Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr Khandker Md Nahin Mamun

Full Time Faculty
Assistant Professor

PhD, University of Strathclyde, Glasgow, UK


Phone: +880-2-55668200 Ext: 6102
Office: NAC707

Curriculum Vitae



Dr KMN Mamun has received a Ph.D. degree in Marketing from the University of Strathclyde, Glasgow, UK. His thesis entitled, "International Opportunity Enactment by Small and Medium-Sized Enterprises in the UK" focuses on entrepreneurial internationalisation by SMEs. He has also obtained a Masters degree in International Marketing, Masters in Business Administration, and a Bachelors degree in Fine Arts.

Mamun, K., 2013. International Opportunity Enactment by the UK SMEs. 2nd International Research Conference, Department of Marketing, University of Strathclyde.

Mamun, K., 2012. The Role of Capabilities in International Opportunity Identification and Enactment Process of Small and Medium Enterprises. European International Business Academy (EIBA) Conference, University of Sussex.

Mamun, K., 2011. The New Dawn: Cross-border Opportunity Exploitation by Entrepreneurs from Developing Countries. 14th McGill International Entrepreneurship Conference, University of Southern Denmark.

Award: University of Strathclyde Postgraduate Research Scholarship, 2010-2013

Honour: Fellow, American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium 2013, Stephen M Ross School of Business, University of Michigan, USA.

PhD in Marketing, Department of Marketing, University of Strathclyde, Glasgow. Dates: 29/09/2010 – 09/07/2015

Thesis: International Opportunity Enactment by the Small and Medium Sized Enterprises in the UK.

Research Method: Triangulation of quantitative Partial Least Squares Structural Equation Modelling (PLS-SEM) and qualitative case study

Masters in International Marketing (MSc IM) [Graduated with Distinction], Department of Marketing, University of Strathclyde, Glasgow , UK. 

Dissertation: A Phenomenological Study of Entrepreneurial Opportunity Identification

Master of Business Administration (MBA), United International University, Dhaka

Bachelor of Fine Arts (BFA), University of Dhaka, Bangladesh

Assistant Professor, Department of Marketing and International Business, North South University, Bangladesh. 2018 - till date

Tutor, Department of Marketing, University of Strathclyde, Glasgow, United Kingdom. 2011 – 2013

Lecturer in Marketing, United International University, Dhaka, Bangladesh. 2007- 2010


Spring 2023

BBA courses

MKT470: Marketing Research

MKT 475: Marketing Analytics

MBA Courses

BUS601: Marketing Management

MKT628: Digital Marketing


Dr. Khandker Md Nahin Mamun is the General Secretary of the Bangladesh Society of Private University Academics (BSPUA).

International Entrepreneurship, SME Internationalisation, Culture, Dynamic Capabilities

My research interests are in the domain of internationalization of small, entrepreneurial firms. Particularly, the enactment of international opportunities by deploying different dynamic capabilities is the core focus of my research. I am also interested in examining different cultures, particularly the collectivism –individualism dimensions of different cultures and how such cultural issues impact marketing decisions.