|
Full Time Feculty Msc. in International Management; MBA
University of Sheffield, UK
Phone: +880-2-55668200 Ext: Curriculum Vitae |
Samira Rahman is an accomplished academic and researcher with over 14 years of experience in teaching and curriculum development at North South University. Specializing in International Business (INB), she has taught courses such as Global Business Strategy, International Trade and Finance, and International Business Negotiation, equipping students with practical insights into global markets. Her research focuses on the transformative role of social media influencers, particularly their impact on consumer purchasing behavior and the mental health of followers—a critical area in today’s digital economy.
As a committed academic leader, Samira has served as BBA Coordinator and played pivotal roles in the ACPC Committee, contributing to accreditation efforts (ACBSP), curriculum design, and standardized case development for INB capstone courses. Her administrative excellence includes coordinating departmental assessments, class visits, and academic catalogs. Beyond teaching, she has co-authored publications on post-pandemic tourism and healthcare innovation in emerging economies (Emerald, Crown Publishing), reflecting her interdisciplinary approach.
With an MSc in International Management (University of Sheffield, UK) and an MBA in HRM (CGPA: 3.95/4), Samira blends theoretical rigor with real-world relevance. Her accolades include Summa Cum Laude honors and merit scholarships, underscoring her dedication to excellence. Long-term, she aims to expand research on digital consumer behavior while fostering industry-aligned education.
Research: Social media influencers, consumer psychology, mental health, and emerging markets.
Teaching: Global business, trade, finance, and negotiation.
Leadership: Curriculum development, accreditation, and departmental coordination.
Publications: Peer-reviewed cases, book chapters, and journals.
Cases:
Journal
Book Chapter
|
[ 2009 ] |
Post-Graduation University of Sheffield, UK MSc. International Management Passed with Merit Key Modules: International Management, Strategic Management. Dissertation: Submitted a 15000 words project as per course requirement dealing with issues of women workers in Bangladesh. Related skills: analytical skills and time management
|
|
[ 2008 ] |
Post-Graduation East West University, Dhaka Master of Business Administration (MBA) Major: Human Resources Management Key Modules: Compensation, Manpower Planning, and Personnel Policy, Strategic Management CGPA: 3.95 out of 4
|
|
[ 2006 ] |
Graduation East West University, Dhaka Bachelor of Business Administration (BBA) Major: Finance Bangladesh Internship: Completed a successful three months Internship Program in British American Tobacco Bangladesh in HR Department as per the course requirement. [9/2005 – 11/2005] CGPA: 3.92 out of 4
|
|
[ 2001 ] |
Higher Secondary School Certificate Examination
Viqarunnisa Noon School & College, DHAKA BOARD Science First Division
|
|
[ 1999 ]
|
Secondary School Certificate Examination
Viqarunnisa Noon School & College, DHAKA BOARD Science First Division(*) |
|
25/1/2010- current |
North South University Lecturer Department of MIB · Served as BBA Coordinator as well as Team 4 of ACBSP accreditation team · Assisted the ACPC team of MIB · Coordinator for INB 372, 355,410, 480 · I have assisted in the preparation of · INB rubrics for major courses · Assessment criteria · Evidence checklist for INB · Preparing standardized cases for INB capstone courses · Running SLAs · Coordination of different departmental meetings (Course Curriculum, SLA, Standardized case) of MIB · Preparing course-wise assessment report for all the INB courses · Assisted the chairman in class visits · Internal documentation-INB courses · Assisted in designing major map and academic year catalog for MIB |
|
11/2007 – 1/2008 |
NGO-Integrated Development Foundation (dhaka) Ø worked as a probationary program organizer before going to UK for pursuing higher education |
|
10/2006 - 6/2007 |
East West University (Dhaka) Worked as a Teaching Assistant
Key responsibilities: assisting students in their studies, maintaining and updating student records, working as a proctor etc.
|
|
6/2005 – 8/2005 |
East West University (Dhaka) Worked as a Student Worker
Key responsibilities: assisting students in their studies, maintaining and updating student records etc. |
Core International Business (INB) Courses:
INB 372: International Business
(Core Course)
INB 350: International Business Negotiation
(Covered cross-cultural negotiation tactics, negotiation strategies, ethical considerations, and real-world case studies.)
INB 410: International Competitiveness
(Focused on competitive analysis, market entry modes, and MNC strategies in emerging economies.)
INB 480: Global Business Strategy
(This course covers the startegies adopted by multinationals for foreign markets exapnsion, manage operations, and respond to external factors, focusing on real-world problem-solving through case studies, and projects.)
Integrated Development Foundation (2007–2008)
Probationary Program Organizer:
Assisted in program planning and execution, gaining hands-on experience in stakeholder coordination and grassroots project management.
Developed problem-solving skills in resource-constrained environments.
Relevance to Corporate Roles:
Project Management: Experience in organizing initiatives aligns with corporate project coordination or CSR roles.
Stakeholder Engagement: Worked with diverse groups, a skill critical for client-facing or HR roles.
North South University (2010–Present)
BBA Coordinator & ACBSP Accreditation Team Member:
Led curriculum development, rubrics design, and standardized case studies for business programs, ensuring alignment with industry standards.
Coordinated departmental meetings and SLA (Student Learning Assessment) processes, demonstrating organizational and analytical skills.
Relevance to Corporate Roles:
Training & Development: Designing courses and assessments translates to corporate training, L&D, or consultancy roles.
Compliance & Quality Assurance: Accreditation experience mirrors corporate auditing or process-improvement roles.
Co-authored cases (e.g., Freddy’s Coffee Shop for Sage) and journal articles on tourism, healthcare tech, and emerging markets.
Analyzed data trends in influencer impact, consumer behavior, and post-pandemic business shifts.
Relevance to Corporate Roles:
Market Research: Skills in data analysis and trend forecasting are valuable for marketing, consumer insights, or business strategy teams.
Content Strategy: Publishing experience suits roles in corporate communications or digital marketing.
Taught International Business Negotiation, Global Strategy, and Trade/Finance—topics directly applicable to multinational corporations.
Mentored students on real-world business challenges, akin to corporate coaching roles.
Relevance to Corporate Roles:
Corporate Trainer: Teaching negotiation and strategy equips you for roles in executive education or HR training.
Consulting: Translating academic frameworks into practical business solutions
My research explores the multifaceted impact of social media influencers on consumer behavior, with a focus on:
Digital Consumer Psychology: How influencer marketing shapes purchasing decisions, brand loyalty, and perceived value among followers.
Mental Health Implications: The psychological effects of prolonged exposure to influencer content, including self-perception, social comparison, and digital well-being.
Emerging Markets: The role of influencers in shaping consumption patterns in developing economies, particularly in Bangladesh and South Asia.
Ethical & Sustainable Influencer Practices: Regulatory frameworks and corporate responsibilities in mitigating negative societal impacts.