Runner Up

Bizmaestros 11

Syed Iftekhar Tawheed

2nd Runner Up

Masters of Ideation 2013

Wahid Hossain, Shahriar Alam, Mehzabin Sultana

2nd Runner Up

Presentation WhizKids

Mashiat Chowdhury, Farzana Kamal, BM Shaan Farabee

2nd Runner Up

Bizmaestros 13

Shahrin Nishi, Omar Faruk Khan, Shahriar Hasan

2nd Runner Up

Ad Maker Bangladesh 2015

Zoheb Yusuf , Mofassal Aziz, Inzamam Chowdhury

In the Department

Nesletter:

 

The Department of Marketing and International Business published newsletters atleast twice each year to reflect the Department's activities. Prospective students and stakeholders can review the newsletters to explore routine tasks of the Department.

 

Newsletter Fall 2017

Newsletter Summer and Fall 2017

Newsletter Spring 2018

Newsletter Summer 2018

Newsletter Spring 2019

Newsletter Summer 2019

 

Undergrad

Major courses profile in "Marketing & International Business" are available on "Major and Minor requirements" tab.

All courses highlighted in "Marketing & International Business" program are structured on the basis of catalogue following Spring 2015.

 

 

 

Course Details

Course Descriptions for BBA Program: Major in Marketing


MKT 202: Principles of Marketing

This course is designed with an intention to build students' foundation on the basic concepts and practices of marketing. This provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning, pricing and promotion. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategies to financial value. A firm grasp on this course is crucial to successfully pursue the advanced marketing courses.

MKT 330: Digital Marketing and Social Networks for Business

This course focuses on the emergence of web-based technology and the rapid adoption of mobile and social media to engage customers in dynamic and multi-party conversations. The course introduces the students to the digital world of marketing, which is a modern trend in the marketing process. The course teaches students how to implement effective E- marketing strategies and introduces students to the role of search engine optimization (SEO), pay per click (PPC), online advertising, viral marketing, online PR and social media in the marketing communication process. Prerequisites: MKT 202, MKT 337

MKT 337: Integrated Marketing Communications

Marketing communications/promotional management is a broad area encompassing many elements of a firm's promotion mix, including advertising, sales promotion, public relations, direct marketing, personal selling etc. It plays an effective role in the development of brands in contemporary marketplace and in creation and maintenance of mutually beneficial relationships between an organization and its key target markets. This course examines the key managerial topics involved in planning, implementing and evaluating an Integrated Marketing Communications campaign using appropriate communication tools and media, with a main focus on the very common elements of advertising management and design. Prerequisites: MKT 202

MKT 344: Consumer Behavior

This course enables application of psychological and behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior to identify needs as an input to the decision-making process of marketing managers. This course examines the strategic implications of the internal, external and decision-making factors that impact consumer purchasing patterns with emphasis on managerial applications. It examines social and psychological influences on individuals and household behavior. It also investigates buyer behavior models and applies them in the marketing decision making process. Prerequisites: MKT 202

 

MKT 355: Agricultural Marketing

The course Introduction to Agricultural Marketing will cover different topics that play fundamental role in agricultural market and the condition of demand and supply of products in this market. Food and agricultural market deals with manufacturing agricultural products and moving those products from the farm to consumers. Students will acquire the knowledge of the marketing systems and market opportunities of major agricultural commodities open to primary producers in the market. This course will also help students to consider and evaluate the global and dynamic market forces affecting the interdependent players of the agri-food supply chain from primary producer to the end consumer and the extent to which this influences the primary producer’s approach to agri-food production and marketing. This module is designed to introduce students to different commodity marketing which are highly relevant for the market of Bangladesh. Prerequisites: MKT 202

 

MKT 382: International Marketing

This course focuses on the policies and techniques adopted by a firm to select and utilize opportunities in the international market and adapt its marketing strategies to suit the international environment. This course enhances learners understanding the role of marketing within the global context. It supports them to acquire practical and theoretical knowledge of international marketing concepts. Overall, the course develops their ability to apply marketing concepts to businesses within the global and international arenas. Prerequisites: MKT 202

 

MKT 445: Sales Management

This course offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace. The courses has been carefully designed to embed the knowledge, skills and behaviours expected of sales professionals, ensuring you become an effective practitioner, armed with real life experience and academic and professional qualifications.  Prerequisites: MKT 202

MKT 450: Marketing Channel

Marketing channel decisions are among the most important decisions that management faces. A company’s channel decisions directly affect every other marketing decision. The company’s pricing depends on whether it uses mass merchandisers or high-quality specialty stores. The firm’s sales force and advertising decisions depend on how much persuasion, training, and motivation the dealers need. Whether a company develops or acquires certain new products may depend on how well those products fit the abilities of its channel members. This course investigates the tradeoffs firms face in channel management as they bring a product to market. The emergence of new distribution channels in the last decade, such as the Internet, e-commerce etc. Prerequisites: MKT 202

MKT 382: International Marketing

This course emphasizes on the trends and developments in the global marketing environment with analysis of marketing problems of international business. This also examines the marketing mix: product, promotion, distribution, and pricing within the international context, particularly strategic marketing management. Topics covered include import export, joint ventures as well as global marketing systems, the influence of international institutions, cultural, social, religious and political influences, stages of development, geographical problems and international product pricing. Prerequisites: MKT 202

MKT 412: Services Marketing

This course primarily supplements basic marketing and strategic marketing courses by focusing on problems and strategies specific to the service industry. It investigates the nature of services and associated challenges, emphasizes on relevant models, concepts, tactics and strategies for solving problems faced by various service organizations. Concepts are illustrated using cases, examples, exercises on service blue printing, gaps models of service quality, a range of hard and soft measures including SERVQUAL to understand, monitor and develop marketing strategies for enhanced customer relationship management in a service setting. Prerequisites: MKT 202

 

 

MKT 417: Export-Import Management

This course discusses operational mechanics of export and import transactions parties, including banks, insurers, shippers, etc. involved in export import financing; available incentives for export prices; agencies that provide help to exporters and importers; relevant government policies including the regulations of foreign exchange; export promotion methods; and emphasizes the cases of Bangladesh. Prerequisites: INB 372

MKT 460: Strategic Marketing

This is an advanced module for undergraduate business students specializing in the milieu of marketing. Taken in the final year, this module integrates all concepts and frameworks learned from previous marketing courses. The purpose of this course is to prepare students for real world marketing challenges. As a result, this course builds the intellectual capacity of marketing major students in developing market driven strategies for the success of a firm in a dynamic business environment. Topics covered in this module include: strategic planning, analyzing the company’s external & internal environment, customer & competitor analysis, marketing research, market segmentation, market targeting, brand positioning, brand equity, and the marketing mix strategies. Prerequisites: MKT 202

MKT 465: Brand Management

A specialized course on the strategic process of branding that focuses on creating, building, maintaining and proactively delivering perceived customer value. Topics include brand characteristics, brand personality and self-concept, brand equity and the eventual brand strategy. Emphasis is given on the brand's current market positioning, positioning strategies, portfolio of multiple brands, financial, managerial and operational resources to manage the brand and managerial expectations of the brand. A critical analysis of the current leading brands will be covered as case study.

Prerequisites: MKT202, MKT337, MKT344

MKT 470: Marketing Research

Marketing research attempts to provide more insight information that reflects a true picture of the state of affairs. Any kind of research must have an objective and should be conducted impartially. Each phase of this process is important. Accurate information about customers and competitors allows the development of a successful marketing plan. This course focuses on the techniques and methods of marketing research, emphasizes primarily on survey research and experimental design and offers students the opportunity to apply those in real situations.

Prerequisites: MKT 202; MKT 344, BUS 172; BUS 173

MKT 475: Marketing Analytics

This course will introduce students to learn about big data, marketing analytics and customer analytics tools in form of assessing significant business metrics for identifying prospects of improving business performance. The course will also enable the students to use Geographic Information Systems, or GIS, a thematic mapping concept for visualization. Students will be able to adapt with analytical skills which includes excel and R to assess different datasets of different available consumer databases. Students will be able to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns and trends in the form of maps, globes, reports and charts. They will learn answering questions, interpret results and solve problems by looking at data in a way that is quickly understood and easily shared.

Prerequisites: MKT 202; MKT 344, BUS 172; BUS 173

Course Descriptions for BBA Program: Major in International Business

 

Course Descriptions

INB 372: International Business

This course examines world trade and the processes that business managers go through in order to establish or expand operations into international markets. Students learn the terminology of international business, and examine the influence of forces such as culture, economics, politics, and geography on business and markets. Students are also introduced to international organizations including the World Bank, the International Development Association, the World Trade Organization, the International Monetary Fund, and develop a Bangladesh and South Asian perspective on international business and trade issues.

MKT 382: International Marketing

This course focuses on the policies and techniques adopted by a firm to select and utilize opportunities in the international market and adapt its marketing strategies to suit the international environment. This course enhances learners understanding the role of marketing within the global context. It supports them to acquire practical and theoretical knowledge of international marketing concepts. Overall, the course develops their ability to apply marketing concepts to businesses within the global and international arenas. Prerequisites: MKT 202

 

INB 400: International Trade and Finance

This course is designed to provide students with a detailed understanding of the subject matter of international trade in the context of economic and financial interactions between sovereign states. Students are encouraged to analyze and consider international financial management decisions and are taught tools and methodologies to employ as global managers to mitigate risk and take advantage of opportunities in the marketplace. Topics include trade theories, trade policies and instruments, international financial markets and exchange rate forecasting and hedging techniques used in international trade. Prerequisites: MKT 202

 

INB 490: Cross-Cultural Management

The course aims to support the development of student’s skills in the areas of cultural sensitivity and ability to create more sophisticated conceptions of cross-cultural encounters. The course will first address differences in attitudes, values and beliefs among different peoples in the nation. The course proceeds further by introducing various theories of culture and their applications in cross-cultural environment. Issues such as business etiquettes, nonverbal communication, negotiations, interpersonal communication, time management, employee motivation and decision-making are discussed in the context of intercultural differences in order to bring the management aspect into understanding the complexities of conducting global business. There will also be a focus on cultural learning, acculturation and how organizations can cultivate a global mindset among its workforce.

 

 

 

 

INB 480: Global Business Strategy

Global business strategy provides a study of the development of business strategies in an international context in three main areas: analyzing the influence of global competition, developing a global strategy, and case studies of winning and losing international companies. Special topics include managing cultural diversity, ethical and political consideration, handling risk of international operations and strategic planning in developing countries. How various players compete and how they become successful with their competitive strategy, in the international environment. Case analysis and recent issues are discussed. Prerequisites: MKT 202

INB 410: Global Competitive Analysis

The course focuses on various theories and models for explaining competitive advantage of a nation. Theoretical frameworks are used to explain why nations produce specific products/ services in a more efficient way. The strategies used by companies to sustain competitive advantage along with the sources are thoroughly explained. To support the theories and strategies many cases on many industries and countries are demonstrated. The pattern of the world competitive scenario is investigated by observing countries that have been in the forefront in international competition and countries which are likely to be more competitive in particular sector in upcoming years. Prerequisites: MKT 202

MKT 417: Export-Import Management

This course discusses operational mechanics of export and import transactions parties, including banks, insurers, shippers, etc. involved in export import financing; available incentives for export prices; agencies that provide help to exporters and importers; relevant government policies including the regulations of foreign exchange; export promotion methods; and emphasizes the cases of Bangladesh. Prerequisites: INB 372

 

INB 350: International Business Negotiations

This course will provide an overview of the field of negotiation by introducing the theory and practical skills essential for successful negotiation. By the end of this course, students are expected to differentiate between distributive bargaining and integrative negotiation; understand the perceptual, cognitive and emotional processes that inhibit or facilitate effectiveness in negotiating, as well as, recognize communication errors and outline strategies for improvement of productive communication. The course will also draw light on more complex issues such as multiparty negotiations, ethics, and cross-cultural business behavior.

 

INB 355: Country Risk Analysis

This course will provide students with a comprehensive introduction to country risk analysis. Country risk analysis is used mainly in international business and finance context to understand the feasibility of foreign investment decisions. Rather than focusing on a specific country or region, the course will provide a more general analytical approach to risk analysis that can be applied across a wide range of countries. By the end of the course, students will have a strong understanding of different types of country risks, sources of country risk and ways to manage country risk.

 

FIN 444: International Financial Management

This course is designed to provide students with a detailed understanding of the fundamentals of managerial and corporate finance and the proper tools and techniques of financial management as it relates to multinational corporations. The course discusses the decision framework that is needed by financial managers to understand foreign exchange risk and cash management, investments, financing and dividend decisions. The course also discusses modern theories and practices of international financial management (IFM). The overview of international financial management is further reinforced through student projects, assignments, and case studies.

 

 

 

INB 415: Global Fashion Buying and Merchandising                         

This course will focus on professional buying and merchandising methods. Active participation in this course will provide students with the opportunity to gain practical knowledge of Garments Buying. Students will be introduced with several core concept of Fashion Merchandising including the global marketplace of fashion, product selection process of a fashion buyer, major methods of import/export, pricing strategies and the profitability of fashion products.                                                

INB 450: Emerging Economies                                                                                                       

Emerging markets have been constantly hogging news headlines. These countries have lifted millions out of poverty by providing jobs and livelihood and have transformed themselves radically. Emerging Economies are not exciting for just cheap labor and bountiful raw material. They are now looked at seriously as the largest unsaturated markets in the world. The attractiveness of the Emerging markets lies in the fact that many of these markets are already among the world’s largest economies and are poised to be the critical drivers of what happens in the world in the next couple of decades. This course covers the economic development and market structure of various Asian and emerging economies.

INB495- International Trade Law                                              

The goal of this course is to acquaint students with the international legal regime relating to international trade. It will present a historical synopsis of the origin, characteristics, sources and customs of international trade law, and the efforts at the global level to harmonise the norms of international trade. Broadly, this course focuses on the analysis and interaction between the following fundamental concepts: (1) Historical overview of multilateral trade agreements and political dynamics of trade – the free trade and trade barrier dichotomy. (2) International sales and carriage of goods – INCO Terms and the Vienna Convention (CISG); payment and insurance – marine cargo insurance. (3) Dispute resolution in private international trade – conventional civil litigation versus ADR. (4) Harmonisation of international trade laws and practices – critical perspective for future.

                                                   

 

 

 

 

Major & Minor Requirements

Bachelor of Business Administration (BBA): Undergraduate Advising Checklist

Major in Marketing (Single major): 120 Credits (exclude: ENG 102, BUS 112)

Bachelor of Business Administration in Marketing:

Credit requirements: 120 Credits (Exclude: ENG102, BUS 112)

 

 

 

GENERAL EDUCATION

(36 SCH)

LANGUAGES

 

(9 SCH)

ENG 103

Intermediate Composition

3

ENG 105

Advanced Composition

3

*BUS 251

ENG115

BEN 205

Business Communication

English Literature                                                       

Bengali Language

-

3

One Course In Literature (e.g. ENG 115  or BEN 205)

(BEN205 Applicable from 163 Batch) Students received notification from 182 Batch

NOTE:

BUS 251 is counted as School Core

 

HUMANITIES

 

(9 SCH)

PHI401                  

Business Ethics

3

Select Two Courses from History

HIS103                                                         

HIS101                

 

Emergency of Bangladesh (Mandatory)(Applicable from 163 Batch), Bangladesh Culture and Heritage,  /HIS205  

 

3*2=6

 

SOCIAL SCIENCES

(6 SCH)

ü  Select One Course from Political Science/Government

 

·         POL101          Introduction to Political Science,                                                                                    

·          POL104 Introduction to Governance  / PAD201

àIntroduction to Public Administration

3

ü  Select One Course from Sociology / Anthropology / Geography

 

·         SOC101 Introduction to Sociology,                      

·         ANT101  Introduction to Anthropology,                                  

·         GEO205 Introduction to Bangladesh Geography

3

 

SCIENCE (including Lab): Select Any Three Courses from Sciences

3 Courses with 3 Labs                 

(9credits +3Credits=12 credits)

 

(12 SCH)

BIO103 Biology I

CHE101Chemistry I

ENV107 Introduction to Environmental Science

PBH101 Introduction to Public Health

PHY107 Physics I

PSY101 Introduction to psychology

3

3

3

3

3

3

 

 

SCHOOL CORE

 7 courses of 21 credits

(21 SCH)

ECO 101

Introduction to Microeconomics

3

ECO 104

Introduction to Macroeconomics

3

BUS 251

Business Communication

3

MIS 105

Computer Information Systems

3

BUS 172

Introduction to Statistics

3

BUS 173

Applied Statistics

3

BUS 135

Applied Mathematics I

3

BBA CORE

 12 courses of 36 credits

(36 SCH)

ACT 201

Financial Accounting

3

ACT 202

Managerial Accounting

3

FIN 254

Introduction to Financial Management

3

LAW 200

Business Law and Ethics

3

MGT 212

Organizational Management

3

MGT 314

Operations and Supply Chain Management

3

MGT 351

Human Resource Management

3

MGT 368

Entrepreneurship

3

INB 372

International Business

3

MGT 489

Strategic Management

3

MIS 207

E-Business

3

MKT 202

Principles to Marketing

3

BUS 498

Internship

non-credit

FREE ELECTIVES

3 Courses of 9 Credits 

(Select any three courses from the offered courses of the BBA in Marketing program)

    (9 SCH)

Major Requirements :Marketing 6 courses (18 Credits)

Major Required (Courses are listed below): Four (4) required courses from a major  (12 Credits)

Major Electives (Courses are listed below): Any two (2) courses from major elective options (6 Credits)

 

MAJOR REQUIREMENTS:     MARKETING            

(18 SCH)

Major Core

 

(12 SCH)

MKT 337

 Integrated Marketing Communications

             3

MKT 344

 Consumer Behavior

             3

MKT 460

 Strategic Marketing

             3

MKT 470

 Marketing Research

             3

Major Elective

 

(6 SCH)

MKT 412

Services Marketing

3

MKT 382

International Marketing

3

MKT 465

Brand Management

3

MKT 330

Digital Marketing & Social Networks for Business

3

MKT 450

Marketing Channels

3

MKT 417

Export Import Management

3

MKT 445

Sales Management

3

MKT 355

Agricultural Marketing

3

MKT 475

Marketing Analytics

3

Note:

  • ENG 102 & BUS112 are the prerequisite of ENG 103 &BUS 135 if not waived through the admission process and these courses are Non-credit
  • To declare major a student must attain120credits (school core: 21, BBA core: 36, GED: 36, Major: 18, Free elective: 9). In order to declare dual major a student must attain 129 credits and he or she does not need to attain free elective in that case. Both cases a student may or may not need to attain ENG 102 and/or Mat 112 as it depends on exclusion or waiver at the time of admission in the BBA program.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Major in International Business (Single major): 120 Credits (exclude: ENG 102, MAT/BUS 112)

GENERAL EDUCATION

(36 SCH)

LANGUAGES

 

(9 SCH)

ENG 103

Intermediate Composition

3

ENG 105

Advanced Composition

3

*BUS 251

ENG115

BEN 205

Business Communication

English Literature                                                       

Bengali Language

-

3

One Course In Literature (e.g. ENG 115  or BEN 205)

(BEN205 Applicable from 163 Batch) Students received notification from 182 Batch

NOTE:

BUS 251 is counted as School Core

 

HUMANITIES

 

(9 SCH)

PHI401                  

Business Ethics

3

Select Two Courses from History

HIS103                                                         

HIS101                

 

Emergency of Bangladesh (Mandatory)(Applicable from 163 Batch), Bangladesh Culture and Heritage,  /HIS205  

 

3*2=6

 

SOCIAL SCIENCES

(6 SCH)

ü  Select One Course from Political Science/Government

 

·         POL101          Introduction to Political Science,                                                                                    

·          POL104 Introduction to Governance  / PAD201

àIntroduction to Public Administration

3

ü  Select One Course from Sociology / Anthropology / Geography

 

·         SOC101 Introduction to Sociology,                      

·         ANT101  Introduction to Anthropology,                                  

·         GEO205 Introduction to Bangladesh Geography

3

 

SCIENCE (including Lab): Select Any Three Courses from Sciences

3 Courses with 3 Labs                 

(9credits +3Credits=12 credits)

 

(12 SCH)

BIO103 Biology I

CHE101Chemistry I

ENV107 Introduction to Environmental Science

PBH101 Introduction to Public Health

PHY107 Physics I

PSY101 Introduction to psychology

3

3

3

3

3

3

 

 

SCHOOL CORE

 

(21 SCH)

ECO 101

Introduction to Microeconomics

3

ECO 104

Introduction to Macroeconomics

3

BUS 251

Business Communication

3

MIS 105

Computer Information Systems

3

BUS 172

Introduction to Statistics

3

BUS 173

Applied Statistics

3

BUS 135

Applied Mathematics I

3

BBA CORE

 

(36 SCH)

ACT 201

Financial Accounting

3

ACT 202

Managerial Accounting

3

FIN 254

Introduction to Financial Management

3

LAW 200

Business Law and Ethics

3

MGT 210

Principles of Management

3

MGT 314

Operations and Supply Chain Management

3

MGT 351

Human Resource Management

3

MGT 368

Entrepreneurship

3

INB 372

International Business

3

MGT 489

Strategic Management

3

MIS 205

E-Business

3

MKT 202

Principles to Marketing

3

BUS 498

Internship

non-credit

MAJOR REQUIREMENTS: International Business

(18 SCH)

Major Core

 

(12 SCH)

MKT 382

 International Marketing

             3

INB 400

 International Trade &Finance

             3

INB490

 Cross Cultural Management

             3

INB 480

 Global Business Strategy

             3

Major Elective

 

(6 SCH)

MKT 417

 Export-Import Management

 3

INB 410

 Global Competitive Analysis

3

INB 350

 International Business Negotiation

 3

INB 355

Country Risk Analysis

3

 FIN 444

International Financial Management

3

INB 415

Global Fashion Buying and Merchandising

3

INB 450

Emerging Economies

3

INB 495

International Trade Law

3

FREE ELECTIVES

 

(9 SCH)

Note: To declare major a student must attain120 credits (school core: 21, BBA core: 36, GED: 36, Major: 18, Free elective: 9). To declare dual major a student must attain 129 credits and he or she does not need to attain free elective in that case. Both cases a student may or may not need to attain ENG 102 and/or Mat 112 as it depends on exclusion or waiver at the time of admission in the BBA program.

 

 

Publications & Journals

Department Research Outcome

Department

Journal

Number

Marketing and International Business

(North South University)

1.Md Afnan Hossain, Mahmud Habib Zaman, Mohammed Abdul Mumin Evan and Muhammad Sabbir Rahman (2017), “Assessing Service Experience in Customer’s Care Centre”, North South Business Review, Vol.3 pp.87-102, Publisher: School of Business, North South University, Ranked by Australian Business Deans Council (ABDC) – C

 

2. Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman (accepted 2017), “Obesity and Overweight Issues Could Undermine Malaysia's Competitiveness”, International Journal of Human Rights in Healthcare, Emerging Sources Citation Index, Scopus, (Emerald).

 

3. Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan, Chong Chin Wei (accepted 2017), “Tourist’s Preferences in Selection of Local Food: Perception and Behavior Embedded Model”, Tourism Review, (ABDC- B; Scopus), (Emerald). CiteScore 2016: 1.37; CiteScoreTracker 2017: 0.82 (Updated Monthly)

 

4. Hasliza Hassan , Abu Bakar Sade and Muhammad Sabbir Rahman (2017), “Innovative Technologies Preference for Slimming Treatment”, International Journal of Business and Management 1 (2): 01-06, e-ISSN 2590-3721 © RMP Publications, 2017 DOI: 10.26666/rmp.ijbm.2017.2.1

 

5.Muhammad Sabbir Rahman; Md Afnan Hossain, Mahmud Habib Zaman, Mahafuz Mannan, (Accepted 2017), “Awareness on Climate Change: Perceived Physical and Psychological Impact among the Young Generation- Least Developing Country’s Perspective” Interdisciplinary Environmental Review (ISSN online: 2042-6992; ISSN print: 1521-0227). (Excellence in Research for Australia –ERA; ABDC) (Publisher Inderscience).

 

6.Muhammad Sabbir Rahman; Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman, Hasliza Hassan (Accepted 2017), “Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self Efficacy, Motivation and Big Five personality traits Embedded Model”, International Journal of Educational Management, (ISSN: 0951-354X) (CiteScore 2016: 0.99; Thomson Reuters Emerging Sources Citation Index, Scopus, A+ Education, Australian Education Index, ABDC-B) (Publisher Emerald).

 

7.Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (Accepted 2017), “Examining the Service Value Chain of Hypermarket Retail Brand Value in Malaysia", International Journal of Services and Operations Management (ISSN online: 1744-2389; ISSN print: 1744-2370) Scopus; ABDC; (Publisher Inderscience).

8. Mahmud Habib Zaman,  Md. Afnan Hossain, Muhammad Sabbir Rahman (Accepted 2017),” Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable”, SAGE Business Cases, SAGE Publications, Country: USA.

 

9. Mahmud Habib Zaman, Muhammad Sabbir Rahman (Accepted 2017), “Surviving A corporate Telecom Merger: Case Study on Robi Axiata and Airtel Bangladesh”, Sage Business Case. (Sage Publishing Ltd.)

 

10. Jashim Uddin Ahmed, Muhammad Sabbir Rahman (Accepted 2017). "The Rise and Fall of Citycell in Bangladesh", SAGE Business Cases, SAGE Publications, Country: USA.

 

11. Muhammad Sabbir Rahman, Hasliza Hassan, Ahad Osman-Gani, Fadi Abdel Muniem Abdel Fattah, MD. Aftab Anwar (2017), “Edu-Tourist’s Perceived Service Quality And Perception – The Mediating Role Of Satisfaction from Foreign Students’ Perspectives”, Tourism Review, Vol.72, Issue.2 pp.156-170 (ABDC- B; Scopus), (Emerald).

 

12. Muhammad Sabbir Rahman, Nuraihan Mat Daud, Hasliza Hassan (2017), “Generation “X” and “Y” knowledge Sharing Behaviour: The Influence of Motivation and Intention on Non-Academic Staffs of Higher Learning Institutions”,  Journal of Applied Research in Higher Education, Vol. 9 Issue: 2, pp.325-342 (Thomson Reuters' Emerging Sources Citation Index, Scopus- Emerald).

 

13. Sheela Sundarasen,  Muhammad Sabbir Rahman (2017), “Attitude Towards Money: Mediation to Money Management”, Academy of Accounting and Financial Studies Journal, Volume 21, Number 1, pp. 1-17 (Indexed by Scopus, SCIMAGO).

 

14. Md. Aftab Anwar, AAhad Osman-Gani, Rodrigue Fontaine, Muhammad Sabbir Rahman (2017), “Assessing Organizational Citizenship Behaviour Through Constructing Emotional Intelligence” Asia-Pacific Journal of Business Administration, Vol:9, Iss:2, pp.105-117(Australian Business Deans Council –ABDC, Scopus).

 

15. Hasliza Hassan, Junainah MahdeeKey, Muhammad Sabbir Rahman, Abu Bakar Sade (2017), “Key Success factors and challenges in harnessing the power of women entrepreneurs”, World Review of Entrepreneurship, Management and Sust. Development, Vol.13, No.4, pp.450-467  (Indexed by Scopus-Q3, Publisher Inderscience).

 

16. Julius Tanantaputra, Chong Chin Wei, Muhammad Sabbir Rahman (2017), “Influence of Individual Factors on Concern for Information Privacy (CFIP), a Perspective from Malaysian Higher Educational Students”, Library Review, ISSN: 0024-2535, Vol:66, iss:4/5, pp.182-200 (ABDC: B ranking, Scopus).

 

17. Muhammad Sabbir Rahman, Hasliza Hassan, Nazrul Islam, Mahmud Habib Zaman (2016), " Constructing Tacit Knowledge Sharing Behaviour among the Non -academic Member of Institutions Higher Learning", North South Business Review, Vo. 7, No.1. pp. 25-38 (ABDC-C).

27

 

18.Media Preferences among young consumers in Bangladesh: a multidimensional approach has been published in Journal of Marketing Communications,  DOI: 10.1080/13527266.2015.1113433, published in January, 2016  

 

 

19. Nisha, N. & Iqbal, M. (2017). Halal ecosystem: Prospects for growth in Bangladesh. International Journal of Business and Society, 18(S1), 205-222 (accepted), Malaysia (SCOPUS).

20. Iqbal, M., Nisha, N. & Rashid, M. (2017). Beyond faith-based Islamic banking by the retail consumers in Bangladesh. International Journal of Bank Marketing, (accepted), UK (SCOPUS, ABDC Ranking: B).

 

21. Iqbal, M (2017). Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation. International Journal of Customer Relationship Marketing and Management, 8 (1), 15-29, USA. DOI: 10.4018/IJCRMM.2017010102

 

22. Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2017). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. International Journal of Technology and Human Interaction, 13(2), 1-21, USA(SCOPUS, ABDC Ranking: C).

 

23. Ahmed, J.U., Iqbal, M., Idrish, S. & Chowdhury, K.M. (2017). ‘Royal Tiger: Energy Drinks Marketing Strategy in Bangladesh’, SAGE Business Cases, SAGE Publications. http://dx.doi.org/10.4135/9781473994607

 

24. Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Adoption of e-Government services: Exploring the case of electronic tax filing. International Journal of E-Services and Mobile Applications, 8(3), (forthcoming), USA.

 

25. Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Exploring the role of service quality and knowledge for mobile health services. International Journal of E-Business Research, 12(2), (forthcoming), USA.

 

26.  Mahafuz Mannan, Md. Fazla Mohiuddin, Nusrat Chowdhury and Priodorshine Sarker (2017), "Customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market", South Asian Journal of Business Studies, Vol. 6 No. 2, pp. 142-160. (Publisher: Emerald Publishing) (ABDC Ranking: C, Thomson Reuters Index)

 

27. Ritu Chhikara ,Mohammad Tayeenul Hoque ,Safia Bano , (2017 ) " Corporate Customers' Reaction to Post-M&A Integration in Banking Sector: A Qualitative Study of The Indian Banking Industry " , International Journal of Management and Applied Science (IJMAS) , pp. 33-35, Volume-3,Issue-5

 

 

Book Chapter

Number

 

1.       Iqbal, M., Nisha, N. & Raza, S.A. (2017). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia (pp. 1-20). Hershey, PA: IGI Global (ISBN: 978-1-522-51886-0) (SCOPUS).

2.       Rifat, A., Iqbal, M. & Nisha, N. (2017). Determinants of adoption of location-based services in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia (pp. 79-101). Hershey, PA: IGI Global (ISBN: 978-1-522-51886-0) (SCOPUS).

3.       Iqbal, M. & Nisha, N. (2016). The role of religion on purchase behavior of Muslim consumers: The context of Bangladesh. In D. Mutum, M.M. Butt & M. Rashid (Eds.), Advances in Islamic Finance, Marketing and Management: An Asian Perspective (pp. 245-270). UK: Emerald Group Publishing Limited (ISBN: 978-1-78635-899-8).

3

 

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