Center of Excellence in Higher Education
The First Private University in Bangladesh

Mr. Mahmud Habib Zaman

Full Time Faculty
Senior Lecturer

M.Sc., International Management & Marketing, Queen Mary, University of London, UK.

Phone: +880-2-55668200 Ext-

Curriculum Vitae




Mr. Zaman is currently serving as Senior Lecturer at the Department of Marketing & International Business, School of Business and Economics at North South University.

Mr. Zaman completed his Master’s degree from Queen Mary, University of London majoring in International Management & Marketing. During his academic services, Mr. Zaman has taught in several renowned universities in Bangladesh including Institute of Business Administration (IBA), University of Dhaka and American International University – Bangladesh (AIUB). Mr. Zaman has also published a good number of article which are ranked by Australian Business Deans Council (ABDC) and indexed by Thomson Reuters & Scopus. His research interest are concentrated in the field of Consumer Behavior (including that of Bottom of Pyramid Markets), service marketing and rural marketing.

Mr. Zaman is also currently the Head of the Self-Assessment Committee (SAC) of the Institutional Quality Assurance Cell (IQAC) at North South University. IQAC is a joint project of the World Bank and University Grants Commission (UGC) of Bangladesh under Higher Education Quality Enhancement Project (HEQEP).

Empirical Papers

Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-Service Quality and Trust on Customer's Patronage Intention: Moderation Effect of Adoption of Advanced Technologies. Journal of Global Information Management (JGIM)28(1), 39-55. [ABDC - A].

Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’s sales performance. Journal of Islamic Marketing. [ABDC - B].

Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioral intention: public and private hospitals context. Marketing Intelligence & Planning36(3), 349-364. [ABDC - A].

Rahman, M. S., Abdel Fattah, F. A. M., Zaman, M. & Hassan, H. (2018). Customer’s patronage decision toward health insurance products: Mediation and multi-group moderation analysis. Asia Pacific Journal of Marketing and Logistics30(1), 62-83. [ABDC-B].

Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit Knowledge Sharing Behavior among the Academic Staff: Trust, Self-Efficacy, Motivation and Big Five personality traits Embedded Model. International Journal of Educational Management, 32(5), 761-782. [ABDC – B]. 

Rahman, M. S., Zaman, M. H., Hassan, Hasliza & Chong, Wei (2018). Tourist’s Preferences in Selection of Local Food: Perception and Behavior Embedded Model. Tourism Review, Tourism Review, 73(1). [ABDC - B].

Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review19(1), 91-101. [ABDC - B].

Hossain, M. A., Zaman, M. H., & Rahman, M. S. (2018). Exploring critical factors for measuring brand health: perspectives from NBFI customers.  International Journal of Business & Management Toronto (IJBMT), 5(1), 1-14.

Hossain, M. A., Zaman, M. H., Evan, M. A. M., & Rahman, M. S. ASSESSING SERVICE EXPERIENCE IN CUSTOMER’S CARE CENTER (2017). North South Business Review, 85. 

 Zaman, M. H., Khalil, Z. T., Rahman, M. S., & Jahan, S. M. (2017). Constructing perceived intention to use smart phones at Bottom of the Pyramid (BOP) market. North South Business Review, 84. 

 Rahman, M. S., Hassan, H., Islam, N., & Zaman, M. H. (2016). Constructing tacit Knowledge Sharing Behaviour among the Non-Academic members of Institutions higher learning. North South Business Review, 82. 

 Zaman, M. H. & M. H. (2016). Corporate Merger of the telecom sector: Perspective from a Developing Country. International Journal of Business & Management Toronto (IJBMT), 3(2), 1-17.

 Zaman, M. H. & Amin. K. M. (2016). Examining Students’ Attitude towards using course content management system (CCMS). International Journal of Business & Management Toronto (IJBMT), 3(1), 1-14.

Rahman, S., Salam, R., Zaman, M. H. (2014). Role Transition and Consumer’s Perception of Brands: An Empirical Study of Graduating Students. International Journal of Business & Management Toronto (IJBMT), 1(2), 1-14.

Zaman, M. H. & Zaman, M. (2014). Compulsive buying behaviour in virtual worlds: An exploratory study (2014). International Journal of Business & Management Toronto (IJBMT), 1(1), 1-34.

Chowdhury, A. T. A. & Zaman, M. H (2011). Uses of alternative forms of sustainable energy: Case of solar photovoltaic system in the rural areas of Bangladesh (2011). International Journal of Business and Management Tomorrow2(2), 2249-9962.


Case Studies 

Amin, M. K., & Zaman, M. H. (2020). Which Comes First in the Apparels Industry: Process or Compliance? Sage Business Cases (SAGE).

Zaman, M. H., Sharif, S. Z., Zaman, M., & Rowshan, S. (2020). Crimson cup Bangladesh: Expanding the coffee market to the youth of Bangladesh. Sage Business Cases (SAGE).

Zaman, M. H., & Rahman, M. S., (2018). Surviving A Corporate Telecom Merger: Case Study on Robi Axiata and Airtel Bangladesh. Sage Business Cases (SAGE). <LINK>

Zaman, M. H., Rahman, M. S., & Hossain, M. A. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. Sage Business Cases (SAGE). <LINK>



Conference Proceedings 

Comparative Analysis of Supply Chain management for Universities through ITESCM Model (2014). International Conference on Industrial Engineering and Operations Management.

Use of public health information system as a tool for disaster management and development of affected individuals: case of cyclone SIDR in Bangladesh. Geo-Trop Conference, Chulalongkorn University, Thailand.



Master of Science (M.Sc.)
Major in International Management & Marketing
Queen Mary & Westfield College,
University of London, UK


Master of Public Health (MPH) 
Major in Occupational & Environmental Health


Bachelor of Business Administration (BBA)
Major in Marketing
American International University - Bangladesh (AIUB)

American International University – Bangladesh (AIUB)
Assistant Professor,
Department of Marketing, 
Faculty of Business Administration,
May 2011 - May 2015

Institute of Business Administration (IBA),
University of Dhaka
Adjunct Faculty,
University of Dhaka
June 2015 to Dec 2015

Southeast University
Adjunct Faculty,
Sept 2011 to April 2012

Student Counselor (International Students office),
Queen Mary, University of London, UK
Feb 2009 - Apr 2010

Assistant Manager,
Operations Deptartment,
National Housing Finance & Investments Co. Ltd.
Dhaka, Bangladesh 
Feb. 2007 – July 2008

Modules Taught

Marketing Courses 

MKT 202: Principles of Marketing
MKT 460: Strategic Marketing
MKT 412: Services Marketing 

International Business courses 

INB 372: International Business
INB 480: Strategic Marketing Management

Member - Chartered Institute of Insurance (CII)

Research Interest includes:

Consumer Behviour (Purchase Intentions)
Social Inclusion (Base of Pyramid)
Service Deliverables
Brand personalities
Purchase intention & behaviour (tourism, Impuslive and Compulsive buying)