Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Muhammad Sabbir Rahman

Full-Time Faculty
Associate Professor
Ph. D. in Business Administration- International Islamic University Malaysia (IIUM)

Master of Business Administration (North South University) 

Phone: +880-2-55668200 Ext: 1786
Email: rahman.sabbir@northsouth.edu
Office: NAC 729

 
 
 
 

 

 
 

CAREER SUMMARY

I have been working as an Associate Professor in the Department of Marketing and International Business at North South University (NSU), School of Business & Economics (SBE) since September 2016. I received my PhD from International Islamic University Malaysia (IIUM) from the Department of Business Administration under the Faculty of Economics and Management Sciences. During the tenure of my PhD and teaching career in different Universities, I have demonstrated excellent research and teaching skill working on various local and international research projects. During my academic tenure, I have served in two international universities abroad and successfully completed the supervision of three PhD students. I have demonstrated excellence in research by publishing articles in international journals (including journals ranked by ABDC, and ABS and indexed in Thomson Reuters Emerging Sources Citation & Scopus). Apart from that, I have continuously reviewed as an external reviewer of scholarly articles such as Journal of Business Research, European journal of marketing, The Service Industries Journal, Journal of Retailing and Consumer Service, Business Ethics: A European Review, Behavior Information & Technology, Journal of Applied Research in Higher Education, Journal of Service Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, Measuring Business Excellence. My research focuses are on service quality, B2B marketing, supply chain network, B2B relationship marketing and consumers  behaviour. 

CAREER OBJECTIVE

To contribute to the community, especially in the academic arena through disseminating and learning of knowledge and conducting research works.

 Scopus H-Index-15

https://orcid.org/0000-0003-1613-7944View this author’s ORCID profile

ABDC –A*/A; ABS

  1. Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah (2023), “Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance”, Journal of Business Research, 156, 113525. ABS - 3, (ABDC) – A.
  2. Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Adam Shore, Pratibha Ram (2023). Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance. Technological Forecasting and Social Change, 186, 122154. ABDC-A, ABS-3
  3. Surajit Bag, Muhammad Sabbir Rahman, Tsan-MingChoi, GautamSrivastava, Peter Kilbourn, NoleenPisa (2023), “How COVID-19 Pandemic has Shaped Buyer-Supplier Relationships in Engineering Companies with Ethical Perception Considerations: A Multi-Methodological Study”, Journal of Business Research, 113598. ABS - 3, (ABDC) – A.
  4. Md Afnan Hossain, Raj S Agnihotri, Md. Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana Sumi (2022), “Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry,”, Industrial Marketing Management. ABS - 3, (ABDC) – A*.
  5. Makungu Chavalala, Surajit Bag, Jan Harm Christiaan Pretorius, Muhammad Sabbir Rahman, Santosh Kumar Shrivastav (Accepted 2022), “A multi-method study on the barriers of the blockchain technology application in the cold supply chains” Journal of Enterprise Information Management, Publisher: Emerald, ABS-2, SJR - Q1, (ABDC) - A.
  6. Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah & Ibne Mokter Abdel (2022), “Avoidance Behaviour towards Using Pirated Software: Testing a Seven-Component Model on SME Employees”, Information Technology & People. Vol. 35 No. 1, pp. 316-343.: Emerald. ABS - 3, SJR - Q1, (ABDC) - A.
  7. Surajit Bag; Muhammad Sabbir Rahman; Shivam Gupta; Lincoln Wood (Accepted 2022), “Understanding and Predicting the Determinants of Blockchain Technology Adoption in the SMEs performance: A Multistage CB-SEM-ANN Modeling Approach”, International Journal of Logistics Management, ABDC-A, ABS-2, Q1.
  8. Surajit Bag, Pavitra Dhamija, Rajesh Kumar Singh, Muhammad Sabbir Rahman, V. Raja Sreedharan (2022), “Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain : empirical study”, Journal of Business Research, 154, 113315. ABS - 3, (ABDC) – A.
  9. Muhammad Sabbir Rahman;  Md Afnan Hossain; Abdul Hannan Chowdhury; Mohammad Tayeenul Hoque, (2022), “Role of Enterprise Information System Management in enhancing Firms Competitive Performance towards achieving SDGs during and after COVID-19 pandemic”, Journal of Enterprise Information Management. Vol. 35 No. 1, pp. 214-236 Publisher: Emerald, ABS-2, SJR - Q1, (ABDC) - A.
  10. Surajit Bag, Muhammad Sabbir Rahman, GautamSrivastava., Hau-LingChan, David J.Brydee, (2022), The role of big data and predictive analytics in developing resilient supply chain network in the South African mining industry against extreme weather events, International Journal of Production Economics, Vol. 251, 108541 https://doi.org/10.1016/j.ijpe.2022.108541, Impact factor: 7.885 (Elsevier). ABDC-A, ABS-3
  11. Surajit Bag, Tsan-Ming Choi, Muhammad Sabbir Rahman, Srivastava Srivastava, and Rajesh Kumar Singh (Accepted 2022), “Examining collaborative buyer–supplier relationships and social sustainability in the “new normal” era: the moderating effects of justice and big data analytical intelligence”, Vol. Ahead of Print, Annals of Operations Research/ J. Code: 10.1007/s10479-022-04875-1/Ms code: ANOR-D-21-02177R3, Impact Factr-4.820, © 2022 Springer Nature Switzerland AG. Part of Springer Nature. ABDC-A, ABS-3, Impact Factor: 4.820
  12. Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Suraji Bag, Mohammad OsmanGani (2022), "Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA", Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-12-2020-0564, ABDC-A, ABS-2
  13. Shahin Akther and Muhammad Sabbir Rahman, (2022), “Investigating Training Effectiveness of Public and Private Banks Employees in this Digital Age: An Empirical Study” International Journal of Manpower, Vol. 43 No. 2, pp. 542-568. https://doi.org/10.1108/IJM-04-2021-0240, Impact factor : 3.295 (Emerald),  ABDC-A, ABS-2
  14. Surajit Bag and Muhammad Sabbir Rahman (2021), “The role of capabilities in shaping sustainable supply chain flexibility and enhancing circular economy target performance: An empirical study, Supply Chain Management: An International Journal, Publisher: Emerald. Vol. ahead-of-print No. ahead-of-print, SJR - Q1, (ABDC) – A; ABS-3.
  15. Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah (2021), “Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?”, Journal of Enterprise Information Management. Publisher: Emerald. Vol. 35 No. 2, pp. 455-480. Scopus index, ABS-2, SJR - Q1, (ABDC) - A.
  16. Muhammad Sabbir Rahman; Md Afnan Hossain; Fadi Abdel Muniem Abdel Fattah; Shahriar Akter (2020), “Optimising Competitive Performance of Service Firms in Data-Rich Environment" Journal of Service Theory and Practice, Vol. 30 No. 6, pp. 681-706, Indexed and abstracted in Scopus, social science citation index-SSCI, ABS, ABDC-A (Q1).
  17. Mehdi Hussain, Abu Mollik, Raechel Johns, Muhmmad Sabbir Rahman (2020), "M-payment Adoption for Bottom of Pyramid Segment: An empirical investigation" International Journal of Bank Marketing, Vol. 37 No. 1, pp. 362-381 ISSN: 0265-2323 [(Index By Chartered Association of Business Schools-ABS, Scopus, ABDC-A.
  18. Muhammad Sabbir Rahman, Md. Afnan Hossain, Mahmud Habib Zaman, & Mahafz Mannan, M., (2020) “E-Service Quality and Trust on Customers’ Patronage Intention Testing the Moderating Role of Adoption of Advanced Technologies,” Journal of Global Information Management, Vol. 28 No.1, pp.39-55. IGI Global. Scopus Index and ranked by Australian Business Deans Council (ABDC) – A, ABS- 2.
  19. Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman,  Hasliza Hassan (2018) “Customer’s Patronage Decision towards Health Insurance Products: Mediation and Multi-group Moderation Analysis”, Asia Pacific Journal of Marketing and Logistics, Vol. 30 Issue: 1, Vol. 30 Issue: 1, pp.62-83, ABDC-A.
  20. Muhammad Sabbir Rahman; Mahafuz Mannan; Md Afnan Hossain ; Mahmud Habib Zaman (2018), “Patient's Behavioral Intention: Public and Private Hospitals Context”, Marketing Intelligence and Planning, Vol.36 No.3, pp.349-364 ISSN: 0263-4503; ISSN Online: 1758-8049; ABDC- A.
  21. Muhammad Sabbir Rahman, Nusrate Aziz (2014), “Service quality and behavioral intentions in broadband services selection”, Marketing Intelligence and Planning, Vol. 32 Issue: 4, pp.455-474, ABDC- A.
  22. Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman, (2013), “Malaysian Hypermarket Retailing Development and Expansion”, International Journal of Retail & Distribution Management, Vol. 41 No. 8, pp. 584-595, ABDC-A, ABS-2.

ABDC-B

  1. Gautam Srivastava, Surajit Bag, Muhammad Sabbir Rahman, Jan Harm Christiaan Pretorius,  Mohammad Osman Gani (2022), "Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. ABDC-B, ABS. 
  2. Mohammad Osman Gani, Muhammad Sabbir Rahman, Surajit Bag, and Md. Papul Mia (2023), "Examining behavioural intention of using smart health care technology among females: dynamics of social influence and perceived usefulness", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. ABDC-B, ABS. Q1
  3. Muhammad Sabbir Rahman; Surajit Bag; Hasliza Hassan; Md Afnan Hossain; Rajesh Kumar Singh (2022), “Destination brand equity and tourist’s revisit intention towards health tourism: An empirical study”, Benchmarking: an International Journal, Vol. 29 No. 4, pp. 1306-1331, ABDC-B, ABS.
  4. Mohammad Osman Gani, Muhammad Sabbir Rahman, Anisur R. Faroque, Ahmad Anas Sabit, Fadi Abdel Fattah (2022), "Understanding the determinants of ePharmacy services: the moderating effect of technology discomfort", The Bottom Line, Vol. 35 No. 2/3, pp. 90-114. (ABDC-B, Q2)
  5. Muhammad Sabbir Rahman, Bashir Hossain, Hasliza Hassan, Synthia, Ishrat Jahan (2022), “Optimisation of Knowledge-Sharing Behaviour Capability amongst Sales Executives: Application of SEM and fsQCA ”, Vol. 52 No. 4, pp. 531-554, VINE Journal of Information and Knowledge Management Systems,  ABDC – B, Q2.
  6. Pratima Verma; Vimal Kumar; Ankesh Mittal; Bhawana Rathore; Ajay Jha; Muhammad Sabbir Rahman (2021), “The Role of 3S in Big Data Quality: A Perspective on Operational Performance Indicators using an Integrated Approach”, The TQM Journal,  Vol. ahead-of-print No. ahead-of-print. ABDC- B
  7. Muhammad Sabbir Rahman; Fadi Abdel Muniem Abdel Fattah; Hasliza Hassan; Tayeenul Haque (2021), “An integrated understanding of Academics Knowledge Sharing Behaviour: A Comparative Study on HLIs”, Global Knowledge, Memory and Communication, Vol. 70 No. ½, pp.1-24. ABDC-B.
  8. Muhammad Sabbir Rahman, Md Afnan Hossain, Muhammad Tayeenul Haque, Md. Rifayat Islam Rushan, Mohammad Iftekhar Rahman (2021), “Millennial’s Purchasing Behavior towards Fashion Clothing Brands: Influence of Brand Awareness and Brand Schematicity”, Journal of Fashion Marketing and Management, Vol. 25 No. 1, pp. 153-183, ABDC - B ranking; ABS, Q1.
  9. Muhammad Sabbir Rahman; Fadi Abdel Muniem Abdel Fattah; Bashir Hussain; Md Afnan Hossain (2021),“An Integrative Model of Consumer-based Heritage Destination Brand Equity”, Tourism Review, Vol. 76 No. 2, pp. 358-373, ABDC-B, Q1.
  10. Muhammad Sabbir Rahman; Bashir Hussaina; Mehdi Hussaina; Hasliza Hassan (2020), "Consumer’s Online Restaurant’s Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role", Journal of International Food & Agribusiness Marketing, pp.1-26. ABDC- B; Publisher Taylor & Francis. 
  11. Muhammad Sabbir Rahman, Mahmud Habib Zaman, Afnan Hossain, Mahafuz Mannan, Hasliza Hassan (2019), “Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation” Journal of Islamic Marketing, Vol. 10 No. 4, pp. 1057-1073. ABDC-B.
  12. Muhammad Sabbir Rahman, Mahafuz Mannan, Md. Afnan Hossain and AAhad M. Osman Gani (2018), "Awareness of occupational hazard in learning organizations: Knowledge sharing behaviour and spirituality perspective", Global Knowledge, Memory and Communication (formerly known as Library Review), Vol. 68 No. 1/2, pp. 17-32. (ABDC Ranking: B)
  13. Muhammad Sabbir Rahman, Mahafuz Mannan, Riasat Amir (2018), “The Rise of Mobile Internet : the Adoption Process at the Bottom of the Pyramid" Digital Policy, Regulation and Governance, ISSN: 2398-5038,  Vol. 20 No. 6, pp. 582-599, ABDC-B
  14. Muhammad Sabbir Rahman, Mahafuz Mannan (2018) “Consumer Online Purchase Behavior of Local Fashion Clothing Brands: Information Adoption, e-WOM, Online Brand Familiarity and Online Brand Experience” Journal of Fashion Marketing and Management: An International Journal; Vol. 22 Issue: 3, pp.404-419; ISSN: 1361-2026; ABDC-B.
  15. Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan, Chong Chin Wei (2018), “Tourist’s Preferences in Selection of Local Food: Perception and Behavior Embedded Model”, Tourism Review, Vol. 73 Issue: 1, pp.111-132, ABDC- B, Q1.
  16. Muhammad Sabbir Rahman; Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman, Hasliza Hassan (2018), “Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self Efficacy, Motivation and Big Five personality traits Embedded Model”, International Journal of Educational Management, Vol. 32 Issue: 5, pp.761-782, ABDC-B.
  17. Muhammad Sabbir Rahman, Hasliza Hassan, Ahad Osman-Gani, Fadi Abdel Muniem Abdel Fattah, MD. Aftab Anwar (2017), “Edu-Tourist’s Perceived Service Quality And Perception – The Mediating Role Of Satisfaction from Foreign Students’ Perspectives”, Tourism Review, Vol.72, Issue.2 pp.156-170 ABDC- B.
  18. Julius Tanantaputra, Chong Chin Wei, Muhammad Sabbir Rahman (2017), “Influence of Individual Factors on Concern for Information Privacy (CFIP), a Perspective from Malaysian Higher Educational Students”, Library Review, ISSN: 0024-2535, Vol:66, iss:4/5, pp.182-200, ABDC: B.
  19. Muhammad Sabbir Rahman; Nuraihan Mat Daud; Hasliza Hassan; Aahad M Osmangani (2016), “Effects of Workplace Spirituality and Trust Mediated by Perceived Risk towards Knowledge Sharing Behaviour”, VINE Journal of Information and Knowledge Management Systems, Vol. 46 Issue: 4, pp.450-468, ABDC-B.
  20. Muhammad Sabbir Rahman , Aahad M Osmangani , Nuraihan Mat Daud , Fadi Abdel Muniem AbdelFattah , (2016) “Knowledge sharing behaviors among non academic staff of higher learning institutions: Attitude, subjective norms and behavioral intention embedded model”, Library Review, Vol. 65 Iss: 1/2, pp.65 – 83, ABDC- B.
  21. Muhammad Sabbir Rahman, Aahad M Osmangani, Murali Raman (2016), “Destination Selection for Education tourism: Service Quality, Destination Image and Perceived Spirituality Embedded Model” Journal of Islamic Marketing, Vol. 8 Issue: 3, pp.373-392, ABDC- B.
  22. Muhammad Sabbir Rahman (2012), “Dynamics of Consumer’s Perception, Demographic Characteristics and Consumer’s Behavior towards selection of a Restaurant: An Exploratory Study on Dhaka City Consumers’. Business Strategy Series, VOL. 13 NO. 2 2012, pp. 75-88, ISSN- 1751-5637, ABDC-B.
  23. Muhammad Sabbir Rahman, Bashir Hussain, Ahasanul Haque, (2011) "Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh”, Business Strategy Series, Vol. 12 Iss: 3, pp.146 – 155. ABDC-B.
  24. Muhammad Sabbir Rahman, Bashir Hussain (2014), “A comparative Study of Knowledge Sharing Pattern among the undergraduate and postgraduate students of private universities in Bangladesh”, Library Review, Vol. 63 Issue: 8/9, pp.653-669, ISSN: 0024-2535 (ABDC –B)
  25. Muhammad Sabbir Rahman, Bashir Hussain  (2014),"The Impact Of Trust, Motivation And Rewards On Knowledge Sharing Attitudes Among The Secondary And Higher Secondary Level Students’: Evidence From Bangladesh", Library Review, Vol. 63 Iss 8/9 pp. Emerald (ABDC-B).

INTERNATIONAL AWARDS

1.Awards title: 2018, Outstanding reviewer status achieved for Journal of Retailing and Consumer Services, Level (International/National): International, Awarding Body: Elsevier journal

2.Awards title: Bronze Medal, Research Project: Configuring Malaysian Behaviours and Personalities to Stay Fit Through Functional Food Consumption.Team Member: Dr. Hasliza Hassan, Dr. Abu Bakar Sade, Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian, Level (International/National): International, Awarding Body: Research, Innovation, Commercialisation & Entrepreneurship Showcase 2018 by Multimedia University, Cyberjaya

3.Awards title: 2018 Emerald Literati Awards- for Highly Commended Paper, Level (International/National): International, Awarding Body: Emerald Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, West Yorks., BD16 1WA, United Kingdom; Registered in England No. 3080506, VAT No. GB 665 3593 06

4. Awards title: Gold Medal, Level (International/National): National, Awards title: Faculty Best Index Journal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2015)

5.Awards title: Gold Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards:  10th February 2011

6.Awards title: Silver Medal, Level (International/National): National, Awarding Body: International Islamic University Malaysia Research, Invention and innovation 2011 (IRIE 2011), Date of awards:  10th February 2011 

  RESEARCH GRANT AWARDS AND COMPLETED

1. Project Title: Crafting Entrepreneurship Behavior to Preserve the Malaysian Handicraft Culture. Amount: RM 75200.00/ USD20,000 from Fundamental Research Grant Scheme (FRGS 2018-1), By Ministry of Education (MOE)Research Members: Dr. Hasliza Hassan (Principal Researcher), Dr. Muhammad Sabbir Rahman, Dr. Tan SioKian, Dr. Abu Bakar Sade, Ms. Melissa Wendy Migin , Research Length: Six Months (January 1st 2019 – 31st December 2020).Category: External

2.Project Title: Assessing Brand Health of Non-Bank Financial Institution:  A Case of IPDC Ltd. Amount: BDT 200000 from IPDC Ltd. Bangladesh. Research Members: Muhammad Sabbir Rahman., Mahmud Habib Zaman, Md. Afnan Hossain, Research Length: Six Months (Jul 17 – Dec 17).Category: External

3.Project Title: Effects of Emotional Intelligence and Spiritual Intelligence on Leadership Effectiveness: An Empirical Study on Asian Business Leaders. Amount: 1.4 Million Japanese Yen/ USD12000. Principal Researcher: Prof. Dr. Aahad Osman (IIUM- Malaysia). Co-Researcher: Dr. Muhammad Sabbir Rahman (NSU- Bangladesh), Dr. Zabeda Abdul Hamid (IIUM- Malaysia), Prof. Dr. Yasunaga Wakabayashi (Kyoto University- Japan), Assoc Prof.  Dr. Kwangmoon Kim (Kyoto University- Japan).Duration : Year 2016- 2018

4.Project Title: Configuring Malaysian Behaviors and Personalities to stay fit through Functional Food Consumption. Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Assoc. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee.Project approved value: RM 8000/ USD2000. Duration: 14 months (1 December 2016 – 31 January 2018). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.

5.Project Title: Combating Obesity through Slimming Centre Technology Innovations .Grant’s Name: Mini Fund – Multimedia University Internal Fund. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee. Project approved value: RM 5000/ USD1000. Duration: 14 months (1 December 2015 – 31 January 2017). Source: Faculty of Management, Multimedia University (MMU), Cyberjaya, Selangor.

6.Project Title: “Modeling Cradle to Grave" Financial Literacy and Money Management Programs for rural citizens in Malaysia” Project Id:  (Ref:  FRGS/2/2014/SS07/MMU/02/3) (Funded by Ministry of Higher Education, Malaysia)Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Members: Prof. Dr. Abu Bakar Sade, Asst. Prof. Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian and Dr. Junainah Mohd Mahdee, Project approved value: RM 72,200, Duration: (January 1, 2015- December 30, 2016), Source: Malaysian Government

7.Project Title: “Perceived Value and image embedded model for customers patronage decisions on health insurance products in Malaysia” Project Id:  (Ref: FRGS/2/2013/SS05/MMU/02/7) (Funded by Ministry of Higher Education, Malaysia). Grant’s Name: Fundamental Research Grant Scheme (FRGS-2),MOHE. Project Leader: Asst. Prof. Dr. Muhammad Sabbir Rahman, Project approved value: RM 71,000, Duration: (December1, 2013- November 30, 2015), Source: Malaysian Government (Funded by Ministry of Higher Education, Malaysia)

8. Worked as a Co-Researcher under the project Title “Beyond Philanthropy: New CR (Corporate Responsibility) Model of Sustainability for Malaysian Comp`”. Grant approved from Exploratory Research Grant Scheme (ERGS-1), Amount RM 77,000 by Malaysian Government (August 31, 2013- June 30, 2015) Project Id: EP20130516007 (Funded by Ministry of Higher Education, Malaysia).

 9. Worked as a Co-Researcher under the project Title “Competency model for Malaysian SMES entrepreneurial leaders`”. Grant approved from Fundamental Research Grant Scheme (FRGS 2014-1), Amount RM 77,000 by Malaysian Government (April/2014 - March/2016); Project Id:  (Ref: FRGS/1/2014/SS05/MMU/01/3) (Funded by Ministry of Higher Education, Malaysia)

10.Worked as a Principal Researchers under the project Title “Developing Edutourism Satisfaction Index: Religiosity and spirituality Embedded Model in the Selection of a destination for Edutoursim” Grant approved from Research Management Centre under research initiative grant scheme (RIGS); Amount RM 14,000 by Ministry of higher education Malaysia. (15th December 2015- 14th June 2017)

11.Worked as a Principal Researchers under the project Title “Modeling the Antecedents of Knowledge Sharing Effectiveness Among Non-Academic Administrative Staff in Institutions of Higher Learning in Malaysia” Grant approved from Research Management Centre; Amount RM 20,000 by RESEARCH  MANAGEMENT CENTRE, International Islamic University Malaysia. ( September 2014- August 2015).

12.Worked as a Principal Researchers under the project Title “Determinants of Awareness of Climate Change Issues among The Malaysian Students” Grant approved from Research Management Centre; Amount RM 4,405 by Multimedia University. ( 2013-July 2014); Project ID: IP20130829019.

13.Worked as a Co-Researcher under the project Title “Store Brand Product Dimensions Value Through Brand Personality”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829002.

14.Worked as a Co-Researcher under the project Title “Factors Influencing The Hybrid Car Purchase Intention In Malaysia”. Grant approved from Research Management Centre; Amount RM 5,200 by Multimedia University. (2013-July 2014) Project Id: IP20130829062

15.Worked as a Co-Researcher under the project Title “Alliance between Businesses and Non-Profit Causes in Cause-Related Marketing: The Millennials' Perceptions of Corporate and Brand Image”. Grant approved from Research Management Centre; Amount RM4, 730 by Multimedia University. (2013-July 2014) Project Id: IP20130829016

16.Worked as a Co-Researcher under the project Title “Altruism and Residing Arrangements for Senior Citizens in Malaysia: An Empirical Investigation”. Grant approved from Research Management Centre; Amount RM 8,000 by Multimedia University. (2013-July 2014) Project Id: IP20130829021.

17.Worked as a Co- Researchers under the project Title “The Role of Organizational Commitment, Leadership Style and Strategic Human Resources Practices towards Sustainable Tourism Industry: Comparative Study in U.A.E and Malaysia” Grant approved from Research Management Centre under Joint Research GSM, MMU and CUD; Amount RM 20000 by Multimedia University. (1st June2014- 30th May 2015).

18.Worked as a Co-Researcher under the project Title “The Perception of young Muslim Users toward Face book as Social Network Service: A Study of Malaysian Users Perspective”.  Grant approved from Research Management Centre; Amount RM 20,000 by International Islamic University Malaysia; Project Tenure: 1st November 2011– 31st October 2013.

19.Worked as a Principal Researchers under the project Title “Factors Influencing Service Quality and Consumers’ Behavioral Intention towards Broadband Service Providers in Malaysia: Young Consumer’s Perspective” Grant approved from Research Management Centre; Amount RM 5,900 by Multimedia University. (Year 2012).

20.Worked as a Co-Researcher under the project Title “Hypermarket Brand Value Through Shopping Experience”. Grant approved from Research Management Centre; Amount RM 4,200 by Multimedia University. (Year 2012).

21.Worked as a Co-Researcher under the project Title “Hypermarket Brand Extension Innovations in Retail Services”. Grant approved from Research Management Centre; Amount RM 6,000 by Multimedia University. (Year 2011)





PhD in Business Administration (International Islamic University Malaysia-IIUM)

MBA (North South University- NSU) 

Supervision Completed -Thesis/Dissertation 

Student Name: Shain Akter, Mphil Thesis Title: Effectiveness of training system in public and private banks: Bangladesh Bank (Main Supervisor) (The year 2022)

Student Name: Rashad Yazdanifard ; PhD Thesis; Thesis Title: “Developing an Internet Marketing Mix Matrix Using Product Life Cycle (PLC) and Customer Maturity ” (Co-Supervisor)

 Student Name: Hasliza Binti Hassan (ID No: 1091600112); PhD Thesis Title: Brand Extension And The Mediation Effect Of Experience And Brand Personality (Main Supervisor)

Student Name: Fadi Abdelmuniem Ahmad Abdelfattah (ID No: 1121600032) PhD Thesis Title: “Customers’ Loyalty on Healthcare Insurance Products: Service Quality and Customer Satisfaction Embedded Model”. (Main Supervisor)

Facilitator  of Training

Conducted Basic SPSS Taring on 24th October 2014. Faculty of Languages and Management, International Islamic University Malaysia.

Conducted Multivariate Data Analysis on 27 April 2014. Graduate School of Management, Multimedia University, Cyberjaya 

Appointment of External Examiner: (01)/ Session Chair (1)

Student Name: Amish Vinodbhai Udani

Master Thesis Title: Internalization and Firm Performance of Readymade Garments' SMEs' in Gujerat- India

Role: External Examiner

School of Management

Universiti Sains Malaysia

Year: 2021-06-17

Anna University, Chennai, Tamil Nadu and Bharathiar Univesity, Coimbatore, Tamil Nadu, India.

Appointed as a Session Chair 2014 Asia Conference on Economics & Business Research (ACEB 2014); Conference Proceedings Nov 13 - 14, 2014 Singapore Hosted By, Asia Pacific International Academy, Wholly Owned Subsidiary Of Aventis School Of Management, Isbn: 978-981-09-0089-2.

Examiner Of  Thesis/ Dissertation : (03)

Student Name: Mohammad Morad Hossain, DBA Dissertation Title: “Challenges and Opportunities of Developing Maritime Professionals in Bangladesh: An Empirical Study”

Centre For Higher Studies And Research

Bangladesh University Of Professionals

Mirpur Cantt, Dhaka-1216

Programme: MPhil

Role: External Examiner

Date: 3rd November 2016  

Student Name: Mohd Fauzi Shaffie

DBA Dissertation Title: Profiles of Entrepreneurs and Their Decision-Making Styles: An Exploration in the Malaysian ICT Sector.

Role: SME (Subject Matter Expert)/ Internal Examiner

Date: 15 May 2013 (Wednesday) 

Student Name: Dahlia Binti Ibrahim

PhD Thesis Title : Antecedents and Benefits Outcomes of Internet Portal Utilization in Knowledge Sharing, Information Management and Self Service Support in Malaysia Research University: Employee Satisfaction as Mediator

Role: External Examiner

Full-Time Academic  Experiences

North South University  (NSU)                                                             July 2016- Ongoing

Faculty: School of Business and Economics

Department of Marketing and International Business

Position: Associate Professor

International Islamic University Malaysia (IIUM)                               May 2014- May 2016

Faculty: Faculty of Language and Management

Position: Assistant Professor

Area of Teaching:

MBA Program: Marketing Management, Entrepreneurship,  Advance Marketing , Global

Marketing, Consumer Behavior, Multimedia Marketing, Research Methodology

PHD Program: Advance Research Methodology

DBA Program: Advance Marketing, Marketing Research

International Islamic University Malaysia (IIUM)                                June 2014- May 2016

Faculty: Faculty of Language and Management

Position: Head of Research
 

Multimedia University (MMU)                                                       September 2011- 19th April 2014

Faculty: Graduate School of Management (GSM)

Position: Senior Lecturer, Program Coordinator MBA Program

Area of Teaching:

MBA Program: Marketing Management, Advance Marketing ,

Global Marketing, Consumer Behavior, Multimedia Marketing,

Research Methodology

PHD Program: Advance Research Methodology

DBA Program: Advance Marketing, Marketing Research

                                        

Multimedia University (MMU)                                                      February  2011- September 2011

Faculty: Faculty of Management (FOM)

Position: Lecturer

Area of Teaching:  Marketing Management, Consumer Behavior, Global Marketing, Multimedia Marketing.

Administrative Appointment at Faculty/ University Level

International Islamic University Malaysia (IIUM)                                May 2014- June 2016

Faculty: Faculty of Language and Management

Position: Head of Research

International Islamic University Malaysia (IIUM)                         February 2014- June 2016

Faculty: Faculty of Language and Management

Position: Member of Board Of Studies Under Bachelor Of Tourism Planning And Hospitality Management (BTPHM)

 

M.B.A Program Coordinator, Graduate School of Management, Multimedia University

Date Start of Appointment: 1st February 2012

Date End of Appointment: 31st December 2013

Member of Academic and Corporate Planning (ACP), Graduate School of Management, Multimedia University

Date Start of Appointment: 1st July 2012

Date End of Appointment: 30th December 2013

Member of Research &Development (R&D), Graduate School of Management, Multimedia University

Date Start of Appointment: 1st February 2012

Date End of Appointment: 31st December  2013


Part-Time Academic  Experiences

Multimedia University (MMU)                                                         May 2014- December 2015

Faculty: Graduate School of Management (GSM)

Position: Adjunct Faculty
 

Sharif University of Technology (International Campus- Iran)

Guest Lecturer of MBA program

Area of Teaching:  Marketing Management          

International Islamic University Malaysia (IIUM)                                  Until December 2015

Faculty: Graduate School of Management (GSM)

Guest Lecturer of MBA program

Area of Teaching:  Marketing Management and Practice

 

University Tun Abdul Razzak         

Guest Lecturer of BBA Program

Area of Teaching: Research Methodology

International Islamic University Malaysia (IIUM)          February  2008- September 2011

Faculty: Faculty of Economics and Management Sciences (KENMS)

Part Time  Lecturer of BBA program

Area of Teaching:  Marketing Principles; International Marketing, Organizational Behavior, International Business 

Institute of Centre For Continuing Education-(ICCE) wholly owned subsidiary of IIUM Holdings Sdn.Bhd. (685146-P).

Part Time  Lecturer of Executive Bachelor of Business Management and Executive Diploma in Business Administration

Area of Teaching:  Marketing Principles; Human Resources Management; Strategic Management

 

International Islamic University Malaysia (IIUM)            February  2008- September 2011

Graduate Research Assistant Under Prof. Dr. A.K.M Ahasanul Haque

Faculty: Faculty of Economics and Management Sciences

Department of Business administration.

North South University (NSU)                                                         Fall  2004- Summer 2006

Graduate Research Assistant (GRA)

Under the supervision of Bashir Hussain and Mehdi Hussain

 

Graduate Research Assistant (GRA)

Worked as a principal research assistant under the project “An empirical study of religiosity and ethnocentrism to purchase foreign goods across Malay Muslim consumers”.  Grant approved from Research Endowment Grant; Type MCRF (Management Center Research Fund) (RM 10,000), International Islamic University Malaysia; Project Tenure: 16th June’10 – 15th June 2011.

Worked as a principal research assistant under the project “Factors Influencing Choice of Telecommunication Service Providers and its Implication to Malaysian Customers”.  Grant approved from Research Endowment Grant; Type B (RM 20,000), International Islamic University Malaysia; Project Tenure: 1st September’09 – 1st September 2011.

Worked as a principal research assistant under the project “Practice of advertising on Islamic banking: A case study of MALAYSIA”.  Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’07 – January 2009.

Worked as a principal research assistant under the project “The impact of Professional Development among Academic Staff at PHLI: Case study of Teaching Methodology Course (TMC) at IIUM” Grant approved from Research Management Centre (RM 10,000), International Islamic University Malaysia; Project Tenure: December’08 – January 2009.

Worked as a research assistant under the project “Customers perception on security in e-banking in Malaysia”.  Grant approved from Research Management Centre, International Islamic University Malaysia.

 



 

Marketing Principles; Global Marketing, Internet Marketing, Consumer Behavior, Service Marketing; Marketing Research; Research Methodology

PROFESSIONAL MEMBERSHIP

Organization Name: Academy of International Business (AIB)

Academy of International Business, 667 N Shaw Lane, Room 7, Eppley Center, East Lansing, MI 48824, USA

Membership Type: Academic

Member ID# 52862 

Effective Date: 17/6/2021

Expiration Date: 17 /6/2022

Organization Name: International Society for Development and Sustainability (ISDS)

ISDS LLC, Japan ;

Membership Type: Academic

Membership ID# M170169

Effective Date: 22/4/2017

Organization Name: The American Marketing Association (AMA)

311 S. Wacker Drive, Suite 5800; Chicago, IL 60606; Tel:(800)AMA-1150 or (312)542-9000; Fax:(312)542-9001.

Membership Type: Academic

Member ID# 03307365

Effective Date: 5/8/2015

Expiration Date: 5/31/2017


Organization Name: Asian Academy of Management  (AMA)

Asian Academy of Management;  School of Management, Universiti Sains Malaysia

Pulau Pinang, Office No: 04 - 653 2338

Membership Type: Academic/ Ordinary

Member ID# AAM086/2015/2017

Effective Date: 1/10/2015

Expiration Date: 30/10/2017

Organization Name: Asian Council of Science Editors (ACSE)

Contact: Awais Jabbar; Assistant Manager Membership; Asian Council of Science Editors; P.O. Box 126208, Deira, Dubai, UAE

Email: acse@theacse.com .

Membership Type: Academic

Effective Date: 30/5/2015

Expiration Date: 30/5/2016

Organization Name: EATAW (European Association For the Teaching of Academic Writing)

Position: Members

Organization Name: Management Education & Research Consortium Global (MERC Global)  

Overview: MERC Global is registered under the Society Registration Act 1860, Govt. of India

Position: Executive Board Members

Membership No: Member of Executive Board (2013-15)

Organization Name: Marketing Profs!  (http://www.marketingprofs.com/)

Position: Basic Members

Organization Name: Internet  Marketing Association

(http://imanetwork.org/)

Position: Basic Members

Organization Name: Online Trading Academy  (http://www.tradingacademy.com/about-us/

Position: Basic Members

 

B2B Marketing ( Supply Chain Network), Services Marketing, Retial Marketing