Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Farzana Nahid

Assistant Professor, Department of Marketing & International Business

Former Director, North South University Startups Next (NSUSN)

Phone: +880-2-55668200
Office: NAC 734 (1)

Curriculum Vitae Dr. Farzana Nahid





My academic and professional careers encompass a wide array of responsibilities impacting diverse fields. As an Assistant Professor at one of the leading Business Programs in Bangladesh, a country with rapid economic growth and an exponential rise in startups, I am engaged in developing the next generation of business leaders with state-of-the-art knowledge and practices in Marketing, Management, and International Business. I completed my PhD in Business History from the University of Malaya, Kuala Lumpur, Malaysia, and worked in Sparkle International and Robi Axiata Ltd. for 8 years before pursuing my PhD.  My research interests range from entrepreneurship, family business, and corporate governance to branding, sales and marketing, and startups. I am experienced in designing and executing research projects, both independently and within a multi-disciplinary team with adherence to both ethical and legal guidelines in areas dedicated to Entrepreneurship and Business Management; with a specific focus on family business and state nexus. I was the founder and director of North South University Startups Next, the first startup incubation program at the university. Furthermore, I am a trainer and module designer for women entrepreneurship projects such as CityAlo, WeConnect (World Bank Funded), and ITEEE (a government project). On top of that, I am engaged in project handling, event organization, and coordination in projects funded by the World Bank and The City Bank Ltd (one of the prominent private commercial banks of Bangladesh). Besides, I am the Chair of the Outreach Committee at the university where I lead industry expert seminars and workshops. I am also the coordinator for the School of Business family team for social engagement, guiding faculty to make socially impactful teaching. Additionally, I am a Senior News Presenter at NTV since 2004 and am the Director of a social business called "Bikolpo Foundation" providing caregiver services to the elderly. I am serving the Bangladesh News Broadcaster’s Association as the Education and Training secretary, and have served there as the International Media Secretary as well.  My aim is to become a leading researcher and educator in the field of Entrepreneurship, Family Business, Marketing, and International Business and focus on the in-depth understanding of Entrepreneurship, Marketing and Business Analytics, Machine Learning and Artificial intelligence. Besides all these, I am a career and personal development counselor for all my students at the university and all the women entrepreneurs I train. I wholeheartedly believe that being a good human being is my first priority before any career and professional development and expertise I add-in.


Nahid, F., Gomez, E.T., Yacob, S. (2019). ‘Entrepreneurship, state-business ties and business groups in Bangladesh’, Journal of South Asian Development, 14(3) 367–390, 2019. Sage Publication. DOI: 10.1177/0973174119895181

Khalil, Z.T. & Nahid, F. (2022). ‘Family Businesses and their Transition to Industry 4.0: Human Resource Perspectives from Bangladesh’. International Journal of Technology and Human Interaction: Special Issue Submission: The Transition from Industry 3.0 to Industry 4.0: Strategic Human Resource Management in the era of Digitalization. Vol. 18, Issue 7, Article 5, Publisher: IGI Global, USA. DOI: 10.4018/IJTHI.306229                                                                                

Nahid, F. (2023). The Refusal Behavioral Dynamics of Women Entrepreneurs Towards Bank Loans: Effects of Undervalued Marketing Practices. Journal of Knowledge Globalization, Vol 14(1), pp-87-103.

Nahid. F., Chowdhury, A.H. (2022). A Glorious Entrepreneurial Journey of Bangladesh in “50 Years of Bangladesh: A tale of a Miracle. Prothoma Prokashon.


Nahid, F., Zaman, M.H. (2020). ‘Adaptability with resource constraints and globalization: Family business groups of Bangladesh’ in the book ‘Handbook of Asian Family Business- Governance, Succession & Challenges in the age of Digital Disruption’ (Routledge)

Nahid. F. (2020). ‘Dynamics of Paternalistic Mentoring: An insight into family firms in Bangladesh’ In the book ‘Mentorship-Driven Talent Management: The Asian Experience’. Emerald Group Publishing. (Editors: P Kumar, P Budhwar). ISBN:9781789736922

Nahid. F. (2015). ‘Understanding Family Businesses: Undiscovered approaches, unique perspectives and neglected topics’. Business History. ISSN: 0007-6791 (Print) 1743-7938 (Online)



Nahid, F. (2022). Exploring the level of acceptance of e-newspapers over print newspapers, NSBR.

Nahid. F. (2023). Understanding the level of digitization in emerging economies: implications for sustainable development goals. For the book titled “Fostering sustainable businesses in emerging economies: The impact of technology”. Emerald Publishers UK.

Newspaper Publications:

A call for DigitAll to bolster Women’s Economic Empowerment. By Dr. Farzana Nahid. Daily Observer: 4th March 2023.

Analytics for digitization: What is still keeping us behind? By. Dr. Farzana Nahid. The Financial Express: November 23, 2022.

Including grass-roots women into formal economy. By Dr. Farzana Nahid. New Age: April 09, 2022.

Rethinking Marketing Communication in Digital Era. By Dr. Farzana Nahid. The New Nation: 13 March 2022.

Local Investors not yet convinced. By Dr. Farzana Nahid. The Financial Express: May 26 2022.

Dr. Farzana Nahid: Notun Projonmer Alor Pothojatri. A feature article on Dr. Farzana Nahid. Manab Jamin:27th December 2021.

Narir Proti Drishtibhongi Hok Itibachok. A feature interview on Dr. Farzana Nahid. Roksi Magazine: March 3, 2022.

Farzana Nahid: A beacon for new generation. A feature article on Dr. Farzana Nahid. Daily Observer: May 28 2022.

Dr. Farzana Nahid and her tale of action as a leader. A feature Article on Dr. Farzana Nahid. Mirror Magazine: vol.21, issue 10, 2022.

Forthcoming Publication


  • Nahid, F, Mursalin, S. Book on “Startups and Bangladesh: Tales and takeaways”
  • Nahid. F., Hossain, A., Mursalin, S. Book on “Social Business Case book: Bangladesh”
  • Book on “Stories of Women Entrepreneurs of Bangladesh: WE Group”






Best Paper Award for “Family Firms in Bangladesh: Entrepreneurship and State Intervention” at an International Conference of Business, Economics, Energy and Environmental Science at KL Malaysia on 19th September 2014.

 International Women’s Day award and certificate by Mirror magazine for Outstanding Contribution to Teaching held on 9th March 2023 at The Shooting Club, Gulshan, Dhaka.

Title of qualification awarded : Ph.D
Field of Studies: Business History
Institution & Address: University of Malaya, Kuala Lumpur, Malaysia
Year: 2017

Title of qualification awarded : MBA
Field of Studies : Finance & Marketing
Institution & Address : North South University, Dhaka, Bangladesh
Year: 2007

Title of qualification awarded : BBA
Field of Studies : Finance & Marketing
Institution & Address: North South University, Dhaka, Bangladesh
Year : 2005

North South University                                                                                                         

 Assistant Professor (Full Time)                                                                                                                        

Department of Marketing & International Business,

North South University

Dhaka 1229, Bangladesh

 January, 2018 - Present


North South University Startups Next (NSUSN)                                                                 


Dhaka 1229, Bangladesh                                   

January, 2020 - 2022


City ALO Women Entrepreneurs’ Certification Program                                                 

Dhaka, Bangladesh                                                                                                                      

Module Designer & Trainer

January 2019 – Present


Citybank Rural Program                                                                                                             

Dhaka, Bangladesh                                                                                                                         

Module Designer & Trainer

April 2021 – Present


WE Connect Program by The World Bank Ltd.                                                                           

Module Designer & Trainer

April 2021-Present


ITEEE Program                                                                                                                                

North South University, Dhaka, Bangladesh                                                                                                                                                                                                             

Module Designer & Trainer

 April 2021 – Present


Coordinator for Social Engagement for APT, NSU

February 2023-present


Chair of Outreach Committee, Department of Marketing, NSU                                   

January 2018 - present


Member of International Quality   

Assurance Cell, NSU               

September 2018- September 2019


Career and Personal Development Counseling

January 1st 2018- Present




Bikalpa Foundation (A caregiver Service Provider)                                                            

Dhaka, Bangladesh


January, 2021- Present


Workshop trainer

SME Foundation, Bangladesh                                                                                                         

May 2022-Present


NTV, Int. Television Channel Ltd. (Bangladesh)                                                                   

Senior News Presenter 

January, 2004 – Present                                                                                                                                                         

Sparkle International, Dhaka, Bangladesh                                                                                   

Marketing Manager 

April, 2009 - June, 2012                                                                                                                                                          

Robi Axiata Ltd., Dhaka, Bangladesh                                                                                             

Marketing Manager                                                                                                             

April, 2007 - March, 2009


International Media Secretary

News Broadcasters’ Association

Dhaka, Bangladesh

January 2020- June 2021


Cultural Secretary

Udayan Alumni Association

2004 – Present


Principles to Marketing UG
Entrepreneurship (UG)
Integrated Marketing
Communications (UG)
Promotional Management (PG)

Marketing Analytics (UG & PG)

Digital Marketing (UG)
Marketing Management (PG)

Education and Training Secretary & Lifetime Member

News Broadcasters’ Association (NBA)

Dhaka, Bangladesh

June 2021- Present

Member of International Quality Assurance Cell, NSU               

September 2018- September 2019

Member of Women Entrepreneurs Association (WEA)

March 2022- present

Member of American Marketing Association (AMA)

February 2019- present

Volunteer Assistant at Faith Bangladesh

March 2022 - present


  • Entrepreneurship
  • Corporate Governance 
  • Brandinjg
  • Family Business
  • Business History of South Asian countries
  • Political Economy of South Asia