Full Time Faculty
Master of Marketing, Griffith University, Brisbane, Australia
Senior Lecturer, Department of Marketing and International Business
zarjina.khalil@northsouth.edu
Phone : 55668200 Ext: 1755
Office : NAC720A
Ms. Zarjina T. Khalil is a Senior Lecturer of Marketing at the School of Business at North South University. Ms. Khalil earned her Masters in Marketing degree from Griffith University, Australia and is the recipient of the Griffith Award for Academic Excellence. She joined NSU as a Lecturer in Summer 2008 and has been teaching marketing courses. Her primary area of interest is the consumer behavior, services marketing and digital consumers. She has also earned a fellowship for the Social Business Certificate Program at HEC Paris in 2010.
Aside from her teaching activities, Ms. Khalil also engages as a trainer for female entreprenuers and successfully completed training multiple cohorts on modules regarding business strategy, digital marketing and networking and communications. She has been the Exective Director for the Advanced Business Management Training Program (funded by The World Bank Group) since June 2021.
Courses Taught: Principles of Marketing, Promotions Management, Brand Management, Consumer Behavior, Strategic Management, Services Marketing & Emerging Economies/Markets
Research Interest: Bottom of Pyramid, Consumption Patterns, Happiness & Life Satisfaction, Service Consumption
BOOK CHAPTERS
Khalil, Z. T., Rahman, S., & Banu, N. T. (2025). Bitten by a travel bug: Post-Pandemic trends in the tourism sector of Bangladesh. In A. Gantait, S. V. Singh, A. N. Matin, & K. Singh (Eds.), Evolving Trends in Tourism & Hospitality Industry: A Global Lens (pp. 174–197). Crown Publishing. https://www.amazon.in/dp/9364262379
Khalil, Z. T., & Ahmed, U. (2025). Promotional Mix Strategies. In S. Lee, C. T. Tharpe, & E. A. M. Artigas (Eds.), Strategic Marketing Tactics: Developing Your Competitive Edge in Today’s Market (pp. 208–243). Great Britain Publications. https://www.gbppublications.com/publications-9798280147805
Khalil, Z.T. and Ahmed A. (2024), "Technology Driven Branding Strategies", Lee, S., Ahmad, A., Tharpe, C.T. and Escalada, S.M. (Ed) Strategies for Brand Communications and Management: Bridging Academia and Practice, Great Britain Press and Publications, London, United Kingdom, pp. 214-235. https://doi.org/10.17605/osf.io/2xuk4_8-8
Khalil, Z.T. and Rahman, S. (2023), "Leveraging Technology to Enhance Access to Healthcare and Manage Medical Waste: Practices from Emerging Countries", Islam, Q.T., Goel, R. and Singh, T. (Ed.) Fostering Sustainable Businesses in Emerging Economies, Emerald Publishing Limited, Leeds, pp. 187-206. https://doi.org/10.1108/978-1-80455-640-520231012
Khalil, Z.T. and Hussain M. (2014) Edited chapter titled ‘Social Business Marketing Mix’ for the Book Social Business: Theory, Practice and Critical Perspectives in collaboration with the California Institute of Social Business, California State University, Channel Islands Published February 2014
JOURNAL ARTICLES
Khalil, Z.T., Naheed, S., and Chowdhury, T.A. (Accepted, 2024). Preferred Quality Attributes of Child Daycare-Center and their Influences on Word-of-Mouth Promotion by Parents: Testing the Moderating Effects of Gender. Australian Journal of Business and Management Research.
Khalil, Z.T. & Nahid, F. (2022). Family Businesses and their Transition to Industry 4.0: Human Resource Perspectives from Bangladesh. International Journal of Technology and Human Interaction: Special Issue Submission: The Transition from Industry 3.0 to Industry 4.0: Strategic Human Resource Management in the era of Digitalization. Vol. 18, Issue 7, Article 5, Publisher: IGI Global, USA
Khan, N. I., Ahmed, K., & Khalil, Z. T. (2021) Desperate Time Calls for Desperate Measures: Exploring the Coping Mechanisms of the Rohingyas in Camps. Jahangirnahar Review:Part II, Social Science, 45(2), 389–97. ISSN 16827422
Khan, N. I., Ahmed, K., & Khalil, Z. T. (2019). A hybrid approach of adolescent education for the Rohingyas in Bangladesh: A way forward for sustainable future. Jahangirnahar Review:Part II, Social Science, XLIII, 343–354. https://juniv.edu/journal/11214/file ISSN 16827422
Zaman, M. H., Khalil, Z. T., Rahman, M. S., & Jahan, S. M. (2017). Constructing perceived intention to use smart phones at Bottom of the Pyramid (BOP) market. North South Business Review, 84.
Khalil, Z.T. and Kabir, S. (2015), “Awareness of Water Wastage and Attitude towards Water Conservation in a domestic setting in Dhaka, Bangladesh” International Journal of Conceptions on Management and Social Sciences Vol.3, Issue. 1, March’ 2015; ISSN: 2357 - 2787
Khalil, Z.T. and Kabir, S. (2014) ‘Shifts in the Consumption Pattern and Materialism of the Rural Poor’ Vol 3, Issue 1, pp. 50-70 of The South Asianist, Journal of South Asian Studies, University of Edinburgh ISSN 2050-487X
Hussain, M., Hussain, B. Rahman, S. and Khalil, Z.T., (2012) ‘Perception of Students towards the Study of Social Business’, Journal of Business and Economics, March 2012, pp. 212-221 ISSN 2155-7950
CASES
Zaman, M. H, Zaman, M., & Khalil, Z.T, (2022). Patents, copyrights, and blueprints: The case of the purple box. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529775709
Chowdhury, T.A. & Khalil, Z.T. (2022). 'Unhealthy Competition is Driving Away Sustainability: A Case on Local Battery Industry of Bangladesh', for the book Cases on Marketing Theories-Perspectives from Bangladesh, Albatross Publications, ISBN: 978-98496319-1-0, pp. 27-34
Khalil, Z.T. , Banu, N.T. (2022). 'Chaldal.com-Dealing with Growth Strategies', for the book Cases on Marketing Theories-Perspectives from Bangladesh, Albatross Publications, ISBN: 978-98496319-1-0, pp. 72-81
Khalil, Z. T.; Ferdous, Mirza. M (2019). ‘Amar Desh Amar Gram e-Shop: An e- Commerce Initiative for Development of Rural Economy Through Inclusive Marketing’, Sage Business Cases Originals (Online ISBN:9781526469274), SAGE Publications.DOI:http://dx.doi.org/10.4135/9781526469274
Banu, N.T, Khalil, Z. T. and Hossain, F, I (2019). ‘Keeping Hope Afloat: Emirates Friendship Hospital’s Mission to Serve the Poor’, Sage Business Cases (Online ISBN:9781526473509), SAGE Publications: SAGE Business Cases Originals. DOI:http://dx.doi.org/10.4135/9781526473509
CONFERENCE PROCEEDINGS
Khalil, Z.T., Kabir, S. and Patwary, N.M. (2012) ‘Acceptance and Effectiveness of E-Learning in a Developing Economy: Perspectives from Bangladesh’, Proceedings of the Fifth International Conference of Education, Research and Innovation, November 2012, Madrid,Spain pp. 6312-6320 ISBN 978-84-616-0763-1
Bashir, MMA, Khalil, Z.T., Haider, ASM, Chowdhury, A.H. and Mustafa, M.S., (2010)“Social Busness: Scopes and Challeges”, Proceedings of the International Conference of Knowledge Globalization, 178-180, May 2010, Dhaka ISBN 978-984-33-1631-2
CONFERENCES & SEMINARS
"Understanding the Attitude towards Online Grocery Shopping: A Study on Consumers of Dhaka", 13th SIMSR Global Marketing Conference (February 15-16, 2018) held at K.J.Somaiya Institute of Management Studies & Research, Vidyavihar, Mumbai 400077 India
‘Shifts in Consumption Pattern and Materialism of the Rural Poor’ at the 12th Biennial Conference of the European Association of Social Anthropologists (EASA), in the panel ‘Materiality and Poverty’ held in Nanterre University, Paris, July 10-13th 2012
Attended: First India Responsibility Forum held in Mumbai India, March 22-23, 2010, with Professor Yunus as Keynote Speaker and corporations discussing about Corporate Responsibility towards the society and sustainability
Best Paper Award at 13th SIMSR Global Marketing Conference, Mumbai, February 2018
SBE Outstanding Teaching Award, June 2015
Fellowship as a Visiting Scholar for Social Business Certificate at HEC Paris 2010 Griffith University
Award for Academic Excellence 2007
25% Scholarship at North South University during BBA based on Merit
Magna Cum Laude in BBA Degree
EDUCATION
Master of Marketing, Griffith University, Brisbane, Australia
Recipient of the Griffith University Award for Academic Excellence
Bachelor of Business Administration North South University, Dhaka, Bangladesh
Major in Marketing and Information SystemsGraduated Magna Cum Laude (With High Praise)
Executive Director, Advance Business Management Training Program (Funded by The World Bank), July 2021 - November 2024
Trainer, Digital Marketing, Strategy & Networking Modules
The City Alo Certification and The World Bank We-Fi Training Program for Women Entrepreneurs
Guest Lecturer, School of Management, University Nageri Padang, Indonesia (Online), Summer 2023 - Present
Coordinator, Planning and Implementation, 1st Regional Conference of Marketing and International Business (RCMIB), 2021
Chair in Charge, Department of Marketing & International Business September 2015-September 2017
Guest lecturer at BML Munjal University, India, as part of Faculty Exchange Program, August 2018
Member of the core Accreditation Team and Standard 6
Member, Assessment & Curriculum Planning Committee,
MIB Interim Chair, Department of Marketing & International Business, 23rd -28th August 2014
Member Faculty Affairs Committee,
SBE Executive Committee Member for the International Conference on Statistical Sciences, 2008
Organizing Committee Member for the Social Business Forum 2012
Mentor and Judge for Inter-University Competitions like Brandwitz and Ad-Maker
Reviewer:
Journal of Applied Research in Higher Education
City, Culture and Society, an Elsevier
International Journal of Research and Innovation in Social Science (IJRISS)
MKT 202 (Principles of Marketing)
MKT 337 (Promotions Management)
MKT344 (Consumer Behavior)
MKT 465 (Brand Management)
MKT 412 (Services Marketing)
MGT 489( Strategic Management)
INB450 (Emerging Economies)
IFC Training of Trainers Course- Quazi Consultants, February 2025
Supervisor, Nusantara Worldwide Collaboration Project, March 25- July 1, 2024
Fellowship, Social Business: Poverty and Enterprises, HEC Paris June 2010
The Challenges of Global Poverty, EdX with MIT (Online Course) May 2013
Globalization's Winners and Losers EdX with Georgetown (Online Course) December 2013
Entrepreneurship in Emerging Economies EdX with Harvard (Online Course) May 2018
Online/Digital Buying Behaviour
Services Marketing
Bottom of Pyramid Market
Sustainalble Consumption
Contemporary Practices in Marketing