|
Full Time Faculty MBA, Cal Poly Pomona, USA BBA, North South University, Dhaka, Bangladesh Phone: +880-2-55668200
|
Ms. Shahneela Naheed is a Senior Lecturer at the Department of Marketing and International Business of North South University, Dhaka. She joined NSU after completing MBA from Cal Poly Pomona, USA and has been in the teaching profession since 2011. Ms. Naheed has taught several courses from the Marketing and Management disciplines. Besides teaching- she is also playing the roles of Course Coordinators of several Marketing courses and is an active member of the Student Engagement Committee of her department. Ms. Naheed has been a core member of the NSU- ACBSP Accreditation Team for the 2013-14 Academic year and also in the core team of the NSU-AACSB Accreditation for the Academic year 2023-24.
To begin with, Ms. Naheed is heavily involved in research and has won North South University Annual Research Grants twice. Her interest in research areas include Consumer behavior, Political marketing, Branding and Service Marketing. Her published research work are available in reputed international journals. Moreoever, she presented journal articles on branding in EMAC Annaul Conference 2023 in Odense, Denmark and on Political Marketing in the 47th European Marketing Academy Annual Conference in Glasgow, UK in 2018. In addition, she received certification on Data Analytics from Jagdish Sheth School of Management in India.
Alongside teaching and conducting research- she also takes interest in writing on contemporary issues in national newspapers. Her published articles are titled “Higher Education: Time to Wake Up”, “Food adulterations: Time to fight back” and “Irrationality: Understanding the Limitation of Human Decision Making and Its Impacts” and so on. Prior to joining this profession- she has worked in the telecommunications industry of the country. Apart from being an educator and a researcher- Ms. Naheed advocates for early childhood education on social media.
Journal Publications:
Chowdhury, T.A., Naheed, S., & Idrish, S. (2024). Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers: Testing the moderating role of gender identity. Journal of Global Marketing, 37(1), 24-41. DOI: 10.1080/08911762.2023.2253525 Publisher: Taylor & Francis. (Scopus Q1, Cite Score: 5.5, ABDC-B, ABS-1)
Chowdhury, T.A., & Naheed, S. (2022). Multidimensional political marketing mix model for developing countries: An empirical investigation. Journal of Political Marketing, 21(1), 56-84. DOI: 10.1080/15377857.2019.1577323 Publisher: Taylor & Francis. (Scopus: Q1, IF: 1.2, Cite Score: 2.5, ABDC-B)
Chowdhury, T.A., & Naheed, S. (2020). Word of mouth communication in political marketing: Understanding and managing referrals. Journal of Marketing Communications, 26(3), 290-313. DOI: 10.1080/13527266.2018.1523217 Publisher: Taylor & Francis. (Scopus: Q1, Cite Score: 6.7, ABDC-B, ABS-1)
Chowdhury, T.A., Naheed, S., & Zinnia, F.H. (2020). Profiling voters’ requirements for elective political campaign: A case in Bangladesh. Journal of Public Affairs, 22(1), e2293. https://doi.org/10.1002/pa.2293 Publisher: Wiley. (Scopus: Q1, IF: 2.6, Cite Score: 4.1, ABDC-B, ABS-1)
Chowdhury, T.A., & Naheed, S. (2019). Factors affecting political marketing in rural and urban Bangladesh: A multi-dimensional approach. International Journal of Business and Economics, 18(1), 97-119.
Chowdhury, T. A., & Naheed, S. (2017). A theoretical model of political marketing mix in developing countries: Case of Bangladesh. North South Business Review, 8(1), 52-72.
Book Publication:
Chowdhury, T.A., Naheed, S., Khalil, Z.T. et al. (2022). Cases on Marketing Theories: Perspectives from Bangladesh. Dhaka: Albatross. ISBN: 978-984-96319-1-0.
Business Case Publications:
Naheed, S., & Muntazeri, M. (2022). Azad Products Ltd.: Business Downturn Due to Changes in the Way of Social Expression. In Cases on Marketing Theories: Perspectives from Bangladesh (pp. 18-26). Dhaka: Albatross.
Chowdhury, T.A., Naheed, S., & Al-Amin, M.N. (2022). FM Radio Stations of Bangladesh: Turning into a 'Radio Silence' Industry. In Cases of Marketing Theories: Perspectives from Bangladesh (pp. 35-41). Dhaka: Albatross.
Naheed, S., & Farzana, T. (2022). Shumi's Hot Cake: Challenges in Dealing with the Rapidly Changing Market. In Cases on Marketing Theories: Perspectives from Bangladesh (pp. 8-17). Dhaka: Albatross.
Chowdhury. T.A., Naheed. S., & Wahed, I.T. (2022). Foodpanda Operations outside Dhaka: Dealing with the First-mover Disadvantages. In Cases of Marketing Theories: Perspectives from Bangladesh (pp. 42-51). Dhaka: Albatross.
Zaman, M. H., Naheed, S., & Zaman, S. R., (2022). Animal welfare in Bangladesh and the role of Obhoyaronno. In SAGE Business Cases. SAGE Publications, Ltd. DOI: https://dx.
Conference Proceedings:
Chowdhury, T.A., Idrish, S., and Naheed, S. (2023). Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Advocacy of the Brands by the Customers: Testing the Moderating Role of Gender, paper presented at EMAC Annual Conference 2023, 23rd-26th May, Odense, Denmark.
Chowdhury, T. A., & Naheed, S. (2018). Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-dimensional Approach, paper presented at EMAC 2018: The 47th European Marketing Academy Annual Conference, 29th May-1st June, Glasgow, UK.
North South University Annual Research Grants, 2023-24, Grant Award Number: CTRG-23-SBE-18.
North South University Annual Research Grants, 2020-21, Grant Award Number: CTRG-20-SBE-04.
North South University Annual Research Grants, 2017-18, Grant Award Number: CTRG-18-SBE-47.
Board Scholarship from Comilla Board, Bangladesh for outstanding SSC result in 1999-2000.
Master of Business Administration (General)
Cal Poly Pomona, USA.
2011
Bachelor of Business Administration
Major: Marketing and International Business,
North South University, Dhaka, Bangladesh.
2006
Senior Lecturer, Department of Marketing & International Business, North South University, Dhaka.
Designed course materials and provided lectures on Introduction to Business, Introduction to Marketing, Organizational Behavior, Promotional Management
Assigned student course work and evaluated papers, exams and quizzes, presentations
Executive Member, Registration Committee: RCMIB 2021: Regional Conference on Marketing and International Business, Understanding the Global Markeplace
Member, Accreditation Team: Standard 3
Member, Student Engagement & Support Committee, MIB
Facilitator and MC, Seminar on Digital Marketing- “The Chronicles of Magnito”
Lecturer, School of Business Studies, Southeast University, Dhaka (Oct 2011 – Jan 2014)
Designed course materials and provided lectures on Principles of Marketing, Business Communication, Business Law and Business Ethics
Assigned student course work and evaluated papers, exams and quizzes, presentations
Conducted BBA and MBA orientation programs as MC
Lead a 2-week study tour of 30 graduating students in India, (Jan 2012)
Customer Service Representative (Oct 2006 – Jan 2007)
Warid Telecom International Limited
Banani, Dhaka, Bangladesh
Provided guidance to customers regarding company’s products and services
Addressed customer’s questions, concerns and complaints
Executive, Sales (Aug 2006 - Sep 2006)
Ranks Telecom Ltd.
Bijoy Shoroni, Dhaka, Bangladesh
Initiated and completed sales
Interacted with various natures of clients
Intern (Feb 2006 – Apr 2006)
Standard Chartered Bank
Dhanmondi 2, Dhaka, Bangladesh
Reviewed and analyzed corporate and financial documents
Provided and guidance to customers regarding company’s products and services
Directly engaged in customer transactions
Internship (BUS 498)
Strategic Marketing (MKT 460)
Promotional Management (MKT 337)
Organizational Behavior (MGT 321)
Introduction to Marketing (MKT 202)
Introduction to Business (BUS 101)
EMAC Membership 2018-19
EMAC Membership 2023-24
Sustainability
Brand Innovativeness
Brand Trust
Consumer Behavior