Center of Excellence in Higher Education
The First Private University in Bangladesh

Ms. Zarjina Tarana Khalil

Full Time Faculty
Senior Lecturer 

Master of Marketing, Griffith University, Australia
BBA, Marketing & MIS, North South University 

Phone: +880-2-55668200 Ext:1755
Office: NAC 720A

Curriculum Vitae



Ms. Zarjina T. Khalil is a Senior Lecturer of Marketing at the School of Business at North South University. Ms. Khalil earned her Masters in Marketing degree from Griffith University, Australia and is the recipient of the Griffith Award for Academic Excellence. She joined NSU as a lecturer in Summer 2008 and has been teaching marketing courses. Her primary area of interest is the Bottom of Pyramid market and rural marketing. This interest earned her a fellowship at the Social Business Certificate Program at HEC Paris in 2010. Since then, she has been actively involved in conducting research and writing papers for this segment, particularly their consumption patterns and impact of income on their lifestyle. She has completed several certificate courses on global poverty, development studies and challenges in third world countries. Her research interest has also led to several publications and she continues to look for new research opportunities in this area.


Courses Taught: Principles of Marketing, Promotions Management, Brand Management & Services Marketing


Research Interest: Bottom of Pyramid, Consumption Patterns, Happiness & Life Satisfaction

Bashir, MMA, Khalil, Z.T., Haider, ASM, Chowdhury, A.H. and Mustafa, M.S., (2010)“Social Busness: Scopes and Challeges”, Proceedings of the International Conference of Knowledge Globalization, 178-180, May 2010, Dhaka                                                                                                                    ISBN 978-984-33-1631-2


Hussain, M., Hussain, B. Rahman, S. and Khalil, Z.T., (2012) ‘Perception of Students towards the Study of Social Business’, Journal of Business and Economics, March 2012, pp. 212-221                      ISSN 2155-7950


Khalil, Z.T., Kabir, S. and Patwary, N.M. (2012) ‘Acceptance and Effectiveness of E-Learning in a Developing Economy: Perspectives from Bangladesh’, Proceedings of the Fifth International Conference of Education, Research and Innovation, November 2012, Madrid,Spain pp. 6312-6320 ISBN 978-84-616-0763-1                                                                                                                            

Khalil, Z.T. and Kabir, S. (2014) ‘Shifts in the Consumption Pattern and Materialism of the Rural Poor’ Vol 3, Issue 1, pp. 50-70 of The South Asianist, Journal of South Asian Studies, University of Edinburgh                                                                              ISSN 2050-487X


Khalil, Z.T. and Kabir, S. (2015), “Awareness of Water Wastage and Attitude towards Water Conservation in a domestic setting in Dhaka, Bangladesh” International Journal of Conceptions on Management and Social Sciences Vol.3, Issue. 1, March’ 2015; ISSN: 2357 - 2787

Book Chapter

Khalil, Z.T. and Hussain M. Edited chapter titled ‘Social Business Marketing Mix’ for the Book Social Business: Theory, Practice and Critical Perspectives in collaboration with the California Institute of Social Business, California State University, Channel Islands  Published February 2014

  • 25% Scholarship at North South University during BBA based on Merit
  • Magna Cum Laude in BBA Degree
  • Teaching Assistantship for School of Business
  • Griffith University Award for Academic Excellence 2007
  • Fellowship as a Visiting Scholar for Social Business Certificate at HEC Paris 2010
  • SBE Outstanding Teaching Award, June 2015
  • Best Paper Award at 13th SIMSR Global Marketing Conference, Mumbai, February 2018


Master of Marketing                                                                                                           Griffith University, Brisbane, Australia 
Recipient of the Griffith University Award for Academic Excellence


Bachelor of Business Administration  
North South University, Dhaka, Bangladesh

Major in Marketing and Information Systems
Graduated Magna Cum Laude (With High Praise)

Apart from teaching marketing courses to students, Ms. Khalil has served the univeristy on innumerable occassions.

  • Chair in Charge, Department of Marketing & International Business
  • Member of the core Accreditation Team and Standard 6
  • Member, Assessment & Curriculum Planning Committee, MIB
  • Interim Chair, Department of Marketing & International Business, 23rd -28th  August 2014
  • Member Faculty Affairs Committee, SBE
  • Executive Committee Member for the International Conference on Statistical Sciences, 2008
  • Organizing Committee Member for the Social Business Forum 2012
  • Mentor and Judge for Inter-University Competitions like Brandwitz and Ad-Maker

MKT 202 (Principles of Marketing)
MKT 337 (Promotions Management)
MKT 465 (Brand Management)
MKT 412 (Services Marketing)

Social Business: Poverty and Enterprises, HEC Paris     June 2010

The Challenges of Global Poverty, EdX with MIT (Online Course)   May 2013

Globalization's Winners and Losers EdX with Georgetown (Online Course) December 2013
Entrepreneurship in Emerging Economies EdX with Harvard (Online Course) May 2018

Online/Digital Buying Behaviour

Services Marketing

Bottom of Pyramid Market
Rural Marketing