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Full-Time Faculty
Phone: +880-2-55668200 Ext: 1789, 1141 Curriculum Vitae |
Mr. Omar Nasif Abdullah is a Senior Lecturer. He joined North South University as a full-time faculty in Fall 2013. Mr. Omar returned to Bangladesh the same year with an MSc. in Marketing with a specialization in Services Marketing from the prestigious Manchester Business School at the University of Manchester, UK.
Mr. Omar is a curious academic. He looks forward to exploring new avenues to teach Marketing in the context of evolving marketplaces disrupted by technological innovations. He mentored scores of budding entrepreneurs who loved his industry-focused in-class training on strategic brand management and promotional planning. As a part of building effective industry-academia partnerships, he regularly collaborates with the industry as a consultant and facilitator. I am also a published author.
Mr. Omar has had numerous roles within North South University apart from teaching. His active role in conceptualizing and executing the integration of the registration and payment system of the NSU as an admission sub-committee member, revising the NSU Code of Conduct to transform it into a student-focused device as a member of the proctorial team, and completely changing the framework for designing NSU Admission's promotional contents are some of his influential roles that demonstrate three uncompromising work philosophies of him- innovation, diligence, and teamwork.
His research interests include services recovery, customer relationship management (from the aspect of value co-creation), integrated marketing communications, strategic brand management, digital marketing (focused on social media), and strategic management.
Journal Article:
1. Abdullah, O. N., Likhon, F. A., Parvez, A. A., & Ishtiaque, I. (2020, December). Pathao: A Tech Startup That Shook Bangladesh. North South Business Review, 11(1), 11-27.
Work-in-progress:
1. Investigating the Applicability of a New Customer Path in the Connected Era: A Comparative Study among Restaurants, Holiday Resorts, and Universities in Bangladesh. SCOPUS Indexed Journal.
2. Investigating the effect of Flow experience on intention to use Over-the-top (OTT) media platforms. SCOPUS Indexed Journal.
3. Gamification in Telecommunications Service Mobile Application and Its Impact on Customer Engagement: Investigating the Mediating Role of Hope and Compulsion. SCOPUS Indexed Journal
Book
1. Abdullah, O. N. (2012). Creating Value from Complaints: A Case Study of an Education Service Provider. Saarbrücken: LAP LAMBERT Academic Publishing.
(ISBN 13: 978-3-659-28015-3)
Conference Proceeding:
1. Abdullah, O. N., & Rahman, E. (2010). Winning Woman: In light of Family & Social Harmony. The Second International Conference on the Roles of the Humanities (pp. 35-40). Penang: The Center for Communication Skills and Entrepreneurship & School of Business Innovation & Technopreneurship, Universiti Malaysia Perlis.
1. Awarded NSU CTRG RESEARCH GRANT (2020-2021) for the Research Project entitled Investigating the Applicability of a New Customer Path in the Connected Era: A Comparative Study among Restaurants, Holiday Resorts, and Universities in Bangladesh
2. Awarded NSU CTRG RESEARCH GRANT (2023-2024) for the Research Project entitled Investigating the Effect of Flow Experience on Intention to Use Over-the-top (OTT) Media Platforms
3. Awarded NSU CTRG RESEARCH GRANT (2024-2025) for the Research Project entitled IGamification in Telecommunications Service Mobile Application and Its Impact on Customer Engagement: Investigating the Mediating Role of Hope and Compulsion.
4. Honorable Mention Award Winner in The World Asian Case Competition (WACC) 2019, Seoul, Korea
1. MSc. Marketing
The University of Manchester, Manchester Business School
Degree with Merit (66%), Specialized in Services Marketing
- Acquired excellent methodical understanding of key contemporary marketing practice
- Learned research data analysis and interpretation techniques from Professional analytics module using software like SPSS and NVivo
- Led two teams comprising people from different cultures while both teams achieving distinctions
2. Bachelor of Business Administration (BBA), Major – Marketing
Cumulative Grade Point Average: 3.68 out of 4 (3rd highest CGPA of the year)
- Awarded University Fund Merit Scholarship in each semester
- Developed clear understanding of key business functions including strategic management
- Worked on several marketing research programs and gained hands-on experience in marketing research
September 2013- Present
Senior Lecturer, Department of Marketing & Intl. Business
School of Business & Economics
North South University
1. Consultant, Creative Strategy & Operations,The PH Factor
2. Co-Founder & Director, Operations
www.bdchronicle.com, Banglades
A Bangladesh based online startup news agency
3. Country Coordinator
NOESIS Ltd., Bangladesh
4. Intern
Shop Floor Employee Recruitment Project
British American Tobacco Bangladesh
1. Brand Management
2. Consumer Behavior
3. Promotional Management
4. Introduction to Marketing
5. Introduction to Business
6. Principles of Management
7. Introduction to Computers
» Board Member, International Institute of Law and Diplomacy
» Worked as an external consultant for the Bangladesh National Commission for UNESCO in 2013
» Does Brand Management and Marketing Communication consultancy for small and medium enterprises
» Customer relationship management in B2C environment
» Service recovery in B2B and B2C environment
» Linking complaint management to profit maximization
» Value co-creation in social media environment
» Digital Marketing: The role of social media in building digital brand communities
» The concepts and dynamics of nation branding : Developing a practical framework for Bangladesh
» Strategic brand management issues