Center of Excellence in Higher Education
The First Private University in Bangladesh

Ms. Ishrat Jahan Synthia

Full Time Feculty
Senior Lecturer 

Master of Commerce in Marketing, Macquarie University, Sydney,

Phone: +880-2-55668200 Ext:

Curriculum Vitae



Ms. Ishrat Jahan Synthia is a Senior Lecturer at the department of Marketing and International Business under the School of Business & Economics. She has been teaching at NSU as a core faculty member since Summer, 2008. She has done her Master’s degree in “Marketing” from Macquarie University, Sydney. Previously, she earned her Bachelor’s degree in “Business Administration” from North South University majoring in Marketing, Finance & Accounting. Ms. Synthia teaches courses related to Marketing such as Introduction to Marketing, Consumer Behavior, Advertising and promotions, Services Marketing, Strategic Marketing etc. She has been supervising interns every semester since 2010.

In addition to teaching, Ms. Synthia has been serving as a Faculty Advisor of ‘North South University Shangskritik Shangathan’ (NSUSS) from the beginning of 2015, which is one of the oldest and biggest student clubs in NSU. Majority of the cultural activities at NSU take place under her supervision and assistance like Pahela Falgun, Nobo Borsho Utshob, Ekushe February, Shadhinota Dibosh, Annual Cultural Evening (ACE), Orientation, Convocation (cultural part), National Mourning day etc. to name a few. Being an NSU Alumna, she has been profoundly active with several Alumni activities with NSU, for instance, in the process of creating “The Human Map” – “ NSUer Bukey Bangladesh” to portray unity and solidarity with the whole nation to fight against terrorism  on the 31st July, 2016. 

Conference Presentation:

Synthia, Ishrat J, Kabir, Shafquat, ‘Ban on plastic bags and the emergence of new varieties: A study of awareness regarding the eco-friendlier shopping bags and its impact on behavior change’. Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 August


Synthia, Ishrat J., Kabir, Shafquat, ‘An investigation of consumer attitudes towards new varieties of shopping bags: exploring eco-awareness and the possibility of behavior change’, Journal of Developing Areas, Vol. 48, No.2, 2014

Ahmed, Jashim Uddin.,Chowdhury, Md. Humayun Kabir; Synthia, Ishrat J., and Sultana, Ishrat) (2013). ‘Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country’, ASEAN Marketing Journal, Vol. 5(2), 2013

Forthcoming paper topics:

Parents’ perception towards school selection criteria

Growth of Mobile Financial Services in Bangladesh

Master of Commerce in Marketing

Institution: Macquarie University, Sydney, Australia

Concentration: Marketing

Bachelor in Business Administration (BBA)

Institution: North South University, Bangladesh

Concentrations: Marketing; Finance and Accounting

Principles of Marketing (MKT202)

Advertising & Promotion (MKT337)

Consumer Behavior (MKT344)

Services Marketing (MKT412)

Strategic Marketing (MKT460)

Internship (BUS498)

  • Faculty Advisor, North South University Shangskritik Shangathan (NSUSS)
  • Ex Chair, Assessment and Curriculum Planning Committee, MIB
  • Member, Research Committee, Department of Marketing and International Business
  • Convener, Musical Part, Club Fair, 2015
  • Co-Convener, Musical Part, Club Fair, 2016
  • Member, Constitution of NSU Student Clubs Sub-committee
  • Member, Celebration of 24 Years of Glory of NSU Sub-committee
  • Influence of social media on purchasing patterns.
  • Service audit of various service providers from different industries.
  • Measuring and comparing Ethnocentrism of different nationalities.
  • Changing trend of consumer lifestyle with the advancement of 3G technology.
  • Consumer perception towards local Vs foreign pharmaceutical products