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Full Time Faculty Ph.D, University of Queensland, Australia Doctor of Business Administration, Southern Cross University, Australia MBA, North South University Phone: +880-2-55668200 Ext: 1703 E-mail: mahmud.hassan01@northsouth.edu Office: NAC 715
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Dr. Mahmud Hassan joined North South University as an Associate Professor in the Department of Marketing and International Business after completing his Ph.D in Marketing at the University of Queensland, Australia. He has received his Doctor of Business Administration degree from Southern Cross University, Australia. He was a Lecturer at the University of Southern Queensland in Australia before joining North South University.
Dr. Mahmud is involved in various research activities. His research interests lie in consumer value creation, customer citizenship behaviour, new product preannouncements, consumers’ perception of risk with product innovation, country of origin and brand innovativeness. He is the first researcher to introduce and define the concepts of Defending the Brand and Cheerleader in the context of consumer behaviour. His research has been published in the Journal of Consumer Behaviour, Internet Research and Spanish Journal of Marketing. He has also presented papers at reputed conferences at the American Marketing Association, Academy of Marketing Science, Australia and New Zealand Marketing Academy and Spanish Marketing Association.
Dr. Mahmud has developed a research network with reputed behavioural scientists in Australia and Europe and has editorial board membership in the Journal of Innovations in Digital Marketing. He also serves as the ad hoc reviewer of reputed journals, such as Journal of Consumer Behaviour, Internet Research, Journal of Product and Brand Management, Journal of Strategic Marketing, Journal of Brand Management and Spanish Journal of Marketing, etc.
He was an Associate Professor & BBA Program Coordinator at the School of Business, Chittagong Independent University (CIU). He directed the Centre of Excellence for Teaching and Learning (CETL) at Chittagong Independent University. He was also the Head of Marketing department of the School of Business, Chittagong Independent University (CIU). He was a Lecturer and Research Assistant for the Graduate College of Management at Southern Cross University. Previously he also served as a Lecturer in the School of Business at the Independent University, Bangladesh (IUB).
Journal publications:
Hassan, M.; Hasan, R. (2020). Who says waiting is boring? How consumer narratives within online communities’ help reduce stress while waiting Spanish Journal of Marketing. Vol. 24 (3). (SJR: Q2, ABDC B)
Hassan, M.; Casalo, L. (2016). Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities; Internet research, Vol. 26 (4). (SJR: Q1; ABDC: A).
Hassan, M.; Pervan, S.; Kortt, M.; Mydock, S. (2016) Facebook and Self- Disclosure: Identifying Value Creating Behaviour. Journal of Consumer Behaviour. Vol. 15 (6). (SJR: Q1; ABDC: A)
Islam, A.; Hassan, M; Chowdhury, R. (2006): Understanding customer expectation and perceptions of Service Quality through SERVQUAL: A Study of Multinational Banks in Chittagong City. Journal of Business Administration. Vol. 32 (1).
Hassan, M.; Azim, T.; (2004). Relationship Marketing: Understanding and implementing the concept, Journal of Business Administration, 30 (1).
Islam, A.; Hassan, M. (2003). Product Positioning: A study of Chips Industry in Chittagong City, Journal of Business Administration. Vol. 29 (3).
Azim, T.; Hassan, M. (2002). Strategic Alliance: A conceptual framework, Journal of Business Administration, Vol. 28 (1).
Conferences:
Hassan, M.; Pappu, R.; Kelly, S. (2021). New product preannouncement and brand innovativeness: Structured Abstract. Academy of Marketing Science Annual Conference, USA.
Hassan, M.; Pappu, R.; Kelly, S. (2020) New product preannouncement effects on brand innovativeness: the mediating role of perceived risk American Marketing Association’s (AMA) Summer Educators Conference, San Francisco.
Hassan, M.; Pappu, R.; Kelly, S. (2018) How new product preannouncement influence brand’s innovativeness, Australia & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.
Hassan, M.; Pappu, R.; Kelly, S. (2018) The role of new product pre-announcements in shaping brand innovativeness: an empirical examination. Australia & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.
Hassan, M.; Casalo, L.; Belanche, D. (2016) The relevance of empathy on Facebook Brand Communities; AEMARK Spanish Marketing Conference, Leon, Spain.
Hassan, M.; Casalo, L. (2015) Understanding waiting behavior: How other consumers help relieve stress within online communities; International Conference on Business, Finance and Administrative Sciences, Las Vegas, USA.
Casalo. L.; Hassan, M. (2015) LA DEVOCIÓN DEL CONSUMIDOR Y SU DEFENSA A LAS MARCAS EN COUNIDES MARCA EN FACEBOOK; AEMARK Spanish Marketing Conference, Pamplona, Spain.
Hassan, M.; Pervan, S.; Chowdhury, R. (2014) Customer-to-customer helping behavior and its implications to the marketers within brand communities of Facebook, American Marketing Association’s (AMA) Summer Educators Conference, San Francisco, USA.
Hassan, M.; Pervan, S. (2011) Brand Community Practices: How do they create value? Australia & New Zealand Marketing Academy (ANZMAC) Conference, Perth, Australia.
Hassan, M.; Islam, A., Chowdhury, R. (2005) Corporate Social Responsibility: A Case Study of British American Tobacco. 2nd International Business Research Conference; University of Technology (UTS), Australia.
Islam, A.; Hassan; M.; Chowdhury, R. (2004) Gaining Customer Knowledge through SERVQUAL, 5th European Conference on Knowledge Management, Paris, France.
University of Queensland Research Training Scholarship for the Ph.D program (Total value: 300,000 AUD).
Endeavour International Post Graduate Research Scholarship (EIPRS) for the DBA at Southern Cross University (Total value: 180,000 AUD).
Ph.D in Marketing and Innovations from University of Queensland, Australia.
Doctor of Business Administration in Marketing from Southern Cross University, Australia.
MBA in Marketing from North South University.
Lecturer
School of Management and Enterprise. University of Southern Queensland (USQ).
Associate Professor & Head (Marketing department)
School of Business, Chittagong Independent University (CIU)
Director
Centre of Excellence for Teaching and Learning (CETL) Chittagong Independent University.
Assistant Professor & BBA Program Coordinator
School of Business, Chittagong Independent University (CIU)
Lecturer & Research Assistant
Graduate College of Management; Southern Cross University.
Lecturer
School of Business, Independent University Bangladesh (IUB).
Principles of Marketing, Principles of Management, Marketing Management (Australia), Consumer Behavior (Australia), Brand Management, International Marketing, Services Marketing, Marketing Communications, Product and Pricing Policies, Marketing Research (Australia), Advertising and Promotions, Leading and Managing People (Australia), Knowledge Management (Australia) and Strategic Management (Australia and Bangladesh).
Editorial Board Membership:
Journal of Innovations in Digital Marketing Member, Editorial Board.
Reviewer (ad hoc):
Internet Research, Journal of Consumer Behaviour, Journal of Product and Brand Management, Journal of Brand Management, Spanish Journal of Marketing, and Journal of Innovations in Digital Marketing.
American Marketing Association (AMA), Academy of Marketing Science, Academy of International Business, and ANZMAC conferences.
Member:
American Marketing Association
Academy of Marketing Science
Marketing Science Institute
Academy of International Business
Australia and New Zealand Marketing Academy (ANZMAC)
Value creation
Consumer citizenship behaviour
Brand community
Brand innovativeness
Percieved risk
New product preannouncement
Country of origin