Full Time Faculty Master of Marketing, Griffith University, Brisbane, Australia Senior Lecturer, Department of Marketing and International Business zarjina.khalil@northsouth.edu 55668200 x 1755 Office : NAC720A
Ms. Zarjina T. Khalil is a Senior Lecturer of Marketing at the School of Business at North South University. Ms. Khalil earned her Masters in Marketing degree from Griffith University, Australia and is the recipient of the Griffith Award for Academic Excellence. She joined NSU as a lecturer in Summer 2008 and has been teaching marketing courses. Her primary area of interest is the Bottom of Pyramid market and rural marketing. This interest earned her a fellowship at the Social Business Certificate Program at HEC Paris in 2010. Since then, she has been actively involved in conducting research and writing papers for this segment, particularly their consumption patterns and impact of income on their lifestyle. She has completed several certificate courses on global poverty, development studies and challenges in third world countries. Her research interest has also led to several publications and she continues to look for new research opportunities in this area. Courses Taught: Principles of Marketing, Promotions Management, Brand Management, Consumer Behavior, Strategic Management, Services Marketing & Emerging Economies/Markets Research Interest: Bottom of Pyramid, Consumption Patterns, Happiness & Life Satisfaction, Service Consumption
Journal Articles Khalil, Z.T. & Nahid, F. (2022). Family Businesses and their Transition to Industry 4.0: Human Resource Perspectives from Bangladesh. International Journal of Technology and Human Interaction: Special Issue Submission: The Transition from Industry 3.0 to Industry 4.0: Strategic Human Resource Management in the era of Digitalization. Vol. 18, Issue 7, Article 5, Publisher: IGI Global, USA Khan, N. I., Ahmed, K., & Khalil, Z. T. (2021) Desperate Time Calls for Desperate Measures: Exploring the Coping Mechanisms of the Rohingyas in Camps. Jahangirnahar Review:Part II, Social Science, 45(2), 389–97. ISSN 16827422 Khan, N. I., Ahmed, K., & Khalil, Z. T. (2019). A hybrid approach of adolescent education for the Rohingyas in Bangladesh: A way forward for sustainable future. Jahangirnahar Review:Part II, Social Science, XLIII, 343–354. https://juniv.edu/journal/11214/file ISSN 16827422 Zaman, M. H., Khalil, Z. T., Rahman, M. S., & Jahan, S. M. (2017). Constructing perceived intention to use smart phones at Bottom of the Pyramid (BOP) market. North South Business Review, 84. Khalil, Z.T. and Kabir, S. (2015), “Awareness of Water Wastage and Attitude towards Water Conservation in a domestic setting in Dhaka, Bangladesh” International Journal of Conceptions on Management and Social Sciences Vol.3, Issue. 1, March’ 2015; ISSN: 2357 - 2787 Khalil, Z.T. and Kabir, S. (2014) ‘Shifts in the Consumption Pattern and Materialism of the Rural Poor’ Vol 3, Issue 1, pp. 50-70 of The South Asianist, Journal of South Asian Studies, University of Edinburgh ISSN 2050-487X Hussain, M., Hussain, B. Rahman, S. and Khalil, Z.T., (2012) ‘Perception of Students towards the Study of Social Business’, Journal of Business and Economics, March 2012, pp. 212-221 ISSN 2155-7950 Cases Zaman, M. H, Zaman, M., & Khalil, Z.T, (2022). Patents, copyrights, and blueprints: The case of the purple box. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529775709 Chowdhury, T.A. & Khalil, Z.T. (2022). 'Unhealthy Competition is Driving Away Sustainability: A Case on Local Battery Industry of Bangladesh', for the book Cases on Marketing Theories-Perspectives from Bangladesh, Albatross Publications, ISBN: 978-98496319-1-0, pp. 27-34 Khalil, Z.T. , Banu, N.T. (2022). 'Chaldal.com-Dealing with Growth Strategies', for the book Cases on Marketing Theories-Perspectives from Bangladesh, Albatross Publications, ISBN: 978-98496319-1-0, pp. 72-81 Khalil, Z. T.; Ferdous, Mirza. M (2019). ‘Amar Desh Amar Gram e-Shop: An e- Commerce Initiative for Development of Rural Economy Through Inclusive Marketing’, Sage Business Cases Originals (Online ISBN:9781526469274), SAGE Publications.DOI:http://dx.doi.org/10.4135/9781526469274 Banu, N.T, Khalil, Z. T. and Hossain, F, I (2019). ‘Keeping Hope Afloat: Emirates Friendship Hospital’s Mission to Serve the Poor’, Sage Business Cases (Online ISBN:9781526473509), SAGE Publications: SAGE Business Cases Originals. DOI:http://dx.doi.org/10.4135/9781526473509 Book Chapter Khalil, Z.T. and Rahman, S. (2023), "Leveraging Technology to Enhance Access to Healthcare and Manage Medical Waste: Practices from Emerging Countries", Islam, Q.T., Goel, R. and Singh, T. (Ed.) Fostering Sustainable Businesses in Emerging Economies, Emerald Publishing Limited, Leeds, pp. 187-206. https://doi.org/10.1108/978-1-80455-640-520231012Khalil, Z.T. and Hussain M. (2014) Edited chapter titled ‘Social Business Marketing Mix’ for the Book Social Business: Theory, Practice and Critical Perspectives in collaboration with the California Institute of Social Business, California State University, Channel Islands Published February 2014 Conference Proceedings Khalil, Z.T., Kabir, S. and Patwary, N.M. (2012) ‘Acceptance and Effectiveness of E-Learning in a Developing Economy: Perspectives from Bangladesh’, Proceedings of the Fifth International Conference of Education, Research and Innovation, November 2012, Madrid,Spain pp. 6312-6320 ISBN 978-84-616-0763-1 Bashir, MMA, Khalil, Z.T., Haider, ASM, Chowdhury, A.H. and Mustafa, M.S., (2010)“Social Busness: Scopes and Challeges”, Proceedings of the International Conference of Knowledge Globalization, 178-180, May 2010, Dhaka ISBN 978-984-33-1631-2 CONFERENCES & SEMINARS "Understanding the Attitude towards Online Grocery Shopping: A Study on Consumers of Dhaka", 13th SIMSR Global Marketing Conference (February 15-16, 2018) held at K.J.Somaiya Institute of Management Studies & Research, Vidyavihar, Mumbai 400077 India ‘Shifts in Consumption Pattern and Materialism of the Rural Poor’ at the 12th Biennial Conference of the European Association of Social Anthropologists (EASA), in the panel ‘Materiality and Poverty’ held in Nanterre University, Paris, July 10-13th 2012 Attended: First India Responsibility Forum held in Mumbai India, March 22-23, 2010, with Professor Yunus as Keynote Speaker and corporations discussing about Corporate Responsibility towards the society and sustainability
Best Paper Award at 13th SIMSR Global Marketing Conference, Mumbai, February 2018 SBE Outstanding Teaching Award, June 2015 Fellowship as a Visiting Scholar for Social Business Certificate at HEC Paris 2010 Griffith University Award for Academic Excellence 2007 25% Scholarship at North South University during BBA based on Merit Magna Cum Laude in BBA Degree
EDUCATION Master of Marketing Griffith University, Brisbane, Australia Recipient of the Griffith University Award for Academic Excellence Bachelor of Business Administration North South University, Dhaka, BangladeshMajor in Marketing and Information SystemsGraduated Magna Cum Laude (With High Praise)
Apart from teaching marketing courses to students, Ms. Khalil has served the univeristy on innumerable occassions. Associate Director, Advance Business Management Training Program (WBG & WeConnect) July 2021 - till present Chair in Charge, Department of Marketing & International Business September 2015-September 2017 Guest lecturer at BML Munjal University, India, as part of Faculty Exchange Program, August 2018 Member of the core Accreditation Team and Standard 6 Member, Assessment & Curriculum Planning Committee, MIB Interim Chair, Department of Marketing & International Business, 23rd -28th August 2014 Member Faculty Affairs Committee, SBE Executive Committee Member for the International Conference on Statistical Sciences, 2008 Organizing Committee Member for the Social Business Forum 2012 Mentor and Judge for Inter-University Competitions like Brandwitz and Ad-Maker
Reviewer and Member: Journal of Applied Research in Higher Education Reviewer and Member: City, Culture and Society, an Elsevier Journal Reviewer: International Journal of Research and Innovation in Social Science (IJRISS)
MKT 202 (Principles of Marketing) MKT 337 (Promotions Management) MKT344 (Consumer Behavior) MKT 465 (Brand Management) MKT 412 (Services Marketing) MGT 489( Strategic Management) INB450 (Emerging Economies)
Social Business: Poverty and Enterprises, HEC Paris June 2010 The Challenges of Global Poverty, EdX with MIT (Online Course) May 2013 Globalization's Winners and Losers EdX with Georgetown (Online Course) December 2013 Entrepreneurship in Emerging Economies EdX with Harvard (Online Course) May 2018
Online/Digital Buying Behaviour Services Marketing Bottom of Pyramid MarketRural Marketing