Center of Excellence in Higher Education
The First Private University in Bangladesh

Department of Marketing & International Business

About Us

The Department of Marketing and International Business (MIB) was established in Summer 2014, when formal departmentalization at the School of Business and Economics was done. Located on the east wing of the 7th floor at the North Academic Council (NAC) of North South University, it prides in being one of the most vibrant and aesthetically pleasing departments at NSU. The department offers Bachelors in Business Administration degrees with majors in Marketing and International Business. It currently has a faculty pool of thirty members, all with Masters Degrees in their respective fields from the USA, UK, Australia, Europe and Singapore.

The core courses develop the foundation in the business area and the general education courses broaden their knowledge base in other areas. The major courses provide students with in-depth knowledge in the area in which they specialize. The department also participates in the MBA and EMBA programs.

The BBA, MBA and EMBA programs aim at developing managers and leaders of the 21st century. These are flexible and career oriented programs. The programs have been designed following the guidelines of the American Assembly of Collegiate Schools of Business (AACSB), the highest accreditation body for business schools. The programs are open to all college graduates.


As the Chair of the Department of Marketing and International Business I would like to welcome all visitors to our department website. In the department we strive to stay in the forefront of Marketing and International Business education, practice and research.Our aim is to deliver interesting and effective courses which lay a firm foundation for students’ career path preparation.

As majors, both Marketing and International Business are exciting and interdisciplinary and attract some of the most creative minds in the country. The department prides itself in having a team of young, dedicated and spirited faculty members who are passionate about teaching and thrive on knowledge sharing . Our hands-on, applied philosophy of education is highlighted by real clients and real-world case studies that reflect the complexity and challenges of today’s marketing and international business environment. Two dedicated co-curricular clubs, The Marketing Club (TMC) and the International Business Club (IBC) are there to enhance student experience and enrich them with exposure to a variety of activities and competitions on digital marketing, promotions, social marketing and global business.

Students find our programs challenging, memorable, and rewarding.

On behalf of this department and the School of Business, we are glad you are here!


Dr. Mohammad Tayeenul Hoque 
Department of Marketing & International Business

Key Achivements of MIB Students





Ad Maker Bangladesh 2010

Ehfaz Nowman, F R Aman Kaushik, Tanim Chowdhury


Brandwitz 2010

Majed Ul Huq & Mojjammil Khandker


Ad Maker Bangladesh 2012

Wacef Chowdhury & Mahdia Chowdhury


Social Business Plan Competition 2014

Reyasat Chowdhury


Social MediaAd Maker 2015

Samid Razzak, Nafis Ahmed, Tashrif Islam

Joint Winner

Telenor Youth Summit 2014

Nawshin Mehzabin Chowdhury

1st Runner Up

Ad Maker Bangladesh 2010

Majed Ul Huq

1st Runner Up

Battle of Minds 2011

Faisal Zaman

1st Runner Up

BrandWitz 2012

Sanjida Erfan

1st Runner Up

Nestle Blue Tie Challenge 12

Tasnuva Ayesha Haque & Syed Iftekhar Tawheed

1st Runner Up

Battle of Minds 2012

Syed Iftekhar Tawheed

1st Runner Up

Ad Maker Bangladesh 2014

Tasnia Afrin, Ahammad Hossain Manzoor

1st Runner Up

Masters of Ideation 2015

Faria Mawla, Nakibur Rahman, Karim Safirul

1st Runner Up

Ad Maker Bangladesh 2015

Mashiat Chowdhury, Nasser Habib Siddiqi, Tanvir Ahmed

2nd Prize Winner

PTak ISCEA Global Case Competition2014

Samid Razzak, Nafis Ahmed

2nd Runner Up

Nestle Blue Tie 2010

Majed Ul Huq

2nd Runner Up

Bizmaestros 11

Syed Iftekhar Tawheed

2nd Runner Up

Masters of Ideation 2013

Wahid Hossain, Shahriar Alam, Mehzabin Sultana

2nd Runner Up

Presentation WhizKids

Mashiat Chowdhury, Farzana Kamal, BM Shaan Farabee

2nd Runner Up

Bizmaestros 13

Shahrin Nishi, Omar Faruk Khan, Shahriar Hasan

2nd Runner Up

Ad Maker Bangladesh 2015

Zoheb Yusuf , Mofassal Aziz, Inzamam Chowdhury

In the Department


Course Details

MKT 202 Principles of Marketing

This course is designed with an intention to build students' foundation on the basic concepts and practices of marketing. This provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning, pricing and promotion. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategies to financial value. A firm grasp on this course is crucial to successfully pursue the advanced marketing courses.


MKT 337 Integrated Marketing Communications

Marketing communications/promotional management is a broad area encompassing many elements of a firm's promotion mix, including advertising, sales promotion, public relations, direct marketing, personal selling etc. It plays an effective role in the development of brands in contemporary marketplace and in creation and maintenance of mutually beneficial relationships between an organization and its key target markets. This course examines the key managerial topics involved in planning, implementing and evaluating an Integrated Marketing Communications campaign using appropriate communication tools and media, with a main focus on the very common elements of advertising management and design. Prerequisites: MKT 202


MKT 344 Consumer Behavior

 This course enables application of psychological and behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior to identify needs as an input to the decision-making process of marketing managers. This course examines the strategic implications of the internal, external and decision-making factors that impact consumer purchasing patterns with emphasis on managerial applications. It examines social and psychological influences on individuals and household behavior. It also investigates buyer behavior models and applies them in the marketing decision making process. 

Prerequisites: MKT 202

MKT 460 Strategic Marketing Management

This is an advanced module for undergraduate business students specializing in the milieu of marketing. Taken in the final year, this module integrates all concepts and frameworks learned from previous marketing courses. The purpose of this course is to prepare students for real world marketing challenges. As a result, this course builds the intellectual capacity of marketing major students in developing market driven strategies for the success of a firm in a dynamic business environment. Topics covered in this module include: strategic planning, analyzing the company's external & internal environment, customer & competitor analysis, marketing research, market segmentation, market targeting, brand positioning, brand equity, and the marketing mix strategies.

Prerequisites: MKT 202, MKT 337, MKT344


MKT 470 Marketing Research

Marketing research attempts to provide more insight information that reflects a true picture of the state of affairs. Any kind of research must have an objective and should be conducted impartially. Each phase of this process is important. Accurate information about customers and competitors allows the development of a successful marketing plan. This course focuses on the techniques and methods of marketing research, emphasizes primarily on survey research and experimental design and offers students the opportunity to apply those in real situations.

Prerequisites: MKT 202; MKT 344, STA172; BUS 173


MKT 330 Digital Marketing and Social Networks for Business

This course focuses on the emergence of web-based technology and the rapid adoption of mobile and social media to engage customers in dynamic and multi-party conversations. The course introduces the students to the digital world of marketing, which is a modern trend in the marketing process. The course teaches students how to implement effective E- marketing strategies and introduces students to the role of search engine optimization (SEO), pay per click (PPC), online advertising, viral marketing, online PR and social media in the marketing communication process.

Prerequisites: MKT 202, MKT 337


MKT382: International Marketing

This course emphasizes on the trends and developments in the global marketing environment with analysis of marketing problems of international business. This also examines the marketing mix: product, promotion, distribution, and pricing within the international context, particularly strategic marketing management. Topics covered include import export, joint ventures as well as global marketing systems, the influence of international institutions, cultural, social, religious and political influences, stages of development, geographical problems and international product pricing.

Prerequisites: MKT 202


MKT 465 Brand Management

A specialized course on the strategic process of branding, which emphasizes on creating, building, maintaining and proactively delivering perceived customer value. Topics include brand characteristics, brand personality and self-concept, brand equity and the eventual brand strategy. Emphasis is given on the brand's current market positioning, positioning strategies, portfolio of multiple brands, financial, managerial and operational resources to manage the brand and managerial expectations of the brand. A critical analysis of the current leading brands will be covered as case study.

Prerequisites: MKT202, MKT337, MKT344



MKT 412 Services Marketing

This course primarily supplements basic marketing and strategic marketing courses by focusing on problems and strategies specific to the service industry. It investigates the nature of services and associated challenges, emphasizes on relevant models, concepts, tactics and strategies for solving problems faced by various service organizations. Concepts are illustrated using cases, examples, exercises on service blue printing, gaps models of service quality, a range of hard and soft measures including SERVQUAL to understand, monitor and develop marketing strategies for enhanced customer relationship management in a service setting.

Prerequisites: MKT 202, MKT 344, MKT 337


INB 372 International Business

This course examines world trade and the processes that business managers go through in order to establish or expand operations into international markets. Students learn the terminology of international business, and examine the influence of forces such as culture, economics, politics, and geography on business and markets. Students are also introduced to international organizations including the World Bank, the International Development Association, the World Trade Organization, the International Monetary Fund, and develop a Bangladesh and South Asian perspective on international business and trade issues.


INB 410 Global Competitive Analysis

The course focuses on various theories and models for explaining competitive advantage of a nation. Theoretical frameworks are used to explain why nations produce specific products/ services in a more efficient way. The strategies used by companies to sustain competitive advantage along with the sources are thoroughly explained. To support the theories and strategies many cases on many industries and countries are demonstrated. The pattern of the world competitive scenario is investigated by observing countries that have been in the forefront in international competition and countries which are likely to be more competitive in particular sector in upcoming years.


INB 480 Global Business Strategy

Global business strategy provides a study of the development of business strategies in an international context in three main areas: analyzing the influence of global competition, developing a global strategy, and case studies of winning and losing international companies. Special topics include managing cultural diversity, ethical and political consideration, handling risk of international operations and strategic planning in developing countries. How various players compete and how they become successful with their competitive strategy, in the international environment. Case analysis and recent issues are discussed.

Prerequisites: INB 372


Major & Minor Requirements


Major Core: 

MKT337:  Integrated Marketing Communications 

MKT 344:  Consumer Buyer Behavior 

MKT 460:  Strategic Marketing 

MKT 470:  Marketing Research

Major Elective: 

MKT 382:  International Marketing 

MKT 412:  Services Marketing 

MKT 465:  Brand Management 

MKT 450:  Marketing Channels

MKT 480:  Direct Marketing 



Major Core: 

 MKT 382:  International Marketing 

 FIN 444:  International Finance

 INB 410:  Global Competitive Analysis  

INB 480:  Global Business Strategy 

Major Elective: 

 INB 350:  International Business Negotiations 

 INB 355:  Country Risk Analysis 

 ECO 328:  International Economics 


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