Full-Time Faculty Master of Business Administration (North South University) Phone: +880-2-55668200 Ext: 1786
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CAREER SUMMARY
I have been working as an Associate Professor in the Department of Marketing and International Business at North South University (NSU), School of Business & Economics (SBE) since September 2016. I received my PhD from International Islamic University Malaysia (IIUM) from the Department of Business Administration under the Faculty of Economics and Management Sciences. During the tenure of my PhD and teaching career in different Universities, I have demonstrated excellent research and teaching skill working on various local and international research projects. During my academic tenure, I have served in two international universities abroad and successfully completed the supervision of three PhD students. I have demonstrated excellence in research by publishing articles in international journals (including journals ranked by ABDC, and ABS and indexed in Thomson Reuters Emerging Sources Citation & Scopus). Apart from that, I have continuously reviewed as an external reviewer of scholarly articles such as Journal of Business Research, European journal of marketing, The Service Industries Journal, Journal of Retailing and Consumer Service, Business Ethics: A European Review, Behavior Information & Technology, Journal of Applied Research in Higher Education, Journal of Service Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, Measuring Business Excellence. My research focuses are on service quality, B2B marketing, supply chain network, B2B relationship marketing and consumers behaviour.
CAREER OBJECTIVE
To contribute to the community, especially in the academic arena through disseminating and learning of knowledge and conducting research works.
Scopus H-Index-15
https://orcid.org/0000-0003-1613-7944View this author’s ORCID profile
ABDC –A*/A; ABS
ABDC-B
INTERNATIONAL AWARDS
1.Awards title: 2018, Outstanding reviewer status achieved for Journal of Retailing and Consumer Services, Level (International/National): International, Awarding Body: Elsevier journal
2.Awards title: Bronze Medal, Research Project: Configuring Malaysian Behaviours and Personalities to Stay Fit Through Functional Food Consumption.Team Member: Dr. Hasliza Hassan, Dr. Abu Bakar Sade, Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian, Level (International/National): International, Awarding Body: Research, Innovation, Commercialisation & Entrepreneurship Showcase 2018 by Multimedia University, Cyberjaya
3.Awards title: 2018 Emerald Literati Awards- for Highly Commended Paper, Level (International/National): International, Awarding Body: Emerald Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, West Yorks., BD16 1WA, United Kingdom; Registered in England No. 3080506, VAT No. GB 665 3593 06
4. Awards title: Gold Medal, Level (International/National): National, Awards title: Faculty Best Index Journal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2015)
5.Awards title: Gold Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards: 10th February 2011
6.Awards title: Silver Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards: 10th February 2011
RESEARCH GRANT AWARDS AND COMPLETED
1. Project Title: Crafting Entrepreneurship Behavior to Preserve the Malaysian Handicraft Culture. Amount: RM 75200.00/ USD20,000 from Fundamental Research Grant Scheme (FRGS 2018-1), By Ministry of Education (MOE)Research Members: Dr. Hasliza Hassan (Principal Researcher), Dr. Muhammad Sabbir Rahman, Dr. Tan SioKian, Dr. Abu Bakar Sade, Ms. Melissa Wendy Migin , Research Length: Six Months (January 1st 2019 – 31st December 2020).Category: External
2.Project Title: Assessing Brand Health of Non-Bank Financial Institution: A Case of IPDC Ltd. Amount: BDT 200000 from IPDC Ltd. Bangladesh. Research Members: Muhammad Sabbir Rahman., Mahmud Habib Zaman, Md. Afnan Hossain, Research Length: Six Months (Jul 17 – Dec 17).Category: External
3.Project Title: Effects of Emotional Intelligence and Spiritual Intelligence on Leadership Effectiveness: An Empirical Study on Asian Business Leaders. Amount: 1.4 Million Japanese Yen/ USD12000. Principal Researcher: Prof. Dr. Aahad Osman (IIUM- Malaysia). Co-Researcher: Dr. Muhammad Sabbir Rahman (NSU- Bangladesh), Dr. Zabeda Abdul Hamid (IIUM- Malaysia), Prof. Dr. Yasunaga Wakabayashi (Kyoto University- Japan), Assoc Prof. Dr. Kwangmoon Kim (Kyoto University- Japan).Duration : Year 2016- 2018
4.Project Title: Configuring Malaysian Behaviors and Personalities to stay fit through Functional Food Consumption. Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Assoc. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee.Project approved value: RM 8000/ USD2000. Duration: 14 months (1 December 2016 – 31 January 2018). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.
5.Project Title: Combating Obesity through Slimming Centre Technology Innovations .Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee. Project approved value: RM 5000/ USD1000. Duration: 14 months (1 December 2015 – 31 January 2017). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.
6.Project Title: “Modeling Cradle to Grave" Financial Literacy and Money Management Programs for rural citizens in Malaysia” Project Id: (Ref: FRGS/2/2014/SS07/MMU/02/3) (Funded by Ministry of Higher Education, Malaysia)Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee, Project approved value: RM 72,200, Duration: (January 1, 2015- December 30, 2016), Source: Malaysian Government
7.Project Title: “Perceived Value and image embedded model for customers patronage decisions on health insurance products in Malaysia” Project Id: (Ref: FRGS/2/2013/SS05/MMU/02/7) (Funded by Ministry of Higher Education, Malaysia). Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Leader: Asst. Prof. Dr. Muhammad Sabbir Rahman, Project approved value: RM 71,000, Duration: (December1, 2013- November 30, 2015), Source: Malaysian Government (Funded by Ministry of Higher Education, Malaysia)
8. Worked as a Co-Researcher under the project Title “Beyond Philanthropy: New CR (Corporate Responsibility) Model of Sustainability for Malaysian Comp`”. Grant approved from Exploratory Research Grant Scheme (ERGS-1), Amount RM 77,000 by Malaysian Government (August 31, 2013- June 30, 2015) Project Id: EP20130516007 (Funded by Ministry of Higher Education, Malaysia).
9. Worked as a Co-Researcher under the project Title “Competency model for Malaysian SMES entrepreneurial leaders`”. Grant approved from Fundamental Research Grant Scheme (FRGS 2014-1), Amount RM 77,000 by Malaysian Government (April/2014 - March/2016); Project Id: (Ref: FRGS/1/2014/SS05/MMU/01/3) (Funded by Ministry of Higher Education, Malaysia)
10.Worked as a Principal Researchers under the project Title “Developing Edutourism Satisfaction Index: Religiosity and spirituality Embedded Model in the Selection of a destination for Edutoursim” Grant approved from Research Management Centre under research initiative grant scheme (RIGS); Amount RM 14,000 by Ministry of higher education Malaysia. (15th December 2015- 14th June 2017)
11.Worked as a Principal Researchers under the project Title “Modeling the Antecedents of Knowledge Sharing Effectiveness Among Non-Academic Administrative Staff in Institutions of Higher Learning in Malaysia” Grant approved from Research Management Centre; Amount RM 20,000 by RESEARCH MANAGEMENT CENTRE, International Islamic University Malaysia. ( September 2014- August 2015).
12.Worked as a Principal Researchers under the project Title “Determinants of Awareness of Climate Change Issues among The Malaysian Students” Grant approved from Research Management Centre; Amount RM 4,405 by Multimedia University. ( 2013-July 2014); Project ID: IP20130829019.
13.Worked as a Co-Researcher under the project Title “Store Brand Product Dimensions Value Through Brand Personality”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829002.
14.Worked as a Co-Researcher under the project Title “Factors Influencing The Hybrid Car Purchase Intention In Malaysia”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829062
15.Worked as a Co-Researcher under the project Title “Alliance between Businesses and Non-Profit Causes in Cause-Related Marketing: The Millennials' Perceptions of Corporate and Brand Image”. Grant approved from Research Management Centre; Amount RM4, 730 by Multimedia University. (2013-July 2014) Project Id: IP20130829016
16.Worked as a Co-Researcher under the project Title “Altruism and Residing Arrangements for Senior Citizens in Malaysia: An Empirical Investigation”. Grant approved from Research Management Centre; Amount RM 8,000 by Multimedia University. (2013-July 2014) Project Id: IP20130829021.
17.Worked as a Co- Researchers under the project Title “The Role of Organizational Commitment, Leadership Style and Strategic Human Resources Practices towards Sustainable Tourism Industry: Comparative Study in U.A.E and Malaysia” Grant approved from Research Management Centre under Joint Research GSM, MMU and CUD; Amount RM 20000 by Multimedia University. (1st June2014- 30th May 2015).
18.Worked as a Co-Researcher under the project Title “The Perception of young Muslim Users toward Face book as Social Network Service: A Study of Malaysian Users Perspective”. Grant approved from Research Management Centre; Amount RM 20,000 by International Islamic University Malaysia; Project Tenure: 1st November 2011– 31st October 2013.
19.Worked as a Principal Researchers under the project Title “Factors Influencing Service Quality and Consumers’ Behavioral Intention towards Broadband Service Providers in Malaysia: Young Consumer’s Perspective” Grant approved from Research Management Centre; Amount RM 5,900 by Multimedia University. (Year 2012).
20.Worked as a Co-Researcher under the project Title “Hypermarket Brand Value Through Shopping Experience”. Grant approved from Research Management Centre; Amount RM 4,200 by Multimedia University. (Year 2012).
21.Worked as a Co-Researcher under the project Title “Hypermarket Brand Extension Innovations in Retail Services”. Grant approved from Research Management Centre; Amount RM 6,000 by Multimedia University. (Year 2011)
PhD in Business Administration (International Islamic University Malaysia-IIUM)
MBA (North South University- NSU)
Supervision Completed -Thesis/Dissertation
Student Name: Shain Akter, Mphil Thesis Title: Effectiveness of training system in public and private banks: Bangladesh Bank (Main Supervisor) (The year 2022)
Student Name: Rashad Yazdanifard ; PhD Thesis; Thesis Title: “Developing an Internet Marketing Mix Matrix Using Product Life Cycle (PLC) and Customer Maturity ” (Co-Supervisor)
Student Name: Hasliza Binti Hassan (ID No: 1091600112); PhD Thesis Title: Brand Extension And The Mediation Effect Of Experience And Brand Personality (Main Supervisor)
Student Name: Fadi Abdelmuniem Ahmad Abdelfattah (ID No: 1121600032) PhD Thesis Title: “Customers’ Loyalty on Healthcare Insurance Products: Service Quality and Customer Satisfaction Embedded Model”. (Main Supervisor)
Facilitator of Training
Conducted Basic SPSS Taring on 24th October 2014. Faculty of Languages and Management, International Islamic University Malaysia.
Conducted Multivariate Data Analysis on 27 April 2014. Graduate School of Management, Multimedia University, Cyberjaya
Appointment of External Examiner: (01)/ Session Chair (1)
Student Name: Amish Vinodbhai Udani
Master Thesis Title: Internalization and Firm Performance of Readymade Garments' SMEs' in Gujerat- India
Role: External Examiner
School of Management
Universiti Sains Malaysia
Year: 2021-06-17
Anna University, Chennai, Tamil Nadu and Bharathiar Univesity, Coimbatore, Tamil Nadu, India.
Appointed as a Session Chair 2014 Asia Conference on Economics & Business Research (ACEB 2014); Conference Proceedings Nov 13 - 14, 2014 Singapore Hosted By, Asia Pacific International Academy, Wholly Owned Subsidiary Of Aventis School Of Management, Isbn: 978-981-09-0089-2.
Examiner Of Thesis/ Dissertation : (03)
Student Name: Mohammad Morad Hossain, DBA Dissertation Title: “Challenges and Opportunities of Developing Maritime Professionals in Bangladesh: An Empirical Study”
Centre For Higher Studies And Research
Bangladesh University Of Professionals
Mirpur Cantt, Dhaka-1216
Programme: MPhil
Role: External Examiner
Date: 3rd November 2016
Student Name: Mohd Fauzi Shaffie
DBA Dissertation Title: Profiles of Entrepreneurs and Their Decision-Making Styles: An Exploration in the Malaysian ICT Sector.
Role: SME (Subject Matter Expert)/ Internal Examiner
Date: 15 May 2013 (Wednesday)
Student Name: Dahlia Binti Ibrahim
PhD Thesis Title : Antecedents and Benefits Outcomes of Internet Portal Utilization in Knowledge Sharing, Information Management and Self Service Support in Malaysia Research University: Employee Satisfaction as Mediator
Role: External Examiner
Full-Time Academic Experiences
North South University (NSU) July 2016- Ongoing
Faculty: School of Business and Economics
Department of Marketing and International Business
Position: Associate Professor
International Islamic University Malaysia (IIUM) May 2014- May 2016
Faculty: Faculty of Language and Management
Position: Assistant Professor
Area of Teaching:
MBA Program: Marketing Management, Entrepreneurship, Advance Marketing , Global
Marketing, Consumer Behavior, Multimedia Marketing, Research Methodology
PHD Program: Advance Research Methodology
DBA Program: Advance Marketing, Marketing Research
International Islamic University Malaysia (IIUM) June 2014- May 2016
Faculty: Faculty of Language and Management
Position: Head of Research
Multimedia University (MMU) September 2011- 19th April 2014
Faculty: Graduate School of Management (GSM)
Position: Senior Lecturer, Program Coordinator MBA Program
Area of Teaching:
MBA Program: Marketing Management, Advance Marketing ,
Global Marketing, Consumer Behavior, Multimedia Marketing,
Research Methodology
PHD Program: Advance Research Methodology
DBA Program: Advance Marketing, Marketing Research
Multimedia University (MMU) February 2011- September 2011
Faculty: Faculty of Management (FOM)
Position: Lecturer
Area of Teaching: Marketing Management, Consumer Behavior, Global Marketing, Multimedia Marketing.
Administrative Appointment at Faculty/ University Level
International Islamic University Malaysia (IIUM) May 2014- June 2016
Faculty: Faculty of Language and Management
Position: Head of Research
International Islamic University Malaysia (IIUM) February 2014- June 2016
Faculty: Faculty of Language and Management
Position: Member of Board Of Studies Under Bachelor Of Tourism Planning And Hospitality Management (BTPHM)
M.B.A Program Coordinator, Graduate School of Management, Multimedia University
Date Start of Appointment: 1st February 2012
Date End of Appointment: 31st December 2013
Member of Academic and Corporate Planning (ACP), Graduate School of Management, Multimedia University
Date Start of Appointment: 1st July 2012
Date End of Appointment: 30th December 2013
Member of Research &Development (R&D), Graduate School of Management, Multimedia University
Date Start of Appointment: 1st February 2012
Date End of Appointment: 31st December 2013
Part-Time Academic Experiences
Multimedia University (MMU) May 2014- December 2015
Faculty: Graduate School of Management (GSM)
Position: Adjunct Faculty
Sharif University of Technology (International Campus- Iran)
Guest Lecturer of MBA program
Area of Teaching: Marketing Management
International Islamic University Malaysia (IIUM) Until December 2015
Faculty: Graduate School of Management (GSM)
Guest Lecturer of MBA program
Area of Teaching: Marketing Management and Practice
University Tun Abdul Razzak
Guest Lecturer of BBA Program
Area of Teaching: Research Methodology
International Islamic University Malaysia (IIUM) February 2008- September 2011
Faculty: Faculty of Economics and Management Sciences (KENMS)
Part Time Lecturer of BBA program
Area of Teaching: Marketing Principles; International Marketing, Organizational Behavior, International Business
Institute of Centre For Continuing Education-(ICCE) wholly owned subsidiary of IIUM Holdings Sdn.Bhd. (685146-P).
Part Time Lecturer of Executive Bachelor of Business Management and Executive Diploma in Business Administration
Area of Teaching: Marketing Principles; Human Resources Management; Strategic Management
International Islamic University Malaysia (IIUM) February 2008- September 2011
Graduate Research Assistant Under Prof. Dr. A.K.M Ahasanul Haque
Faculty: Faculty of Economics and Management Sciences
Department of Business administration.
North South University (NSU) Fall 2004- Summer 2006
Graduate Research Assistant (GRA)
Under the supervision of Bashir Hussain and Mehdi Hussain
Graduate Research Assistant (GRA)
Worked as a principal research assistant under the project “An empirical study of religiosity and ethnocentrism to purchase foreign goods across Malay Muslim consumers”. Grant approved from Research Endowment Grant; Type MCRF (Management Center Research Fund) (RM 10,000), International Islamic University Malaysia; Project Tenure: 16th June’10 – 15th June 2011.
Worked as a principal research assistant under the project “Factors Influencing Choice of Telecommunication Service Providers and its Implication to Malaysian Customers”. Grant approved from Research Endowment Grant; Type B (RM 20,000), International Islamic University Malaysia; Project Tenure: 1st September’09 – 1st September 2011.
Worked as a principal research assistant under the project “Practice of advertising on Islamic banking: A case study of MALAYSIA”. Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’07 – January 2009.
Worked as a principal research assistant under the project “The impact of Professional Development among Academic Staff at PHLI: Case study of Teaching Methodology Course (TMC) at IIUM” Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’08 – January 2009.
Worked as a research assistant under the project “Customers perception on security in e-banking in Malaysia”. Grant approved from Research Management Centre, International Islamic University Malaysia.
Marketing Principles; Global Marketing, Internet Marketing, Consumer Behavior, Service Marketing; Marketing Research; Research Methodology
PROFESSIONAL MEMBERSHIP
Organization Name: Academy of International Business (AIB)
Academy of International Business, 667 N Shaw Lane, Room 7, Eppley Center, East Lansing, MI 48824, USA
Membership Type: Academic
Member ID# 52862
Effective Date: 17/6/2021
Expiration Date: 17 /6/2022
Organization Name: International Society for Development and Sustainability (ISDS)
Membership Type: Academic
Membership ID# M170169
Effective Date: 22/4/2017
Organization Name: The American Marketing Association (AMA)
311 S. Wacker Drive, Suite 5800; Chicago, IL 60606; Tel:(800)AMA-1150 or (312)542-9000; Fax:(312)542-9001.
Membership Type: Academic
Member ID# 03307365
Effective Date: 5/8/2015
Expiration Date: 5/31/2017
Organization Name: Asian Academy of Management (AMA)
Asian Academy of Management; School of Management, Universiti Sains Malaysia
Pulau Pinang, Office No: 04 - 653 2338
Membership Type: Academic/ Ordinary
Member ID# AAM086/2015/2017
Effective Date: 1/10/2015
Expiration Date: 30/10/2017
Organization Name: Asian Council of Science Editors (ACSE)
Contact: Awais Jabbar; Assistant Manager Membership; Asian Council of Science Editors; P.O. Box 126208, Deira, Dubai, UAE
Email: acse@theacse.com .
Membership Type: Academic
Effective Date: 30/5/2015
Expiration Date: 30/5/2016
Organization Name: EATAW (European Association For the Teaching of Academic Writing)
Position: Members
Organization Name: Management Education & Research Consortium Global (MERC Global)
Overview: MERC Global is registered under the Society Registration Act 1860, Govt. of India
Position: Executive Board Members
Membership No: Member of Executive Board (2013-15)
Organization Name: Marketing Profs! (http://www.marketingprofs.com/)
Position: Basic Members
Organization Name: Internet Marketing Association
(http://imanetwork.org/)
Position: Basic Members
Organization Name: Online Trading Academy (http://www.tradingacademy.com/about-us/
Position: Basic Members
B2B Marketing ( Supply Chain Network), Services Marketing, Retial Marketing