Mr. Ehfaz Nowman [EhN] | North South University

Full-Time Faculty
Senior Lecturer

MSc in Marketing, Manchester Business School, University of Manchester, UK
BBA in Marketing and International Business, North South University

Phone: +880-2-55668200 Ext: 6100
Email: ehfaz.nowman@northsouth.edu
Office: NAC 724

About

Ehfaz Nowman is a Lecturer of the Marketing and International Business department at the School of Business and Economics, North South University.

Ehfaz completed his undergrad at North South University, dual-majoring in Markting and International Business. He later joined and worked in advertising at Grey and TBWA\Benchmark. After working for some time in the country, he later moved to Manchester, UK for his Master's over at The Manchester Business School, University of Manchester. There he completed his postgrad in Marketing with a research focus in Consumer Behaviour in Digital Space. He then moved back to Bangladesh and worked in Digital Marketing handling digital strategies for multiple brands. He then joined The School of Business and Economics at North South University as a Lecturer in the Marketing and International Business.

Selected Publications

Hasan, M., Khalil, Z. T., Rahman, S., Nowman, E., Faiyaz, T. A. (2025). The Effects of Packaging Innovativeness on Purchase Intention: The Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image. AMS World Marketing Congress (accepted)

Zaman, M. H., Nowman, E. and Muntazeri, M. (2024). An empirical Investigation of the factors affecting patronage intention toward Islamic banking. British Academy of Management (BAM).

Nowman, E. (2024). The effect of Viral Social Media Advertisements on Purchase Intention: A take on Personal Care Products. International Journal of Business and Management Toronto, 11(2)

Mannan, M., Amir, R. M., Nowman, E., & Rana, M. B. (2017). Antecedents of Customer Satisfaction Towards Shopping Malls: From the Perspective of Less Developed Countries. North South Business Review 8 (1), 29-51.

Awards & Honors

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Educational Qualifications

MSc in Marketing, Manchester Business School, University of Manchester, UK
Area of focus: Consumer behaviour in Digital space

BBA in Marketing and International Business, North South University

Academic Experience

No Data Found

Corporate Experience

Client Service Dept,
Grey Advertising Bangladesh Ltd.

Creative Copywriter,
TBWA\Benchmark

Creative Digital Copywriter,
Unifox Digital Media

Courses

MKT202 - Introduction to Marketing
MKT337 - Promotional Management

MKT330: Digital Marketing

Membership and professional Activites

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Research Interests

Advertising, Consumer behaviour, Digital Marketing