Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Muhammad Sabbir Rahman

Full Time Faculty
Associate Professor
Ph. D. in Business Administration- International Islamic University Malaysia (IIUM)

Master of Business Administration (North South University) 

Phone: +880-2-55668200 Ext: 1786
Email: rahman.sabbir@northsouth.edu
Office: NAC 729

Curriculum Vitae

 
 
 

 

 
 

CAREER SUMMARY

I have been working as an Associate Professor in the Department of Marketing and International Business at North South University (NSU), School of Business & Economics (SBE) since September 2016. I received my Ph.D. from International Islamic University Malaysia (IIUM) from the Department of Business Administration under the Faculty of Economics and Management Sciences. During the tenure of my Ph.D. and teaching career in different Universities I have demonstrated excellent research and teaching skill worked on various local and international research projects. During my academic tenure, I have served in two international universities abroad and successfully completed the supervision of three Ph.D. students. I have demonstrated excellence in research by publishing over 100 articles in international journals (including journals ranked by ABDC, ABS, and indexed in Thomson Reuters Emerging Sources Citation & Scopus) and presented over 30 proceedings at home and abroad. Apart from that, I have continuously reviewed as an external reviewer of scholarly articles such as Journal of Business Research, The Service Industries Journal, Journal of Retailing and Consumer Service, Business Ethics: A European Review, Behavior Information & Technology, Journal of Applied Research in Higher Education, Journal of Service Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, Measuring Business Excellence, VINE: The Journal of Information and Knowledge Management Systems, African Education Review, Ecology of Food and Nutrition and many more. Until now I have appointed as an editorial member of journals, local and international, and a member of 7 top associations in my fields. My research focuses are on service quality, consumer behavioral research, health care marketing, tourism marketing, and knowledge sharing behavior. 

CAREER OBJECTIVE

To contribute the community especially in the academic arena through disseminating and learning of knowledge and conducting research works.

PUBLICATION 2020

1. Muhammad Sabbir Rahman, Md Afnan Hossain, Muhammad Tayeenul Haque, Md. Rifayat Islam Rushan, Mohammad Iftekhar Rahman (Accepted 2020), “Millennial’s Purchasing Behavior towards Fashion Clothing Brands: Influence of Brand Awareness and Brand Schematicity”, Journal of Fashion Marketing and Management, This journal is ranked by Australian Business Deans Council (ABDC - B ranking; Chartered Association of Business Schools (CABS, UK); Scopus, SCImago Journal (Q1).

2. Muhammad Sabbir Rahman; Md Afnan Hossain; Md Rifayat Islam Rushan; Mohammad Tayeenul Hoque; Hasliza Hassan (2020), “Conceptualising Online Fashion Brand Recognition: Scale Development and Validation”, Spanish Journal of Marketing – ESIC, Vol. 24 No. 1, pp. 73-96.ISSN: 2444-9709, Indexed by SCOPUS, Scientific Indexing Services - Master Journal List, European Reference Index for the Humanities and the Social Sciences (ERIH PLUS), (Emerald), Support of AEMARK (Spanish Association of Academic and Professional Marketing) and ESIC Business & Marketing School. CiteScore 2018: 2.35, CiteScoreTracker 2019: 3.15 (Q2).

3. Muhammad Sabbir Rahman; Fadi Abdel Muniem Abdel Fattah; Hasliza Hassan; Tayeenul Haque (Accepted 2020), “An integrated understanding of Academics Knowledge Sharing Behaviour: A Comparative Study on HLIs”, Global Knowledge, Memory and Communication, ISSN: 2514-9342, Indexed and abstracted in Scopus, ranked by ABDC-B. Emerging Sources Citation Index, CiteScore 2018: 1.23, CiteScoreTracker 2019: 1.66.

4. Muhammad Sabbir Rahman;  Bashir Hussain;  Mehdi Hussain; Hasliza Hassan; Raechel  Johns (Accepted 2020), “Paradigm of New Service Development Projects (NSDP): “One Basket Fits All”, Journal of Contemporary Marketing Science, Published in association with the Chinese Marketing Association of Universities, Emerald Publishing.

5. Muhammad Sabbir Rahman; Fadi Abdel Muniem Abdel Fattah; Bashir Hussain; Md Afnan Hossain (Accepted 2020),“An Integrative Model of Consumer-based Heritage Destination Brand Equity”, Tourism Review, Abstracted and Indexed: Social Sciences Citation Index (Clarivate Analytics), ABDC-B, Scopus, Journal Impact Factor 2.908 (Q1). Emerald Publishing.

6. Chong Chin Wei, Muhammad Sabbir Rahman (2020), “Executive Coaching Effectiveness: towards Sustainable Business Excellence”, Total Quality Management & Business Excellence (CTQM), 1-19, https://doi.org/10.1080/14783363.2020.1724507; Print ISSN: 1478-3363 Online ISSN: 1478-3371 (Taylor & Francis), Indexed by Scopus (Elsevier), Social Sciences Citation Index (Q1).

7. Muhammad Sabbir Rahman; Bashir Hussaina; Mehdi Hussaina; Hasliza Hassan (2020), "Consumer’s Online Restaurant’s Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role", Journal of International Food & Agribusiness Marketing, Print ISSN: 0897-4438 Online ISSN: 1528-6983; https://doi.org/10.1080/08974438.2020.1772165; Abstracted/indexed in Scopus; Thomson Reuters; ranked by ABDC- B; Publisher Taylor & Francis. 

8. Hasliza Hassan; Abu Bakar Sade; Muhammad Sabbir Rahman (Accepted 2020), “Shaping Entrepreneurial Intention among Youngsters in Malaysia”, Journal of Humanities and Applied Social Sciences, Published by Emerald Publishing on behalf of Cairo University, Egypt.

ABDC – (A) RANK

1. Mehdi Hussain, Abu Mollik, Raechel Johns, Muhmmad Sabbir Rahman (2019), "M-payment Adoption for Bottom of Pyramid Segment: An empirical investigation" International Journal of Bank Marketing, Vol. 37 No. 1, pp. 362-381, ISSN: 0265-2323 [( Index By Chartered Association of Business Schools-CABS, UK; Academic Journal Guide; Social Science Citation Index SSCI (Clarivate Analytics); Scopus, CiteScore 2017: 2.70, CiteScoreTracker 2018: 0.99 (Updated Monthly), Emerald, ABDC-A. (Based on Proposed List of ABDC 2019).

2. Muhammad Sabbir Rahman; Mahafuz Mannan; Md Afnan Hossain ; Mahmud Habib Zaman (2018), “Patient's Behavioral Intention: Public and Private Hospitals Context”, Marketing Intelligence and Planning, 36 No. 3, pp. 349-364, ISSN: 0263-4503; ISSN Online: 1758-8049; CiteScore 2016: 1.55; CiteScoreTracker 2017: 1.48(Updated Monthly) Index by Scopus; Telebase; The Marketing Report; Thomson Reuters Emerging Sources Citation Index; Zetoc (British Library). ABDC- A (Emerald). 

3. Muhammad Sabbir Rahman, Md. Afnan Hossain, Mahmud Habib Zaman, & Mahafz Mannan, M., (2019) “E-Service Quality and Trust on Customers’ Patronage Intention Testing the Moderating Role of Adoption of Advanced Technologies,” Journal of Global Information Management, IGI Global. Volume 28, Issue 1, Article 3.Scopus Index and ranked by Australian Business Deans Council (ABDC) – A rank (Scopus). Science Social Sciences Citation Index.

4. Muhammad Sabbir Rahman, Nusrate Aziz (2014), “Service quality and behavioral intentions in broadband services selection”, Marketing Intelligence and Planning, Vol. 32 Issue: 4, pp.455-474, ISSN: 0263-4503; ISSN Online: 1758-8049; CiteScore 2016: 55; CiteScoreTracker 2017: 1.48(Updated Monthly) Index by Scopus; Telebase; The Marketing Report; Thomson Reuters Emerging Sources Citation Index; Zetoc (British Library). ABDC- A (Scopus).

5.Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman, (2013), “Malaysian Hypermarket Retailing Development and Expansion”, International Journal of Retail & Distribution Management, Vol. 41 No. 8, pp. 584-595, ISSN: 0959­0552, (Emerald Publishers) (Indexed by Chartered Association of Business Schools (CABS, UK) Academic Journal Guide - 2*; Scopus), ABDC-A (Emerald) ( Based on Proposed List of ABDC 2019).

6.Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman, Hasliza Hassan (2018) “Customer’s Patronage Decision towards Health Insurance Products: Mediation and Multi-group Moderation Analysis”, Asia Pacific Journal of Marketing and Logistics, Vol. 30 Issue: 1, Vol. 30 Issue: 1, pp.62-83 (Indexed by ESCI, Scopus) (Emerald). ABDC-A

ABDC – (B) RANK

7. Muhammad Sabbir Rahman,Mahafuz Mannan, Md. Afnan Hossain and AAhad M. Osman Gani (2019), "Awareness of occupational hazard in learning organizations: Knowledge sharing behaviour and spirituality perspective", Global Knowledge, Memory and Communication (formerly known as Library Review) 68 No. 1/2, pp. 17-32, (ABDC Ranking: B, Scopus Index).

8.Muhammad Sabbir Rahman, Mahmud Habib Zaman, Afnan Hossain, Mahafuz Mannan, Hasliza Hassan (2019), “Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation” Journal of Islamic Marketing, (Indexed by Scopus, ABDC-B, Publisher Emerald).

9.Muhammad Sabbir Rahman, Mahafuz Mannan, Riasat Amir (2018), “The Rise of Mobile Internet: the Adoption Process at the Bottom of the Pyramid" Digital Policy, Regulation and Governance, ISSN: 2398-5038, Vol 20 No 6 582-599 [( Index by Association of Business Schools (ABS) Academic Journal Quality Guide, BFI (Denmark), Computing Research & Education (CORE) Journal Ranking (B), Scopus, Emerging Sources Citation Index (ESCI)], CiteScore 2017: 1.02; CiteScoreTracker 2018: 0.39 (Updated Monthly)-ABDC-B.

10.Muhammad Sabbir Rahman, Mahafuz Mannan (2018) “Consumer Online Purchase Behavior of Local Fashion Clothing Brands: Information Adoption, e-WOM, Online Brand Familiarity and Online Brand Experience” Journal of Fashion Marketing and Management: An International Journal; Vol. 22 Issue: 3, pp.404-419; ISSN: 1361-2026; (Indexed by ABI Inform; Scopus; Thomson Reuters Emerging Sources Citation Index; CiteScore 2016: 1.60; Cite Score Tracker 2017: 1.81), ABDC-B.

11.Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan, Chong Chin Wei (2018), “Tourist’s Preferences in Selection of Local Food: Perception and Behavior Embedded Model”, Tourism Review, Vol. 73 Issue: 1, pp.111-132, (Indexed by Scopus; Emerging Sources Citation Index),(Emerald). CiteScore 2016: 37; CiteScoreTracker 2017: 0.82(Updated Monthly), (Emerald) ABDC- B.

12.Muhammad Sabbir Rahman; Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman, Hasliza Hassan (2018), “Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self Efficacy, Motivation and Big Five personality traits Embedded Model”, International Journal of Educational Management, Vol. 32 Issue: 5, pp.761-782, (ISSN: 0951-354X) (CiteScore 2016: 99; Thomson Reuters Emerging Sources Citation Index, Scopus, A+ Education, Australian Education Index) (Emerald) ABDC-B.

13.Muhammad Sabbir Rahman, Hasliza Hassan, Ahad Osman-Gani, Fadi Abdel Muniem Abdel Fattah, MD. Aftab Anwar (2017), “Edu-Tourist’s Perceived Service Quality And Perception – The Mediating Role Of Satisfaction from Foreign Students’ Perspectives”, Tourism Review, Vol.72, Issue.2 pp.156-170 (Scopus, ESCI), ABDC- B; (Emerald).

14. Julius Tanantaputra, Chong Chin Wei, Muhammad Sabbir Rahman (2017), “Influence of Individual Factors on Concern for Information Privacy (CFIP), a Perspective from Malaysian Higher Educational Students”, Library Review, ISSN: 0024-2535, Vol:66, iss:4/5, pp.182-200 (ABDC: B ranking, Scopus).

15.Muhammad Sabbir Rahman; Nuraihan Mat Daud; Hasliza Hassan; Aahad M Osmangani (2016), “Effects of Workplace Spirituality and Trust Mediated by Perceived Risk towards Knowledge Sharing Behaviour”, VINE Journal of Information and Knowledge Management Systems, Vol. 46 Issue: 4, pp.450-468, (Emerging Sources Citation Index, Scopus, Australian Business Deans Council –ABDC-B, Excellence in Research for Australia-ERA).

16. Muhammad Sabbir Rahman, Aahad M Osmangani, Murali Raman (2016), “Destination Selection for Education tourism: Service Quality, Destination Image and Perceived Spirituality Embedded Model” Journal of Islamic Marketing, Vol. 8 Issue: 3, pp.373-392, (Indexed by Scopus, ABDC- B, Publisher Emerald).

17.Muhammad Sabbir RahmanAahad M Osmangani Nuraihan Mat Daud Fadi Abdel Muniem AbdelFattah , (2016) “Knowledge sharing behaviors among non academic staff of higher learning institutions: Attitude, subjective norms and behavioral intention embedded model”, Library Review, Vol. 65 Iss: 1/2, pp.65 – 83 (Scopus, ERA, ABDC- Journal Quality List: B ranking).

18. Muhammad Sabbir Rahman, Bashir Hussain (2014), “A comparative Study of Knowledge Sharing Pattern among the undergraduate and postgraduate students of private universities in Bangladesh”, Library Review, Vol. 63 Issue: 8/9, pp.653-669, ISSN: 0024-2535 (ABDC –B; Scopus).

19.Muhammad Sabbir Rahman, Bashir Hussain (2014),"The Impact Of Trust, Motivation And Rewards On Knowledge Sharing Attitudes Among The Secondary And Higher Secondary Level Students’: Evidence From Bangladesh", Library Review, Vol. 63 Iss 8/9 pp. Emerald (Scopus, ABDC-B)

INDEX BY SCOPUS/ ESCI/ ISI

20. Hasliza Hassan , Abu Bakar Sade, Muhammad Sabbir Rahman (2019), “Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes”, International Journal of Human Rights in Healthcare, Vol. 12 No. 3, pp. 225-239. https://doi.org/10.1108/IJHRH-06-2018-0041 

21.Hasliza Hassan, Muhammad Sabbir Rahman, & Abu Bakar Sade (2019). Guest-Centric Technology Innovations at Slimming Centres. International Journal of Behavioural and Healthcare Research. Vol.6 No.3/4, pp.200 – 213, ISSN online: 1755-3547, ISSN print: 1755-3539 [(Index by Cabell's Directory of Publishing Opportunities; Excellence in Research for Australia (ERA), Scopus] Published by Inderscience Enterprises Ltd.

22.Mahafuz MannanMohammad Mahboob Rahman, (2018) “The intention to quit smoking: The impact of susceptibility, self-efficacy, social norms and emotional intelligence embedded model”, Health Education, Vol. 118 Issue: 1, pp.96-110, (Thomson Reuters Emerging Sources Citation Index, Scopus) (CiteScore 2016: 22; CiteScoreTracker 2017: 0.57(Updated Monthly) (Emerald Publisher).

23.Muhammad Sabbir Rahman, Nuraihan Mat Daud, Murali Raman (2018), “Knowledge sharing behaviour among non-academic staff in higher learning institutes: The role of trust and perceived risk”, Knowledge Management & E-Learning, 10(1), 153–169, Index by (Scopus and ESCI):(CiteScore: 0.70, Ranking: 443/933 Education Q2, SJR: 0.302), published by Faculty of EducationThe University of Hong Kong.

24. Aftab Anwar; AAhad M Osmangani ; Muhammad Sabbir Rahman (Accepted 2018), “Effects of Spiritual Intelligence from Islamic Perspective on Emotional Intelligence”, Journal of Islamic Accounting and Business Research, ISSN: 1759-0817; CiteScore2016: 76; CiteScoreTracker 2017: 0.67(Updated Monthly) (Index by SCOPUS; The Association of Business Schools’ -ABS).

25. Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman, (2018) "Obesity and overweight issues could undermine Malaysia’s competitiveness", International Journal of Human Rights in Healthcare, Vol. 11 Issue: 3, pp.204-213 [(Index by Emerging Sources Citation Index (ESCI), Scopus], CiteScore 2017: 0.48, CiteScoreTracker 2018: 0.14 (Updated Monthly).

26. Hasliza Hassan, Muhammad Sabbir Rahman, & Abu Bakar Sade (2018). Influence of Demographics on Hypermarket Brand Extension Products. Advanced Science Letters, 24(7), 4954-4957 (Index by Scopus).

27. Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (accepted 2018), “Why do Hypermarkets Extend their Brands to a Growing Number of Products?”, International Journal of Business Excellence, ISSN online: 1756-0055; ISSN print: 1756-0047, Index by Scopus (Elsevier), (Publisher Inderscience). https://doi.org/10.1504/IJBEX.2019.097956.

28. Muhammad Sabbir Rahman, Nuraihan Mat Daud, Hasliza Hassan (2017), “Generation “X” and “Y” knowledge Sharing Behaviour: The Influence of Motivation and Intention on Non-Academic Staffs of Higher Learning Institutions”, Journal of Applied Research in Higher Education, Vol. 9 Issue: 2, pp.325-342 (Thomson Reuters' Emerging Sources Citation Index, Scopus- Emerald.

29.Sheela Sundarasen, Muhammad Sabbir Rahman (2017), “Attitude Towards Money: Mediation to Money Management”, Academy of Accounting and Financial Studies Journal, Volume 21, Number 1, pp. 1-17 (Indexed by Scopus, SCIMAGO).

30. Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (Accepted 2017 and in Press), “Examining the Service Value Chain of Hypermarket Retail Brand Value in Malaysia", International Journal of Services and Operations Management (ISSN online: 1744-2389; ISSN print: 1744-2370) Scopus (Elsevier); (Publisher Inderscience).

31.Md. Aftab Anwar, AAhad Osman-Gani, Rodrigue Fontaine, Muhammad Sabbir Rahman (2017), “Assessing Organizational Citizenship Behaviour Through Constructing Emotional Intelligence” Asia-Pacific Journal of Business Administration, Vol:9, Iss:2, pp.105-117 (Scopus).

32.Hasliza Hassan, Junainah MahdeeKey, Muhammad Sabbir Rahman, Abu Bakar Sade (2017), “Key Success factors and challenges in harnessing the power of women entrepreneurs”, World Review of Entrepreneurship, Management and Sust. Development, Vol.13, No.4, pp.450-467 (Indexed by Scopus-Q3, Publisher Inderscience).

33.Hasliza Hassan, Abu Bakar Sade and  Muhammad Sabbir Rahman (2016), Obesity and the Role of Malaysian Slimming Centre Health Technologies, Information, Vol. 19, No. 7, pp2637-2642. Scopus (Q2) [ISSN: 1343-4500] [International Information Institute].

34.Hasliza Hassan, Siow-Kian Tan, Muhammad Sabbir Rahman and Abu Bakar Sade (2017) ‘Preservation of Malaysian handicraft to support tourism development’, Int. J. Entrepreneurship and Small Business, Vol. 32, No. 3, pp.402–417 ( Scopus).

35. Fadi Abdelmuniem Abdelfattah, Muhammad Sabbir Rahman, Mohamad Osman (2016), “Assessing the Antecedents of Customer Loyalty on Healthcare Insurance Products: Service Quality; Perceived Value Embedded Model”, Journal of Industrial Engineering and Management, 8(5): 1639-1660 – Online ISSN: 2013-0953 – Print ISSN: 2013-8423; Index by SCOPUS. http://dx.doi.org/10.3926/jiem.1494.

36.Muhammad Sabbir Rahman, AAhad Osman-Gani, Hasliza Hassan, Md. Aftab Anwar, Fadi Abdel Muniem AbdelFattah (2016), “Consumption Values, Destination Cues And Nostalgia on the Attitude in Selection of Destination for Education Tourism: The Mediating Role of Destination Image”,  International Journal of Tourism Cities, Vol.2 Issue.3 pp. 257-272.

37. Muhammad Sabbir Rahman, Osman-Gani., Mohammad Abdul Momen, and Nazrul Islam, (2015), “Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model”, Management & Marketing. Challenges for the Knowledge Society, Vol. 10, No. 4, pp. 284-303, DOI: 10.1515/mmcks-2015-0019. (Scopus).

38.Hasliza Hassan, Muhammad Sabbir Rahman, and Abu Bakar Sade (2015), “Service Utopia: Impact of Hypermarket Service Extensions on Corporate Brand Value Based on Consumer Experience and Brand Personality”, Advance  Science  Letter, 21 (6), 1314-1316 (Scopus).

39.Muhammad Sabbir Rahman, Aahad M. Osmangani, Nuraihan Mat Daud, Hasliza Hassan (2015), “Trust and Work Place Spirituality on Knowledge Sharing Behaviour: Perspective from Non-academic Staff of Higher Learning Institutions, The Learning Organization, Vol. 22 (6), pp.317-332, (ABDC, Scopus).

40.Muhammad Sabbir Rahman , Aahad M Osmangani (2015), “Patient satisfaction constructs”, International Journal of Health Care Quality Assurance, Vol.28 (8),  pp.841-854,  (Emerald, Index by Scopus, Association of Business Schools (ABS)).

41.Muhammad Sabbir Rahman, Nazrul Islam (2015), “Value congruence and consumer’s satisfaction towards online banking – the mediation role of affective commitment”, Management & Marketing. Challenges for the Knowledge Society, Vol. 9, No. 3, pp. 347-358 (Scopus).

42.Muhammad Sabbir Rahman, Madi Bin Abdullah (2015), “How Does Experience Impact the Domestic Tourists; Satisfaction? Testing The mediating Role of Service Quality”, Indian Journal of Marketing, Volume 44, Issue 12, PP 19-32(Scopus).

43.Muhammad Sabbir Rahman, Bashir Hussain (2014), “Exploring Residents Satisfaction On Facilities Provide By The Private Apartment Companies”,  Asia Pacific Management Review (APMR), Vol. 20, No3, pp.130-140 (Elsevier, Scopus).

44.Muhammad Sabbir Rahman, Bashir Hussain (2014), “Perceptual Differences Of Older Customers’ To Purchase From Online: Malaysian Perspective”, International Journal of Business and Society (IJBS). Vol. 15, No 1, ISSN: 1511 6670, Index by Scopus, Cabell’s Directories, Ebsco, SJR, Impact Factor-0.04.

45.M.Nusrate Aziz, Muhammad Sabbir Rahman, Wan Fadzilah Wan Yusoff, Saiful Aziz Tareq (2013), “Determines of Sectoral R&D Investment in the UK: A Dymanic Panel Approach”, Review of European Studies; Vol. 5, No. 4; pp.135-144, ISSN 1918-7173 E-ISSN 1918-7181, (Scopus).

46. Azman Ismail, Ahmad Azan Ridzuan, Nur Ilyani Ranlan Rose, Muhammad Madi Bin Abdullah, Muhammad Sabbir Rahman, Sebastian K. Francis (2013), “ Examining the relationship between service quality and customer satisfaction in military peacekeeping missions”, Journal of Industrial Engineering and Management, 6(2): 447-xx – Online ISSN: 2013-0953 – Print ISSN: 2013-8423; (Scopus).

47.Muhammad Sabbir Rahman (2012), “Young Consumer’s Perception on Foreign Made Fast Moving Consumer Goods: The Role of Religiosity, Spirituality and Animosity,” Vol. 5 No. 2, pp.103-118, International Journal of Business and Management Science (Scopus).

48.Muhammad Sabbir Rahman (2012), “Exploring Tourists’ Perception: The Case of Bangladesh,” TOURISMOS an International Multidisciplinary Refereed Journal of Tourism, Vol.7, No.1,pp. 81-98;  eISSN: - 1792-6521, pISSN: 1790-8418 (Scopus).

49.Muhammad Sabbir Rahman (2012), “Dynamics of Consumer’s Perception, Demographic Characteristics and Consumer’s Behavior towards selection of a Restaurant: An Exploratory Study on Dhaka City Consumers’. Business Strategy Series, VOL. 13 NO. 2 2012, pp. 75-88, ISSN- 1751-5637, (Emerald Group Publishing Limited) (Scopus).

50.Muhammad Sabbir Rahman, Bashir Hussain, Ahasanul Haque, (2011) "Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh”, Business Strategy Series, Vol. 12 Iss: 3, pp.146 – 155. (Emerald Group Publishing Limited) (Scopus).

51.Zainurin Bin Dahari, Muhammad Sabbir Rahman, Ferdous Azam (2010), “Customer Satisfaction towards Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia” Indian Journal of Marketing; Volume 41(5), May 2011, ISSN 0973-8703; Cabell's, EconLit.   www.indianjournalofmarketing.com  (Scopus)

OTHER INTERNATIONAL JOURNAL PUBLICATION

52.Md. Afnan Hossain, Mahmud Habib Zaman,  Muhammad Sabbir Rahman (2018), “Exploring critical factors for measuring Brand Health: perspectives from NBFI customers”, International Journal of Business & Management Toronto (IJBMT), ISSN 2292-874X,  Vol.5 Issue. 1.

53.Muhammad Sabbir Rahman; Md Afnan Hossain, Mahmud Habib Zaman, Mahafuz Mannan, (2018), “Awareness on Climate Change: Perceived Physical and Psychological Impact among the Young Generation- Least Developing Country’s Perspective” Interdisciplinary Environmental Review, Vol.19 No.1, pp.91 – 101, (ISSN online: 2042-6992; ISSN print: 1521-0227). (Excellence in Research for Australia –ERA; ABDC) (Publisher Inderscience).

54. Mahmud Habib Zaman, Zarjina Tarana Khalil, Muhammad Sabbir Rahman , Sheikh Morshed Jahan (2017), “Constructing perceived intention to use smart phones at Bottom of the Pyramid (BOP) market” North South Business Review, 8(1), 1-16.

55.Md Afnan Hossain, Mahmud Habib ZamanMohammed Abdul Mumin Evan and Muhammad Sabbir Rahman (2017), “Assessing Service Experience in Customer’s Care Centre”, North South Business Review, Vol.3 pp.87-102. 

56.Hasliza Hassan , Abu Bakar Sade and Muhammad Sabbir Rahman (2017), “Innovative Technologies Preference for Slimming Treatment”, International Journal of Business and Management 1 (2): 01-06, e-ISSN 2590-3721 © RMP Publications, 2017 DOI: 10.26666/rmp.ijbm.2017.2.1

57.Muhammad Sabbir Rahman, Hasliza Hassan, Nazrul Islam, Mahmud Habib Zaman (2016), " Constructing Tacit Knowledge Sharing Behaviour among the Non -academic Member of Institutions Higher Learning", North South Business Review, Vo. 7, No.1. pp. 25-38.

58.Muhammad Sabbir Rahman, Mehdi Hussain, Md. Aftab Anwar, Bashir Hussain (2016), “Structuring Tourists’ Intention on Local Food Purchase: Testing Mediating Effect of Satisfaction”, North South Business Review (NSBR), ISSN 1991-4938.

59.Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (2016),“Contemporary Healthcare Experience in Malaysian Hospitals”, Journal of Applied Business and Economics”,  Vol. 17(4), pp. 89-94 (Index by ERA).

60.Muhammad Sabbir Rahman, Md. Aftab Anwar, Sharmina Afrin (2016), “Assessing the Scale of Trust from Knowledge Sharing Perspective: CFA Approach”, The Business Review, Vol.4, No.1&2, pp 9-21 (ISSN 1996-3637).

61.Sheela Devi D. Sundarasen, Muhammad Sabbir Rahman, Noor Shahaliza Othman, Jennifer Danaraj (2016), “Impact of Financial Literacy, Financial Socialization Agents, and Parental Norms on Money Management”, Journal of Business Studies Quarterly 2016, Volume 8, Number 1, pp.140-156.

62.Hasliza Hassan, Junainah Mahdee, Abu Bakar Sade, Muhammad Sabbir Rahman (2015), “Hypermarket Retailing Expansion As A Hub Of Socio-Economic Development In Malaysia”, The Journal of Business in Developing Nations, Vol.14. pp.34-49 (ERA).

63.Charraz Othman, Muhammad Sabbir Rahman (2014). “Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food”, Modern Applied Science; Vol. 8, No. 3; 2014, ISSN 1913-1844 E-ISSN 1913-1852, Published by Canadian Center of Science and Education.

64.Muhammad Sabbir Rahman, Osman Bin Mohamad & Zainal bin Abu Zarim (2014). “Climate Change: A Review of Its Health Impact and Percieved Awareness by the Young Citizens”, Global Journal of Health Science; Vol. 6, No. 4; 2014,ISSN 1916-9736 E-ISSN 1916-9744, Published by Canadian Centerof Science and Education.

65.Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (2014), “Hypermarket Corporate Brand Extension Personality”, Journal of Applied Business and Economics (ISSN# 1499-691X); 16(5), pp.109-120 (ERA).

66.Sheela Devi D. Sundarasen,Muhammad Sabbir Rahman,NakiranRajangam, Rathakrishnan Sellappan (Accepted 2014), “Cradle to Grave’ Financial Literacy Programs and Money Management, International Journal of Economics and Finance, Vol. 6, No. 6, June 2014 issue (ERA).

67.Sheela Sundarasen, Muhammad Sabbir Rahman, Usha Rajagopalan (Accepted 2014), “A Conceptual Framework for Wealth Maximization: Literacy and Planning Embedded Model”, International Business Research, Vol. 7, No. 6, June 2014 (ERA).

68.Hasliza Hassan, Abu Bakar Sade and Muhammad Sabbir Rahman (2013), “Self Service Technology For Hypermarket Chekout Stations”, Asian Social Science 10(1): 61-66; p ISSN:  1911-2017(Print) ISSN: 1911-202 (Online).

69.Samin Rezvani, Muhammad Sabbir Rahman, Goodarz Javadian Dehkordi and Mehrdad Salehi (2013), “Consumers' Perceptual Differences in Buying Cosmetic Products: Malaysian Perspective”,  World Applied Sciences Journal 26 (6): 808-816, 2013, ISSN 1818-4952 © IDOSI Publications, 2013, DOI: 10.5829/idosi.wasj.2013.26.06.12049.

70.Abdul Highe Khan, Ahasanul Haque, Muhammad Sabbir Rahman (2013), “What Makes Tourists Satisfied? An Empirical Study on Malaysian Islamic Tourist Destination”, Middle-East Journal of Scientific Research 14 (12): 1631-1637, ISSN 1990-9233.

71.Hasliza Hassan and Muhammad Sabbir Rahman (2013). Perceptions on Corporate Brand Extensions Quality in Hypermarket Retailing, The Social Sciences, Vol.8, pp.256-259 [ISSN: 1818-5800 (print), ISSN: 1993-6125 (online)].

72.Muhammad Sabbir Rahman; Abdul Highe Khan; Hasan Moudud  (2013),“Firm’s Commitment And Brand Image And Their Impact On Experience Marketing: Developing Country’s Perspective” Journal of Applied Business Research; 29(3): 871-876; ISSN 0892-7626 (print), ISSN 2157-8834 (online); The Clute Institute; 6901 South Pierce Street; Suite 239 Littleton Colorado 80128 USA. email: Staff@CluteInstitute.com.

73.Firas Halawani, Muhammad Madi Bin Abdullah, Muhammad Sabbir Rahman, Yahya halawani (2013), “A Proposed Framework for E-Commerce Usage and Competitive Advantage on Small and Medium Tourism Enterprises (SMTES) in Lebanon”,  Journal of Social and Development Sciences, Vol. 4, No. 6, pp. 258-267, June 2013 (ISSN 2221-1152).

74.M.Nusrate Aziz, Muhammad Sabbir Rahman, Somnath Sen (2013). “ Exchange Rate Pass-Through to Import, Export and Domestic Prices: Developing Country Perspective”, Journal Of Applied Business and Economics 15(3), PP-128 (ERA).

75.Goodarz Javadian Dehkordi, Muhammad Sabbir Rahman,  Samin Rezvani, Mahzad Bandenezhad (2013), “Investigating Young Consumers' Perception On E-commerce: Malaysian Perspective”, Journal of Basic and Applied Scientific Research (JBASR), Vol. 3, No. 9, in September, 2013.

76.Muhammad Sabbir Rahman, Md. Nusrate Aziz, Murali Raman, Md. Mahmudul Haque,  Abdul Highe Khan (2013), “Broadband Services Selection Criteria of Young Users: Exploratory and Confirmatory Factor Analytic Approach”, International Journal of Business and Social Science, Vol. 4 No. 5; May 2013, pp.204-215; ISSN 2219-1933 (Print), 2219-6021 (Online); Index by: Excellence in Research for Australia (ERA).

77.Muhammad Sabbir Rahman, Saim Kayadibi, Md. Mahmudul Haque, Abdul Highe Khan (2013), “Assessing Advertisement Impact On Consumers’ Attitude: Young Consumers’ Perspective”, Journal of Basic and Applied Scientific Research (JBASR), Vol. 3, No. 7, pp.148-153, , p ISSN:  2090-4304 (Print) ISSN: 2090-424x (Online). Text Road Publication.

78.Hasliza Hassan and Muhammad Sabbir Rahman (2013), “The Value of National Brand and Local Brand”, Journal of Basic and applied Scientific Research, 3(3): 784-786; p ISSN:  2090-4304 (Print) ISSN: 2090-424x (Online), pp.784-786. Text Road Publication.

79.Muhammad Sabbir RahmanMahmudul Haque, Abdul Highe KhanMasum Murtaza, (2013), “Ethics in Business: Practices by the Street Hawkers ”, Journal of Management Research, Vol.5, No.1, pp. 80-91, ISSN 1941-899X, (Index by EBSCO).

80.Hasliza Hassan and Muhammad Sabbir Rahman (2012), “Personality Expression Through Hypermarket Brand Extension Products”, Asian Journal of Marketing, Online Issue (link http://scialert.net/onlinefirst.php?issn=1819-1924),Vol.6(2), pp. 27-34,  pISSN: 1819-1924 (Index by ASCI-Database , Google Scholar) (ERA).

81. Muhammad Sabbir Rahman, Md. Nasiruzzaman and Abdul Highe Khan (2012), “Examining the Relationship of Interpersonal Relationship and Firm’s Commitment Towards Experience Marketing”, Australian Journal of Basic and Applied Sciences, 6(9): 724-731, ISSN 1991-8178.

82.Hasliza Hassan and Muhammad Sabbir Rahman (2012), “Consumer Preference on Hypermarket Brand Extension Product”, Australian Journal of Basic and Applied Sciences, 6(9): 178-182, ISSN 1991-8178.

83.Muhammad Sabbir RahmanAbdul Highe KhanMasum Murtaza Mahmudul Haque and Bashir Hussain (2012), “Experience as a Marketing Tools: A Distinct Thinking under Developing Country’s Consumers’ Perspective”, Journal of Applied Sciences, Vol. 12, No.22, pp. 2295-2303,eISSN: 1812-5662, pISSN: 1812-5654.

84.Muhammad Sabbir Rahman, Abdul Highe Khan and Md. Mahmudul Haque (2012). Conceptual Study On The Relationship Between Service Quality Towards Customer Satisfaction: SERVQUAL and Gronroos’s Service Quality Model Perspective, Asian Social Science; Vol. 8, No. 13, pp. 201-210, November. 2012, ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online) (ERA).

85. Navid Behravan, Muhammad Sabbir Rahman (2012), “Customer Relationship Management Constructs under Social Networks towards Customers' Retention” Australian Journal of Basic and Applied Sciences, Vol. 6, Issue. 7, pp. 271-282, Australian Journal of Basic and Applied Sciences (ERA).

86.Samin Rezvani, Goodraz Javadian Dehkorbi, Muhammad Sabbir Rahman, Firoozeh Fouladivanda, Mahsa Habibi & Sanaz Eghtebasi (2012). Conceptual study on the country of origin effect on consumer purchase intention, Asian Social Science; Vol. 8, No. 12, pp. 205-215; ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online) (ERA).

87.Hasliza Hassan and Muhammad Sabbir Rahman (2012). Extended Shopping Experiences in Hypermarket, Asian Social Science; Vol. 8, No. 11, pp. 138-144, ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online) (ERA-3).

88.Muhammad Sabbir Rahman, Md. Mahmudul Haque, Bashir Hussain (2012), “Brand Image and Its Impact on Consumer’s Perception: Structural Equation Modeling Approach on Young Consumer’s in Bangladesh” Journal of Applied Science, Vol. 12(8), pp.768-774,  eISSN:- 1812-5662, pISSN: 1812-5654 (ERA).

89.Ahasanul Haque, Muhammad Sabbir Rahman and Ismail Sayyed Ahmed (2011), “Factors Influencing Purchase of Foreign Goods by Malay Muslim Consumers: A Structural Equation Modelling Approach on Religiosity and Ethnocentrism perspectives”, The Social Sciences. Vol.6; Issue (6); pp. 420-428, ISSN : 1818-5800 (Print); ISSN : 1993-6125 (Online).

90. Muhammad Sabbir Rahman, Masum Murtaza, Abdul Highe Khan, Md. Mahmudul Haque (2012), “Exploring Relationship between Corporate Image and Consumer’s Perception On Beverage Products: Young Consumers’ In Malaysia”, International Journal Of Management Research And Review, Vol. 2. Issue. 10, Article No-1, Pp.1678-1686, ISSN: 2249-7196 (Index in:  CABELL-USA; Ebsco).

91.Nasreen KhanSharifah Latifah Syed Abdul Kadir and Muhammad Sabbir Rahman (2012), “An Empirical Research on Conceptualization of Relational Value” Trends in Applied Sciences Research, ISSN: 1819-3579, Vol.7 (10)  PP-829-844.

92.Saeed Gholami, Muhammad Sabbir Rahman (2012),“Linking brand image and brand trust with consumer commitment: Evidence from Oil contractors companies in Iran” Wulfenia' Journal , Vol. 19, Issue. 10; October 2012; ISSN 1561-882X.

93.Goodraz Javadian Dehkorbi, Samin Rezvani, Muhammad Sabbir Rahman (2012). A conceptual study on E-marketing and its operation on firm's promotion and understanding customer's response, International Journal of Business and Management; Vol. 7, No. 19; 2012, pp. 114-124ISSN 1833-3850, E-ISSN 1833-8119 (ERA).

94.Muhammad Sabbir Rahman, Md. Mahmudul Haque and Abdul Highe Khan (2012). A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective, International Journal of Business and Management; Vol. 7, No. 18; 2012, pp. 115-129; ISSN 1833-3850   E-ISSN 1833-8119 (ERA).

95.Ahasanul Haque, Muhammad Sabbir Rahman, Farzana Yasmin (2012). Exploring the Relationship between Religiosity, Ethnocentrism and Corporate Image: Young Muslim Consumers Perspective, Journal of Business and Policy Research, Vol. 7. No. 1.Pp-60-71. (ERA).

96.Hasliza Hassan and Muhammad Sabbir Rahman (2012) “The Impact of Hypermarket Corporate Brand Extensions on Brand Personality: A Conceptual Analysis of Malaysian Market”, International Journal of Business and Management; Vol. 7, No. 12, pp. 138-146, ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online); Indexed in EBSCOhost (ERA).

97.Muhammad Sabbir Rahman, Mehdi Hussain; Bashir Hussain (2012), “Assessing the relationship between Diversified Workforce and Reward on Employees Performance in the organization: An exploratory study of private organization in Bangladesh”. The International Journal of Employment Studies, Vol.19; No.2; pp-83-111; (ERA).

98.Saeed Gholami; Muhammad Sabbir Rahman  (2012), “Crm: A Conceptual Framework Of Enablers And Perspectives” Business and Management Research, Vol. 1, No. 1; pp.96-105,  March 2012; ISSN 1927-6001 E-ISSN 1927-601X;  Indexed in ProQuest  (ERA).

99.Muhammad Sabbir Rahman (2012), “An Exploratory Study on Female Employees Perception toward Work Environment: Structural Equation Modelling (Sem) Approach” International Journal Of Business Studies; Issn: 1320-7156; Vol.20, No.1, pp.69-90. (Published By International Journal Of Business Studies Faculty of Business And Law, Edith Cowan University 270 Joondalup Drive, Joondalup, Western Australia 6027. (ERA).

100.Muhammad Sabbir Rahman (2012), “Service Quality, Corporate Image and Customers Satisfaction on Customer’s Perception: An Exploratory Study on Telecom Customers in Bangladesh” Business Intelligence Journal; Vol: 5; No: 1; pp.56-63. ISSN: 1918-2325; ISBN: 978-1-4251-8179-6; (ERA).

101.Ahasanul Haque, Muhammad Sabbir Rahman, Ismail Sayyed Ahmed, Farzana Yasmin and Almas Asri (2011) “Assessing the impact of Advertisement towards Malay Consumers: an Empirical Study of Fast Food Restaurants in Malaysia” Business Management Dynamics, Vol.1, No.2, August 2011, pp.39-53; ISSN: 2047-7031, Available online: www.bmdynamics.com; Indexed in Proquest, CABELL-USA.

102.Muhammad Sabbir Rahman, Mahmudul Haque , Mohammad Bariul Karim Khan (2011) “The Influence of Privacy, Trust towards Online Social Network: An Exploratory Study on Bangladeshi Customers Perception” European Journal of Economics, Finance and Administrative Science, Issue (35), pp.126-134,   ISSN 1450-2275.

103.Ahasanul Haque, Muhammad Sabbir Rahman, Mahmudul Haque (2011), “Religiosity, Ethnocentrism and Corporate Image towards the Perception of Young Muslim Consumers: Structural Equation Modeling Approach”, European Journal of Social Sciences, Volume 23, Number 1, ISSN: 1450-2267.

104.Muhammad Sabbir Rahman, Ahasanul Haque, (2011), “An Exploratory Study on the Effect of Morality, Encouragement of Good Deeds and Truthfulness Appeal Towards Advertising Practices by the Restaurants in Dhaka City”, International journal of Contemporary Sciences, Business Studies, Vol.2 (6), pp.6 – 17.

105.Muhammad Sabbir Rahman, Ahasanul Haque, (2011), “An Exploratory Study on Malaysian Consumer’s Purchase Intention: Brand, Quality and Price Perspective”, Indian Journal of Commerce & Management Studies, Vol.2 No.5; pp: 1-11, ISSN: 2249-0310;EISSN: 2229-5674 (Indexed in Cabell Publishing, USA; Deaken University Australia.

106.Ahasanul Haque, Arun Kumar Tarofder, Muhammad Sabbir Rahman (2011), “Exploring Critical Factors Choice of Piracy Products: Empirical Investigation on Malaysian Customers”, European Journal of Economics, Finance and Administrative Science, Issue (30), pp.84-94,   ISSN 1450-2275.

107.Muhammad Sabbir Rahman, Ahasanul Haque, Mahbubur Rahman (2011), “Factors determinants purchasing behavior of piracy products: a structural equation modeling approach on Bangladeshi consumers’”  Journal of Management Research, Vol.11 (1), pp.48-58, Print ISSN: 0972-5814; Online ISSN: 0974-455X.

108.Muhammad Sabbir Rahman, Md. Aftab Anwar, Ferdous Azam S. M., Fadi Abdelmuniem Abdelfattah (2015), “A Conceptual Study on Supply Chain Management in Creating Customer Value”, The Journal of Social Sciences Research, ISSN: 2411-9458, Vol. 1, No. 3, pp: 32-36.

109.Mohammad Hafeez Bin Mohamad Jowsey; Chong Chin Wei; Muhammad Sabbir Rahman (2015),“Determinants of Nostalgia Sensitivity in Nostalgic Driven Advertising”, International Journal of Academic Research in Psychology, Vol. 2, No. 1, pp.556-580, ISSN 2312-1882.

110.Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade (2015), “Shopping Day And Time Preferences Of Malaysian  Hypermarket Consumers”, Australian Journal of Business and Economic Studies, Vol. 1 No. 1 (March 2015), pp.61-68.

111.Muhammad Sabbir Rahman (2014), “Exploring the Relationship between Residents’ Perceived Service Quality and Satisfaction on their Current Living Place”, International Journal of Research in Business Studies and Management, Volume 1, Issue 1, November 2014, PP 47-51( Index By Google Scholar); http://www.ijrbsm.org/v1-i1.php.

112.MD. Ashraful Azam Khan, Muhammad Sabbir Rahman (2014), “Factors Influencing The Implementation of Customer Relationship Management CRM Strategy In The Hotel Industry: Consumers’ Perspective”, Research Journal of Commerce & Behavioral Science-RJCBS, Vol.4. No.12, Impact Factor of RJCBS (ISSN 2251-1547) for Year 2012 = 3.139 http://www.theinternationaljournal.org/ojs/index1.htm.

113.Muhammad Sabbir Rahman, Fadi AbdelMuniem AbdelFattah, Nuraihan Mat Daud and Osman Mohamad (2014), “The Influence of Language of Advertising on Customer Patronage Intention: Testing Moderation Effects of Race”, Middle-East Journal of Scientific Research 20 (Special Issue: Language for Communication and Learning): 67-74, 2014, ISSN 1990-9233.

114.MD. Ashraful Azam Khan,  Muhammad Sabbir Rahman (2014), Exploring the Degree of Influence of Different Advertisement Role in Enhancing brand image For Higher Learning Institutions”, Research journal of Social Science and Management, Vol.4. No.5, PP.57-62, ISSN: 2251-1571. http://www.theinternationaljournal.org/ojs/index1.htm.

115.Muhammad Sabbir Rahman; Fadi AbdelMuniem AbdelFattah; Osman Bin Mohamad (2014), “ Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: In -Depth Interview Approach”, International Journal of Academic Research in Business and Social Sciences, July 2014, vol. 4, No. 7, ISSN: 2222-6990, 526-544, hrmars.com.

116.Muhammad Sabbir Rahman, Zainal Abu Zarim  (2014), “Service Quality and Student’s Satisfaction Towards Purchasing Online Education Resources”, Journal of Marketing  Management, ISSN:233-6080 (Print); 233-6099 (online), http://aripd.org/browse/alljournalshttp://aripd.org/journal/index/jmm/current-jmm.

117.Muhammad Sabbir Rahman; Bashir Hussain; (2013) Key Determinants Of Creating Knowledge Sharing Environment On Higher Secondary Level Students’: Empirical Evidence From Bangladeshi Students’, Journal of Knowledge Management Practice Vol. 14 No. 4 2013.

118.Muhammad Sabbir Rahman, Bashir Hussain, Mehedi Hussain, Abdul Highe Khan (2013), “Consumers’ Judgments on Purchasing Foreign Made Products: Multiple Regression Analysis”, International Center for Business Research, Volume 2 – Apr 2013; 137-141, http://icbr.net/, Index by Cabell’s Directories (USA).

119.Muhammad Sabbir Rahman, Abdul Highe Khan and Nazrul Islam (2013), “An Empirical Study On Revealing The Factors Influencing Online Shopping Intention Among Malaysian Consumers’” Journal of Human and Social Science Research, Vol. 1, No. 1 (2013), 9-18, http://www.oricpub.com/hssr-journal, Index by Cabell’s Directories.

120.Hasliza Hassan and Muhammad Sabbir Rahman (2013), “Local Brand through Hypermarket Channel”, Management, 3(2): pp.89-92, p-ISSN: 2162-9374    e-ISSN: 2162-8416. (Index by Google Scholar). Scientific & Academic Publishing Co.Address: 1200 Rosemead Blvd, STE D #105, Rosemead, CA, 91731, USA.

121.Mehdi Hussain, Bashir Hussain, Muhammad Sabbir Rahman, Zarjina Tarana Khalil (2012). Perception of Business Students toward the Study of Social Business, Journal of Business and Economics, Vol. 3, No. 3, pp. 157-163, March. 2012, ISSN 2155-7950, USA, Academic Star Publishing Company, 2012, http://www.academicstar.us 

122.Hasliza Hassan, Muhammad Sabbir Rahman (2012), “Corporate Brand Extensions as an Innovation for Hypermarket Brand Momentum” International Journal on Social Science Economics and Art, Vol.2 (1); pp. 26-30. ISSN: 2088-5342.

123.Ahasanul Haque, Muhammad Sabbir Rahman, Bashir Hussain (2011), “Critical factors influencing advertising practices by Islamic banks:  a study on Bangladeshi consumers”. Commerce And Management Explorer: A Quaterly International Journal of Social Science Research,  1, No.1, pp.37-44, ISSN 2230-9187 (NAAC reaccredited with B++ Grade, www.catholicatecollege.co.in).

124.Muhammad Sabbir Rahman, Ahasanul Haque, Ismail Sayeed Ahmed (2011), “Choice Criteria for Mobile Telecom Operator: Empirical Investigation among Malaysian Customers’”, International Management Review (IMR) Journal, Vol7, No 1. Pp.50-57, ISSN 1551-6849, The International Management Review is included ABI/Global database and ProQuest Database.

125.Ahasanul Haque, Muhammad Sabbir Rahman, Mehedi Hussain, (2011) "Factors influencing Employee performance in the organization: An exploratory study of private organization in Bangladesh”, International journal of Contemporary Business Studies, Vol.2 (2), pp.25 – 39. (An International Journal Published by Academy of Knowledge Process) Indexed in Proquest, CABELL-USA, Ulrich's International Periodicals Directory, USA.

126.Muhammad Sabbir Rahman, Md. Mahmudul Haque, Mohammad Bariul Karim Khan (2011), “Perception on climate change: An exploratory study on Urban Citizens’ European Journal of Economics, Finance and Administrative Science, ISSN 1450-2275,  Issue 31 pp.1 – 14.

127.Ahasanul Haaque, Muhammad Sabbir Rahman, Ferdous Azam (2011),  “Application of Ethics in Small Enterprises: An Empirical Study on Dhaka City in Bangladesh” Prabandhan: Indian Journal of Management; Vol.4 (3), pp.45-51, ISSN 0975-2854; Indexed in Cabell's Directory of Publishing Opportunities , Ulrich's International Periodicals Directory, USA, Journal of Economic Literature, EconLit. www.indianjournalofmanagement.com 

128.Ahasanul Haque, Muhammad Sabbir Rahman (2011), “Consumer Attitudes toward Foreign and Bangladeshi Products: A Focus Group Study on Bangladeshi consumers”. KEGEES Journal of Social Science, Vol. 3 (1), pp.4-13.  ISSN 0975-3621.

129.Muhammad Sabbir Rahman, Ahasanul Haque, Farzana Yasmin (2011), “Consumer Perceptions on Web Site Quality: Indicators of Customer Loyalty Intent”, PRAMANIK Journal from the Department of Management Studies Potti Sriramulu Chalavadi Mallikharjuna Rao College of Engineering and Technology.

130.Ahasanul Haque, Muhammad Sabbir Rahman, Noorhazilah Abd. Manaf (2010), “Factors influencing consumers’ perception in the choice of Consumers’ products: a SEM approach on Malaysian consumers’”, JM International Journal of Management Research (JMIJMR), Vol.1 (1), pp. 88-99; ISSN 2229-4562.

131.Muhammad Sabbir Rahman, Ahasanul Haque, Ismail Sayeed Ahmed (2010), “Exploring Influencing Factors for the Selection of Mobile phone Service Providers: A SEM Approach on Malaysian Consumers’”, African Journal of Business Management, Vol.4 (13), pp. 2885-2898, ISSN 1993-8233 ©2010 Academic Journals.

132.Ahasanul Haque, Muhammad Sabbir Rahman, Ali Khatibi (2010), “Factors Influencing Consumer Ethical Decision Making of Purchasing Pirated Software: Structural Equation Modeling on Malaysian Consumers”, Journal of International Business Ethics, Vol.3 (1). pp. 30-40; ISSN 1940-1485, American Scholar's Press (Atlanta, Georgia, USA.); http://www.americanscholarspress.com/content/business_ethics.htm.

133.Ahasanul Haque, Muhammad Sabbir Rahman (2010), “Exploring critical factors influencing tourists’ perception in selection of destination: Structural Equation modeling approach on Bangladeshi Market”, Pratibimba Journal, Vol (10). No (2); pp: 7-17. ISSN 00792541.

134.Ahasanul Haque, Muhammad Sabbir Rahman (2010), “Factors determinants the choice of Mobile service providers: Structural Equation Modeling approach on Bangladeshi Consumers” Business and Economics Research Journal (BERJ). Vol.1 (3).pp.17-34, ISSN: 1309-2448. Business and Economics Research Journal (BERJ) is indexed/abstracted by: EBSCO Host (Business Search Complete); EconLit, berjournal.com 

135.Ahasanul Haque, Muhammad Sabbir Rahman (2010), “Service Quality and Customer Behavioral Intention: A Study on Malaysian Telecommunication Industry”, KEGEES Journal of Social Science. Vol.2 (1) pp.37-49. ISSN 0975-3621.

136.Ahasanul Haque, Mohd Shukri, Ali Khatibi, Muhammad Sabbir Rahman (2010), “An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia”, Journal of Management & Science, Vol.8 (1), pp.4-22.

137.Ahasanul Haque, Arun Kumar Tarofder, Muhammad Sabbir Rahman, Md. Abdur Raquib (2009), “Electronic Transaction for Internet Banking and its Perception to Malaysian Online Customers, African Journal of Business Management, Vol.3 (6), pp. 248-259, July 2009. Available online at http://www.academicjournals.org/AJBM. ISSN 1993-8233 © 2009 Academic Journals.

138.Ahasanul Haque, Ali Khatibi, Muhammad Sabbir Rahman (2009), “Factors Influencing Buying Behavior of Piracy Products and its Impact to Malaysian Market ” International Review of Business Research Papers, Vol. 5 (2):383-401.  ISSN: 1832-9543; (Cabell’s Directory Listed).

139.Ahasanul Haque, Muhammad Sabbir Rahman (2009), “Exploring Customer’s Shopping Experiences through Shopping centre Branding in Malaysia, Journal of Management Research, Vol.9(3), pp. 168-181. Print ISSN: 0972-5814; Online ISSN: 0974-455X.

140.Ahasanul Haque, Muhammad Sabbir Rahman (2008), “The effect of motivational competence and infrastructure factors of effectiveness of workplace training in Malaysia”, International Journal Of management and Entrepreneurship, Vol. 4 (2):35-49.ISSN:1823-3538.

 CASE STUDY PUBLICATION

1. Mahmud Habib Zaman,  Md. Afnan Hossain, Muhammad Sabbir Rahman (2018),” Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable”, SAGE Business Cases, SAGE Publications, Country: USA.

2.Jashim Uddin Ahmed and Muhammad Sabbir Rahman  (2018). ‘The Rise and Fall of Citycell in Bangladesh’, SAGE Business Cases, SAGE Publications, Country: USA.

3.Mahmud Habib Zaman, Muhammad Sabbir Rahman (Accepted 2018), “Surviving A corporate Telecom Merger: Case Study on Robi Axiata and Airtel Bangladesh”, Sage Business Case. (Sage Publishing Ltd.)

BOOK PUBLICATION

1.Book Name : "Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities" (2019).Authors: Muhammad Sabbir Rahman, Md.Afnan Hossain, Mahmud Habib Zaman, Publisher: IGI Global, USA.

2.Book Name: Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach. Authors: Muhammad Sabbir Rahman; Osman Bin Mohamad; Ashraful Azam Khan; Yunita Agustian Minjalnis. Publisher: TIJ Research Publications PTE. LTD., 51, Goldhill Plaza, Singapore.Copyright© 2013 by Muhammad Sabbir Rahman. All rights reserved.ISBN: 978-981-09-7902-7.

3.Book Name: Rethinking Of Marketing Theory Series: A Conceptual Foundation. Authors: Muhammad Sabbir Rahman; Osman Bin Mohamad; Fadi Abdel Muniem Abdel Fattah. Publisher: TIJ Research Publications PTE. LTD., 51, Goldhill Plaza, Singapore.Copyright© 2013 by Muhammad Sabbir Rahman. All rights reserved. ISBN: 978-981-07-9371-5.

4.Book Name: Customers’ Perception Towards Cellular Mobile Telephone Operators. Authors: Muhammad Sabbir Rahman; Ahasanul Haque; Sayyed Ismail Ahmed. Publisher: ORIC Publications; USA; First Edition. Copyright© 2013 by Muhammad Sabbir Rahman. All rights reserved. Published by ORIC Publications, Arkansas, United States of America, June 2013. ISBN: 978-0-9895590-0-3.

5.Book Name: Readings in Marketing, Section D: Price, Distribution, and Promotional Issues; Topic: A Study On Advertising Practices Of Islamic Banking In Malaysia: An Empirical Assessment Under Islamic Observation; PP-277. Author: Ahasanul Haque, Mohd Ismail Sayyed Ahmad, & Muhammad Sabbir Rahman.Publisher: International Islamic University Malaysia.

CONFERENCE PROCEEDINGS

1.Hassan, H., Sade, A.B. and Rahman, M.S. (Accepted, 2020). An Empirical Examination Of Areas To Focus On Building Entrepreneurship Behavioural Intention, International Academic Conference in Business, SME's and Entrepreneurship (IACBSE) [22nd and 23rd February 2020 at The Bayview Hotel, Langkawi] [https://submit.confbay.com/conf/iacbse2020]

2. AAhad M. Osman-Gani, Md. Aftab Anwar, Kiyoshi Kobayashi, Muhammed Sabbir Rahman (2019) Submission Number: 539742 “Impacts of Spiritual and Emotional Intelligence on Leadership Effectiveness Mediated by Personal Values” AHRD International Research Conference in the Americas Louisville, Kentucky | February 13-16, 2019 | Marriott Downtown Louisville.

3.Hasliza Hassan, Muhammad Sabbir Rahman, and Abu Bakar Sade (2018) Hypermarket Brand Extension Products and Service Experience, 4th International Conference on Accounting, Business and Economics (ICABE 2018) [9 until 11 March 2018, ibis Bandung Pasteur, Bandung, Indonesia] [https://icabe2018.weebly.com/]

4.Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (2017) “Influence of Demographics on Hypermarket Brand Extension Products” Paper ID: 005-bdo; 2nd Advances in Social Sciences Research International Conference, 05-06 May 2017, Bandung, Indonesia, (Scopus Journal -All accepted ASSRIC 2017 papers will be published in the  ADVANCED SCIENCE LETTERS  ISSN: 1936-6612: EISSN: 1936-7317), http://www.assric.org/

5. Muhammad Sabbir Rahman, Hasliza Hassan, Nazrul Islam (2016)“A Confirmatory Factor Analysis of the Factors of Tacit Knowledge Sharing Behavior among the Non-Academic Staff of Higher Learning Institutions” International Conference on Business Management, Economics and Social Sciences (ICBMESS 2016)’ to be held at The Westin Dhaka, Bangladesh during 21-23 December 2016.

6.Abdul Momen, Sultana, S, Muhammad Sabbir Rahman (2016), “Rethinking Higher Education Branding”, Second International Conference on “Business Research” Under Higher Education Quality Enhancement Project (HEQEP), CP-3289 May 27-28, 2016; Department of Business Administration, East West University, Dhaka, Bangladesh.

7.Sheela Devi D. Sundarasen , Muhammad Sabbir Rahman , Noor Shahaliza Othman (2016), “Impact of Financial Literacy, Financial Socialization, Parental Norms and Attitude towards Money on Wealth Maximization” Paper no # 1570264978, 2016 Recent Research in Social Sciences International Conference (SOCSIC), 31st May – 2nd June in Bandung, Indonesia, https://socsic.org/ 

8.Muhammad Sabbir Rahman, Nuraihan Mat daud, Aahad M. Osmangani, Hasan Moudud (2015), “Workplace Spirituality and Knowledge Sharing Behaviour: An Empirical Study among Non-academic staff of higher learning institutions.” The 11th Asian Academy of Management International Conference (AAM 2015); pp. 609-616, Conference Proceedings Oct 2nd - 4th , 2015 Malaysia, Hosted By, University Sains Malaysia, Isbn: 978-967-394-227-5.

9. Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade, Wan Mohd Nazdrol Wan Mohd Nasir (2015). Emergence of Brand Extension Opportunities for SMEs Products and Services through Hypermarket Corporate Brand. International Conference on Management, Science and Social Studies 2015 (ICMAS 2015); Paper # ICMAS 002; 25th & 26th May, 2015.

10. Hasliza Hassan, Muhammad Sabbir RahmanAbu Bakar Sade (2015). Service Utopia: Impact of Hypermarket Service Extensions on Corporate Brand Value Based on Consumer Experience and Brand Personality. International Conference on Business, Management, Tourism and Hospitality 2015 (BIZMATOUR 2015); 12 – 14 May 2015 (Index- Scopus).

11.Monica Henry, Muhammad Madi Bin Abdullah, Muhammad Sabbir Rahman (2015). Training Needs Of Women Entrepreneurs In Services-Based Small And Medium Enterprises (Smes); pp.376-386; In Kota Kinabalu, Sabah ; International Conference on Natural Resources, Tourism And Services Management 2015; 14 -16 April, 2015, Promenade Hotel, Kota Kinabalu, Sabah, Malaysia.

12.Muhammad Sabbir Rahman, Muhammad Madi Bin Abdullah, Fadi Abdel Muniem Abdel Fattah, Hasan Moudud (2015). Tourist’s Intention In Selection Of A Restaurant: Testing A Mediating Influence Of Perception, pp.387-394; International Conference on Natural Resources, Tourism And Services Management 2015; 14 -16 April, 2015, Promenade Hotel, Kota Kinabalu, Sabah, Malaysia.

13.Muhammad Sabbir Rahman and F. A. M. Abdel Fattah (2014). Tourist’s Preference In Selection Of A Restaurant: Testing Mediating Role Of Service Quality. Paper no. 53. Proceedings of the Tourism and Hospitality International Conference (THIC 2014) Holiday Villa Beach Resort & Spa Langkawi; 5-6 November 2014, Organized by Universiti Utara Malaysia, Prince of Songkla University and Ciputra University.

14.Hor Woon Yaw, Hishamuddin Ismail, and Muhammad Sabbir Rahman (2014). Factors Affecting Hybrid Car Purchase Intention in Malaysia. 2nd International Conference on Behavioral and Social Science Research (ICBSSR 2014); UniversitiTunku Abdul Rahman, Kampar, Perak, Malaysia, 5 - 8 August 2014.

15.Muhammad Sabbir Rahman; Osman Mohamad; Fadi AbdelMuniem AbdelFattah; Nusrtae Aziz (2014). Factor Determining Customers’ Repurchase Intention Of Healthcare Insurance Products. Australian Academy of Business and Social Sciences Conference 2014 (In Partnership with The  Journal of Developing Areas, The JDA, USA) tel: +61 469 198 052, Email: KL2014@aabss.org.au; http://www.aabss.org.au; ISBN 978-0-9925622-0-5

16.Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (2014). Shopping Day and Time Preferences of Malaysian Hypermarket Consumers. Australian Academy of Business and Social Sciences Conference 2014 (In Partnership with The Journal of Developing Areas, The JDA, USA) tel: +61 469 198 052, Email: KL2014@aabss.org.au; http://www.aabss.org.au; ISBN 978-0-9925622-0-5.

17.Muhammad Sabbir Rahman, Rubiayah Bt Ab Rahman, Nazrul Islam, Abdul Highe Khan (2013). Branding Through Eco-Friendly Package Design, 2ndApplied International Business Conference, 7th – 8th December 2013, Universiti Malaysia Sabah, Malaysia, Paper ID: AIBC2013-58. 

18.Hasliza Hassan, Azleen Shabrina Mohd Nor and Muhammad Sabbir Rahman (2013). The Positive and Negative Impact Value of Hypermarket Corporate Brand Extension, 4th Social, Development and Environmental Studies International Conference 2013, [Indexed by Scopus]

19.Hasliza Hassan, Muhammad Sabbir Rahman (2012), “Local Brand Momentum through Hypermarket Channel” 2nd Global Conference for Academic Research on Management and Economics. 07-09 Dec 2012, Kuala Lumpur - Malaysia E-mail: gcarme@gcar2012.com, Tel: +60135990574, Web: www.gcar2012.com/GCARME [Indexed by Scopus and ISI) This conference paper is converted into journal in 2013.

20.Hasliza Hassan, Muhammad Sabbir Rahman (2012), “A Conceptual Study of National Brand Towards Hypermarket Brand Extension Through Brand Asset Valuator” International Conference on Economics, Business Innovation, Vol.38, pp.191-194 [Indexed by EBSCO, World Cat, Google Scholar and reviewed by ISI Proceedings].

21.Hasliza Hassan, Muhammad Sabbir Rahman (2012), “Transformation of Hypermarket Retailing Industry in Malaysia” Internatioanl Conference on Innovation, Management and Technology Research (ICIMTR 2012), pp. 513-516; 21-22 May2012, Malaysia. IEEE catalog numbers: CFP1205S-PRT     ISBN: 978-1-4673-0653-9; CFP1205S-ART    ISBN: 978-1-4673-0654-6.

22.Hasliza Hassan, Muhammad Sabbir Rahman (2011), “Corporate Brand Extensions of Hypermarket Impact on Brand Personality: A Conceptual Analysis of Malaysian Market.” Presented on Sixth Asia Pacific Retail Conference September 14-15th 2011, Kuala Lumpur.

23.Hasliza Hassan, Muhammad Sabbir Rahman (2011), “Perceptions on Corporate Brand Extensions Quality in Hypermarket Retailing” AKEPT’s 1st Annual Young Researchers International Conference and Exhibition; Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia 19th & 20th December 2011.

24.Hasliza Hassan, Muhammad Sabbir Rahman (2011). Corporate Brand Extensions as an Innovation for Hypermarket Brand Momentum, Second International Conference on Social Science, Economics and Arts (2nd ICSSEA).Conference 12-13 December The 2nd ISC 2011 will be held in Bangi Putrajaya – Malaysia.

25.Ahasanul Haque, Muhammad Sabbir Rahman, Ismail Sayeed Ahmed (2010), “Factor Influencing Malay Muslim Consumers’ to Purchase foreign goods: A Structural Equation Modeling Approach Religiosity and Ethnocentricism perspectives” Presented by 1st International Conference on Islamic Marketing and Branding, (ICIMB 2010) Exploring Issues and Challenges, ISBN: 978-983-43925-1-2; 29th -30th November, Kuala Lumpur; Malaysia.

26.Ahasanul Haque, Ismail Sayeed Ahmed, Muhammad Sabbir Rahman (2010), “A study on Advertising Practices of Islamic Banks in Malaysia: An empirical assessment under Islamic Observation” Accepted by International Conference on Marketing, (ICMAR 2010) Glocal Issues and Challenges; 23-24 June 2010, Kuala Lumpur; Malaysia.

27.Ahasanul Haque, Muhammad Sabbir Rahman, Ali Khatibi, Ferdous Azam (2009), “A study on Consumer Perceptions towards Web Site Quality: indicators of Consumer Loyalty Intent” Presented on the 2009 Academy for Global Business Advancement world Congress (AGBA’2009), Malaysia. December: 27-30, 2009, Vol.6 No.1, pp-43-52, ISSN 1549-9332.

28.Ahasanul Haque, Muhammad Sabbir Rahman, Ferdous Azam (2009), “Customer Perception on the Choice of Consumer products: attitudinal Differences of Malaysian customers” Presented on the 2009 Academy for Global Business Advancement world Congress (AGBA’2009), Malaysia. December: 27-30, 2009, Vol.6 No.1, pp-60-68, ISSN 1549-9332.

29.Ahasanul Haque, Muhammad Sabbir Rahman, Ali Khatibi, Ferdous Azam (2009), “Application of Ethics in Small Enterprise: an Empirical Study on Dhaka City in Bangladesh” Presented on the 2009 Academy for Global Business Advancement world Congress (AGBA’2009), Malaysia. December: 27-30, 2009, Vol.6 No.1, pp-36-42, ISSN 1549-9332.

30.Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam (2009), “Study on Customers Satisfaction towards Mobile Phone Operators in Malaysia” Published on 13th National MACFEA seminar 2009 to, 04 – 05, August 2009, Hotel Concorde, Shah Alam, Selangor.

31.Zainurin Bin Dahari, Muhammad Sabbir Rahman, Ferdous Azam (2009), “Customer Satisfaction Towards Islamic Banking Services: Exploratory Study in Malaysia” Presented on 3rd Asia Pacific Marketing Conference 2009: Universiti Malaysia Sarwak (UNIMAS), Kuching, Malaysia. 09 – 11 December 2009.

32.Ahasanul Haque, Muhammad Sabbir Rahman (2008), “A Study of Exploring the Customer's Shopping Experiences through Shopping Center Branding” Published on South-East Asia Regional Conference, 4-6 December 2008; Paper#P089 Page 1- 18.

33.Ahasanul Haque, Muhammad Sabbir Rahman (2008), “Service Quality and Customer Behavioral Intention: A Study on Malaysian Telecommunication Industry” Published on First Global Business Summit Conference (GBSC 09) Malaysia to, 15 – 17, June 2009. http://gsbms.com/GBSC2009 

34.Muhammad Sabbir Rahman, Osman Mohamad, Fadi Abdel Muniem Abdel Fattah (2014), “Impact of Service Quality and Trust on Customer Patronage Decision: Testing the Moderating effects of Corporate Image.” 2014 Asia Conference on Economics & Business Research (Aceb 2014); Conference Proceedings Nov 13 - 14, 2014 Singapore Hosted By, Asia Pacific International Academy, Wholly Owned Subsidiary Of Aventis School Of Management, Isbn: 978-981-09-0089-2 (Awarded Best Research Paper Award).

35.Ahasanul Haque, Muhammad Sabbir Rahman (2010), “The Perception Of Young Muslim Consumers: Religiosity, Ethnocentrism And Corporate Image Perspective” Presented by World Business, Economics and Finance Conference, Date 26 & 27 September 2011, Venue: Novotel Hotel, Bangkok, Thailand Conference Website: infoconfo.com

36.Ahasanul Haque, Ismail Sayeed Ahmed, Muhammad Sabbir Rahman (2010), “Exploring critical factors for choice of Mobile service providers and its effectiveness on Malaysian Consumers” Accepted by Annual Asian Business Research Conference, Dates: 1-2 January 2010 VENUE: BIAM Foundation, 63 Eskaton, Dhaka, Bangladesh; Paper Number 503. (Awarded as Best Paper).

37.Ahasanul Haque, Muhammad Sabbir Rahman (2009), “The influence Of Brand name to Consumer Product Search and purchase decision When Shopping on The internet : Study on Malaysian Consumer” Presented on the 4th International Conference of Asian Academy of applied business, Manila Philipines, Dates: 17-18 December 2009.

INTERNATIONAL AWARDS

1.Awards title: 2018, Outstanding reviewer status achieved for Journal of Retailing and Consumer Services, Level (International/National): International, Awarding Body: Elsevier journal

2.Awards title: Bronze Medal, Research Project: Configuring Malaysian Behaviours and Personalities to Stay Fit Through Functional Food Consumption.Team Member: Dr. Hasliza Hassan, Dr. Abu Bakar Sade, Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian, Level (International/National): International, Awarding Body: Research, Innovation, Commercialisation & Entrepreneurship Showcase 2018 by Multimedia University, Cyberjaya

3.Awards title: 2018 Emerald Literati Awards- for Highly Commended Paper, Level (International/National): International, Awarding Body: Emerald Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, West Yorks., BD16 1WA, United Kingdom; Registered in England No. 3080506, VAT No. GB 665 3593 06

4. Awards title: Gold Medal, Level (International/National): National, Awards title: Faculty Best Index Journal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2015)

5.Awards title: Gold Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards:  10th February 2011

6.Awards title: Silver Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards:  10th February 2011 

 

 RESEARCH GRANT AWARDS AND COMPLETED

1. Project Title: Crafting Entrepreneurship Behavior to Preserve the Malaysian Handicraft Culture. Amount: RM 75200.00/ USD20,000 from Fundamental Research Grant Scheme (FRGS 2018-1), By Ministry of Education (MOE)Research Members: Dr. Hasliza Hassan (Principal Researcher), Dr. Muhammad Sabbir Rahman, Dr. Tan SioKian, Dr. Abu Bakar Sade, Ms. Melissa Wendy Migin , Research Length: Six Months (January 1st 2019 – 31st December 2020).Category: External

2.Project Title: Assessing Brand Health of Non-Bank Financial Institution:  A Case of IPDC Ltd. Amount: BDT 200000 from IPDC Ltd. Bangladesh. Research Members: Muhammad Sabbir Rahman., Mahmud Habib Zaman, Md. Afnan Hossain, Research Length: Six Months (Jul 17 – Dec 17).Category: External

3.Project Title: Effects of Emotional Intelligence and Spiritual Intelligence on Leadership Effectiveness: An Empirical Study on Asian Business Leaders. Amount: 1.4 Million Japanese Yen/ USD12000. Principal Researcher: Prof. Dr. Aahad Osman (IIUM- Malaysia). Co-Researcher: Dr. Muhammad Sabbir Rahman (NSU- Bangladesh), Dr. Zabeda Abdul Hamid (IIUM- Malaysia), Prof. Dr. Yasunaga Wakabayashi (Kyoto University- Japan), Assoc Prof.  Dr. Kwangmoon Kim (Kyoto University- Japan).Duration : Year 2016- 2018

4.Project Title: Configuring Malaysian Behaviors and Personalities to stay fit through Functional Food Consumption. Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Assoc. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee.Project approved value: RM 8000/ USD2000. Duration: 14 months (1 December 2016 – 31 January 2018). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.

5.Project Title: Combating Obesity through Slimming Centre Technology Innovations .Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee. Project approved value: RM 5000/ USD1000. Duration: 14 months (1 December 2015 – 31 January 2017). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.

6.Project Title: “Modeling Cradle to Grave" Financial Literacy and Money Management Programs for rural citizens in Malaysia” Project Id:  (Ref:  FRGS/2/2014/SS07/MMU/02/3) (Funded by Ministry of Higher Education, Malaysia)Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee, Project approved value: RM 72,200, Duration: (January 1, 2015- December 30, 2016), Source: Malaysian Government

7.Project Title: “Perceived Value and image embedded model for customers patronage decisions on health insurance products in Malaysia” Project Id:  (Ref: FRGS/2/2013/SS05/MMU/02/7) (Funded by Ministry of Higher Education, Malaysia). Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Leader: Asst. Prof. Dr. Muhammad Sabbir Rahman, Project approved value: RM 71,000, Duration: (December1, 2013- November 30, 2015), Source: Malaysian Government (Funded by Ministry of Higher Education, Malaysia)

8. Worked as a Co-Researcher under the project Title “Beyond Philanthropy: New CR (Corporate Responsibility) Model of Sustainability for Malaysian Comp`”. Grant approved from Exploratory Research Grant Scheme (ERGS-1), Amount RM 77,000 by Malaysian Government (August 31, 2013- June 30, 2015) Project Id: EP20130516007 (Funded by Ministry of Higher Education, Malaysia).

 9. Worked as a Co-Researcher under the project Title “Competency model for Malaysian SMES entrepreneurial leaders`”. Grant approved from Fundamental Research Grant Scheme (FRGS 2014-1), Amount RM 77,000 by Malaysian Government (April/2014 - March/2016); Project Id:  (Ref: FRGS/1/2014/SS05/MMU/01/3) (Funded by Ministry of Higher Education, Malaysia)

10.Worked as a Principal Researchers under the project Title “Developing Edutourism Satisfaction Index: Religiosity and spirituality Embedded Model in the Selection of a destination for Edutoursim” Grant approved from Research Management Centre under research initiative grant scheme (RIGS); Amount RM 14,000 by Ministry of higher education Malaysia. (15th December 2015- 14th June 2017)

11.Worked as a Principal Researchers under the project Title “Modeling the Antecedents of Knowledge Sharing Effectiveness Among Non-Academic Administrative Staff in Institutions of Higher Learning in Malaysia” Grant approved from Research Management Centre; Amount RM 20,000 by RESEARCH  MANAGEMENT CENTRE, International Islamic University Malaysia. ( September 2014- August 2015).

12.Worked as a Principal Researchers under the project Title “Determinants of Awareness of Climate Change Issues among The Malaysian Students” Grant approved from Research Management Centre; Amount RM 4,405 by Multimedia University. ( 2013-July 2014); Project ID: IP20130829019.

13.Worked as a Co-Researcher under the project Title “Store Brand Product Dimensions Value Through Brand Personality”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829002.

14.Worked as a Co-Researcher under the project Title “Factors Influencing The Hybrid Car Purchase Intention In Malaysia”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829062

15.Worked as a Co-Researcher under the project Title “Alliance between Businesses and Non-Profit Causes in Cause-Related Marketing: The Millennials' Perceptions of Corporate and Brand Image”. Grant approved from Research Management Centre; Amount RM4, 730 by Multimedia University. (2013-July 2014) Project Id: IP20130829016

16.Worked as a Co-Researcher under the project Title “Altruism and Residing Arrangements for Senior Citizens in Malaysia: An Empirical Investigation”. Grant approved from Research Management Centre; Amount RM 8,000 by Multimedia University. (2013-July 2014) Project Id: IP20130829021.

17.Worked as a Co- Researchers under the project Title “The Role of Organizational Commitment, Leadership Style and Strategic Human Resources Practices towards Sustainable Tourism Industry: Comparative Study in U.A.E and Malaysia” Grant approved from Research Management Centre under Joint Research GSM, MMU and CUD; Amount RM 20000 by Multimedia University. (1st June2014- 30th May 2015).

18.Worked as a Co-Researcher under the project Title “The Perception of young Muslim Users toward Face book as Social Network Service: A Study of Malaysian Users Perspective”.  Grant approved from Research Management Centre; Amount RM 20,000 by International Islamic University Malaysia; Project Tenure: 1st November 2011– 31st October 2013.

19.Worked as a Principal Researchers under the project Title “Factors Influencing Service Quality and Consumers’ Behavioral Intention towards Broadband Service Providers in Malaysia: Young Consumer’s Perspective” Grant approved from Research Management Centre; Amount RM 5,900 by Multimedia University. (Year 2012).

20.Worked as a Co-Researcher under the project Title “Hypermarket Brand Value Through Shopping Experience”. Grant approved from Research Management Centre; Amount RM 4,200 by Multimedia University. (Year 2012).

21.Worked as a Co-Researcher under the project Title “Hypermarket Brand Extension Innovations in Retail Services”. Grant approved from Research Management Centre; Amount RM 6,000 by Multimedia University. (Year 2011)





PhD in Business Administration (International Islamic University Malaysia-IIUM)

MBA (North South University- NSU) 

Supervision Completed -Thesis/Dissertation 

Student Name: Rashad Yazdanifard ; PhD Thesis ; Thesis title  : “Developing an Internet Marketing Mix Matrix Using Product Life Cycle (PLC) and Customer Maturity ” (Co-Supervisor)

Student Name: Hasliza Binti Hassan (ID No: 1091600112); PhD Thesis Title: Brand Extension And The Mediation Effect Of Experience And Brand Personality (Main Supervisor)

Student Name: Fadi Abdelmuniem Ahmad Abdelfattah ( ID No: 1121600032) PhD Thesis Title : “Customers’ Loyalty on Healthcare Insurance Products: Service Quality and Customer Satisfaction Embedded
Model”(Co-Supervisor).

Facilitator  of Training

Conducted Basic SPSS Taring on 24th October 2014. Faculty of languages and Management, International Islamic University Malaysia.

Conducted Multivariate Data Analysis on 27 April 2014. Graduate School of management, Multimedia University, Cyberjaya 

Appointment of External Examiner: (01)/ Session Chair (1)

Anna University, Chennai, Tamil Nadu and Bharathiar Univesity, Coimbatore, Tamil Nadu, India.

Appointed as a Session Chair 2014 Asia Conference on Economics & Business Research (ACEB 2014); Conference Proceedings Nov 13 - 14, 2014 Singapore Hosted By, Asia Pacific International Academy, Wholly Owned Subsidiary Of Aventis School Of Management, Isbn: 978-981-09-0089-2.

Examiner Of  Thesis/ Dissertation : (03)

Student Name: Mohammad Morad Hossain, DBA Dissertation Title: “Challenges and Opportunities of Developing Maritime Professionals in Bangladesh: An Empirical Study”

Centre For Higher Studies And Research

Bangladesh University Of Professionals

Mirpur Cantt, Dhaka-1216

Programme: MPhil

Role: External Examiner

Date: 3rd November 2016  

Student Name: Mohd Fauzi Shaffie

DBA Dissertation Title: Profiles of Entrepreneurs and Their Decision Making Styles: An Exploration in the Malaysian ICT Sector.

Role: SME (Subject Matter Expert)/ Internal Examiner

Date: 15 May 2013 (Wednesday) 

Student Name: Dahlia Binti Ibrahim

PhD Thesis Title : Antecendents and Benefits Outcomes of Internet Portal Utilization in Knowledge Sharing, Information Management and Self Service Support in Malaysia Research University: Employee Satisfaction as Mediator

Role: External Examiner

Full Time Academic  Experiences

North South University  (NSU)                                                             July 2016- Ongoing

Faculty: School of Business and Economics

Department of Marketing and International Business

Position: Associate Professor

International Islamic University Malaysia (IIUM)                               May 2014- May 2016

Faculty: Faculty of Language and Management

Position: Assistant Professor

Area of Teaching:

MBA Program: Marketing Management, Entrepreneurship,  Advance Marketing , Global

Marketing, Consumer Behavior, Multimedia Marketing, Research Methodology

PHD Program: Advance Research Methodology

DBA Program: Advance Marketing, Marketing Research

International Islamic University Malaysia (IIUM)                                June 2014- May 2016

Faculty: Faculty of Language and Management

Position: Head of Research
 

Multimedia University (MMU)                                                       September 2011- 19th April 2014

Faculty: Graduate School of Management (GSM)

Position: Senior Lecturer, Program Coordinator MBA Program

Area of Teaching:

MBA Program: Marketing Management, Advance Marketing ,

Global Marketing, Consumer Behavior, Multimedia Marketing,

Research Methodology

PHD Program: Advance Research Methodology

DBA Program: Advance Marketing, Marketing Research

                                        

Multimedia University (MMU)                                                      February  2011- September 2011

Faculty: Faculty of Management (FOM)

Position: Lecturer

Area of Teaching:  Marketing Management, Consumer Behavior, Global Marketing, Multimedia Marketing.

Administrative Apointment at Faculty/ University Level

International Islamic University Malaysia (IIUM)                                May 2014- June 2016

Faculty: Faculty of Language and Management

Position: Head of Research

International Islamic University Malaysia (IIUM)                         February 2014- June 2016

Faculty: Faculty of Language and Management

Position: Member of Board Of Studies Under Bachelor Of Tourism Planning And Hospitality Management (BTPHM)

 

M.B.A Program Coordinator, Graduate School of Management, Multimedia University

Date Start of Appointment: 1st February 2012

Date End of Appointment: 31st December 2013

Member of Academic and Corporate Planning (ACP), Graduate School of Management, Multimedia University

Date Start of Appointment: 1st July 2012

Date End of Appointment: 30th December 2013

Member of Research &Development (R&D), Graduate School of Management, Multimedia University

Date Start of Appointment: 1st February 2012

Date End of Appointment: 31st December  2013


Part Time Academic  Experiences

Multimedia University (MMU)                                                         May 2014- December 2015

Faculty: Graduate School of Management (GSM)

Position: Adjunct Faculty
 

Sharif University of Technology (International Campus- Iran)

Guest Lecturer of MBA program

Area of Teaching:  Marketing Management          

International Islamic University Malaysia (IIUM)                                  Until December 2015

Faculty: Graduate School of Management (GSM)

Guest Lecturer of MBA program

Area of Teaching:  Marketing Management and Practice

 

University Tun Abdul Razzak         

Guest Lecturer of BBA Program

Area of Teaching: Research Methodology

International Islamic University Malaysia (IIUM)          February  2008- September 2011

Faculty: Faculty of Economics and Management Sciences (KENMS)

Part Time  Lecturer of BBA program

Area of Teaching:  Marketing Principles; International Marketing, Organizational Behavior, International Business 

Institute of Centre For Continuing Education-(ICCE) wholly owned subsidiary of IIUM Holdings Sdn.Bhd. (685146-P).

Part Time  Lecturer of Executive Bachelor of Business Management and Executive Diploma in Business Administration

Area of Teaching:  Marketing Principles; Human Resources Management; Strategic Management

 

International Islamic University Malaysia (IIUM)            February  2008- September 2011

Graduate Research Assistant Under Prof. Dr. A.K.M Ahasanul Haque

Faculty: Faculty of Economics and Management Sciences

Department of Business administration.

North South University (NSU)                                                         Fall  2004- Summer 2006

Graduate Research Assistant (GRA)

Under the supervision of Bashir Hussain and Mehdi Hussain

 

Graduate Research Assistant (GRA)

Worked as a principal research assistant under the project “An empirical study of religiosity and ethnocentrism to purchase foreign goods across Malay Muslim consumers”.  Grant approved from Research Endowment Grant; Type MCRF (Management Center Research Fund) (RM 10,000), International Islamic University Malaysia; Project Tenure: 16th June’10 – 15th June 2011.

Worked as a principal research assistant under the project “Factors Influencing Choice of Telecommunication Service Providers and its Implication to Malaysian Customers”.  Grant approved from Research Endowment Grant; Type B (RM 20,000), International Islamic University Malaysia; Project Tenure: 1st September’09 – 1st September 2011.

Worked as a principal research assistant under the project “Practice of advertising on Islamic banking: A case study of MALAYSIA”.  Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’07 – January 2009.

Worked as a principal research assistant under the project “The impact of Professional Development among Academic Staff at PHLI: Case study of Teaching Methodology Course (TMC) at IIUM” Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’08 – January 2009.

Worked as a research assistant under the project “Customers perception on security in e-banking in Malaysia”.  Grant approved from Research Management Centre, International Islamic University Malaysia.

 



 

Southeast  Bank Limited                                                           October 2003- January  2004

Accomplished  Internship

Responsibilities:

Opening savings accounts, Cheque sorting and clearing

Scrutinizing applications, valuation and documentation of securities, export reporting

 

Uni-Asia Textile Limited                                                              September 2002- July  2003

Marketing development officer

Responsibilities:

Development of new business for a specific target market.

Performing of various managerial functions in the department as directed 

Active participation in sales management.

Supervisory duties of department staff in the absence.

Marketing Principles; Global Marketing, Internet Marketing, Consumer Behavior, Service Marketing; Marketing Research; Research Methodology

PROFESSIONAL MEMBERSHIP

Organization Name: International Society for Development and Sustainability (ISDS)

ISDS LLC, Japan ;

Membership Type: Academic

Membership ID# M170169

Effective Date: 22/4/2017

Organization Name: The American Marketing Association (AMA)

311 S. Wacker Drive, Suite 5800; Chicago, IL 60606; Tel:(800)AMA-1150 or (312)542-9000; Fax:(312)542-9001.

Membership Type: Academic

Member ID# 03307365

Effective Date: 5/8/2015

Expiration Date: 5/31/2017

Organization Name: Asian Academy of Management  (AMA)

Asian Academy of Management;  School of Management, Universiti Sains Malaysia

Pulau Pinang, Office No: 04 - 653 2338

Membership Type: Academic/ Ordinary

Member ID# AAM086/2015/2017

Effective Date: 1/10/2015

Expiration Date: 30/10/2017

 

Organization Name: Asian Council of Science Editors (ACSE)

Contact: Awais Jabbar; Assistant Manager Membership; Asian Council of Science Editors; P.O. Box 126208, Deira, Dubai, UAE

Email: acse@theacse.com .

Membership Type: Academic

Effective Date: 30/5/2015

Expiration Date: 30/5/2016

 

Organization Name: EATAW (European Association For the Teaching of Academic Writing)

Position: Members

Organization Name: Management Education & Research Consortium Global (MERC Global)  

Overview: MERC Global is registered under the Society Registration Act 1860, Govt. of India

Position: Executive Board Members

Membership No: Member of Executive Board (2013-15)

 

Organization Name: Marketing Profs!  (http://www.marketingprofs.com/)

Position: Basic Members

 

Organization Name: Internet  Marketing Association

(http://imanetwork.org/)

Position: Basic Members

 

Organization Name: Online Trading Academy  (http://www.tradingacademy.com/about-us/

Position: Basic Members

User Name: 006036196714

Service Marketing; Consumer Behavior, Spirituality and Knowledge Sharing; Service Quality; Tourism Marketing