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Assistant Professor, Department of Marketing & International Business Former Director, North South University Startups Next (NSUSN) Phone: +880-2-55668200 Curriculum Vitae Dr. Farzana Nahid |
My academic and professional careers encompass a wide array of responsibilities impacting diverse fields. As an Assistant Professor at one of the leading Business Programs in Bangladesh, a country with rapid economic growth and an exponential rise in startups, I am engaged in developing the next generation of business leaders with state-of-the-art knowledge and practices in Marketing, Management, and International Business. I completed my PhD in Business History from the University of Malaya, Kuala Lumpur, Malaysia, and worked in Sparkle International and Robi Axiata Ltd. for 8 years before pursuing my PhD. My research interests range from entrepreneurship, family business, and corporate governance to branding, sales and marketing, and startups. I am experienced in designing and executing research projects, both independently and within a multi-disciplinary team with adherence to both ethical and legal guidelines in areas dedicated to Entrepreneurship and Business Management; with a specific focus on family business and state nexus. I was the founder and director of North South University Startups Next, the first startup incubation program at the university. Furthermore, I am a trainer and module designer for women entrepreneurship projects such as CityAlo, WeConnect (World Bank Funded), and ITEEE (a government project). On top of that, I am engaged in project handling, event organization, and coordination in projects funded by the World Bank and The City Bank Ltd (one of the prominent private commercial banks of Bangladesh). Besides, I am the Chair of the Outreach Committee at the university where I lead industry expert seminars and workshops. I am also the coordinator for the School of Business family team for social engagement, guiding faculty to make socially impactful teaching. Additionally, I am a Senior News Presenter at NTV since 2004 and am the Director of a social business called "Bikolpo Foundation" providing caregiver services to the elderly. I am serving the Bangladesh News Broadcaster’s Association as the Education and Training secretary, and have served there as the International Media Secretary as well. My aim is to become a leading researcher and educator in the field of Entrepreneurship, Family Business, Marketing, and International Business and focus on the in-depth understanding of Entrepreneurship, Marketing and Business Analytics, Machine Learning and Artificial intelligence. Besides all these, I am a career and personal development counselor for all my students at the university and all the women entrepreneurs I train. I wholeheartedly believe that being a good human being is my first priority before any career and professional development and expertise I add-in.
Published
Nahid, F., Gomez, E.T., Yacob, S. (2019). ‘Entrepreneurship, state-business ties and business groups in Bangladesh’, Journal of South Asian Development, 14(3) 367–390, 2019. Sage Publication. DOI: 10.1177/0973174119895181 https://journals.sagepub.com/doi/abs/10.1177/0973174119895181?journalCode=sada
Khalil, Z.T. & Nahid, F. (2022). ‘Family Businesses and their Transition to Industry 4.0: Human Resource Perspectives from Bangladesh’. International Journal of Technology and Human Interaction: Special Issue Submission: The Transition from Industry 3.0 to Industry 4.0: Strategic Human Resource Management in the era of Digitalization. Vol. 18, Issue 7, Article 5, Publisher: IGI Global, USA. DOI: 10.4018/IJTHI.306229 https://www.igi-global.com/article/family-businesses-and-their-transition-to-industry-40/306229
Nahid, F. (2023). The Refusal Behavioral Dynamics of Women Entrepreneurs Towards Bank Loans: Effects of Undervalued Marketing Practices. Journal of Knowledge Globalization, Vol 14(1), pp-87-103. http://journal.kglobal.org/index.php/jkg/article/view/284
Nahid. F., Chowdhury, A.H. (2022). A Glorious Entrepreneurial Journey of Bangladesh in “50 Years of Bangladesh: A tale of a Miracle. Prothoma Prokashon.
Nahid, F., Zaman, M.H. (2020). ‘Adaptability with resource constraints and globalization: Family business groups of Bangladesh’ in the book ‘Handbook of Asian Family Business- Governance, Succession & Challenges in the age of Digital Disruption’ (Routledge)
Nahid. F. (2020). ‘Dynamics of Paternalistic Mentoring: An insight into family firms in Bangladesh’ In the book ‘Mentorship-Driven Talent Management: The Asian Experience’. Emerald Group Publishing. (Editors: P Kumar, P Budhwar). ISBN:9781789736922
https://www.emerald.com/insight/content/doi/10.1108/978-1-78973-691-520201010/full/html
Nahid. F. (2015). ‘Understanding Family Businesses: Undiscovered approaches, unique perspectives and neglected topics’. Business History. ISSN: 0007-6791 (Print) 1743-7938 (Online)
https://link.springer.com/book/10.1007/978-1-4614-0911-3
Accepted
Nahid, F. (2022). Exploring the level of acceptance of e-newspapers over print newspapers, NSBR.
Nahid. F. (2023). Understanding the level of digitization in emerging economies: implications for sustainable development goals. For the book titled “Fostering sustainable businesses in emerging economies: The impact of technology”. Emerald Publishers UK.
Newspaper Publications:
A call for DigitAll to bolster Women’s Economic Empowerment. By Dr. Farzana Nahid. Daily Observer: 4th March 2023.
https://epaper.observerbd.com/2023/03/04/15.jpg
Analytics for digitization: What is still keeping us behind? By. Dr. Farzana Nahid. The Financial Express: November 23, 2022. https://today.thefinancialexpress.com.bd/29th-anniversary-issue-2/analytics-for-digitalisation-what-is-still-keeping-us-behind-1669101575
Including grass-roots women into formal economy. By Dr. Farzana Nahid. New Age: April 09, 2022. https://www.newagebd.net/article/167603/including-grass-roots-women-into-formal-economy
Rethinking Marketing Communication in Digital Era. By Dr. Farzana Nahid. The New Nation: 13 March 2022. https://thedailynewnation.com/news/317616/Rethinking-marketing-communication-in-digital-era
Local Investors not yet convinced. By Dr. Farzana Nahid. The Financial Express: May 26 2022. https://thefinancialexpress.com.bd/education/local-investors-not-yet-convinced-1653503238
Dr. Farzana Nahid: Notun Projonmer Alor Pothojatri. A feature article on Dr. Farzana Nahid. Manab Jamin:27th December 2021. https://mzamin.com/article.php?mzamin=308678&cat=38
Narir Proti Drishtibhongi Hok Itibachok. A feature interview on Dr. Farzana Nahid. Roksi Magazine: March 3, 2022. https://www.rodoshee.com/%e0%a6%a8%e0%a6%be%e0%a6%b0%e0%a7%80%e0%a6%b0-%e0%a6%aa%e0%a7%8d%e0%a6%b0%e0%a6%a4%e0%a6%bf-%e0%a6%a6%e0%a7%83%e0%a6%b7%e0%a7%8d%e0%a6%9f%e0%a6%bf%e0%a6%ad%e0%a6%99%e0%a7%8d%e0%a6%97%e0%a6%bf/
Farzana Nahid: A beacon for new generation. A feature article on Dr. Farzana Nahid. Daily Observer: May 28 2022. https://epaper.observerbd.com/2022/05/28/15.jpg
Dr. Farzana Nahid and her tale of action as a leader. A feature Article on Dr. Farzana Nahid. Mirror Magazine: vol.21, issue 10, 2022.
Forthcoming Publication
Best Paper Award for “Family Firms in Bangladesh: Entrepreneurship and State Intervention” at an International Conference of Business, Economics, Energy and Environmental Science at KL Malaysia on 19th September 2014.
International Women’s Day award and certificate by Mirror magazine for Outstanding Contribution to Teaching held on 9th March 2023 at The Shooting Club, Gulshan, Dhaka.
Title of qualification awarded : Ph.D
Field of Studies: Business History
Institution & Address: University of Malaya, Kuala Lumpur, Malaysia
Year: 2017
Title of qualification awarded : MBA
Field of Studies : Finance & Marketing
Institution & Address : North South University, Dhaka, Bangladesh
Year: 2007
Title of qualification awarded : BBA
Field of Studies : Finance & Marketing
Institution & Address: North South University, Dhaka, Bangladesh
Year : 2005
North South University
Assistant Professor (Full Time)
Department of Marketing & International Business,
North South University
Dhaka 1229, Bangladesh
January, 2018 - Present
North South University Startups Next (NSUSN)
Director
Dhaka 1229, Bangladesh
January, 2020 - 2022
City ALO Women Entrepreneurs’ Certification Program
Dhaka, Bangladesh
Module Designer & Trainer
January 2019 – Present
Citybank Rural Program
Dhaka, Bangladesh
Module Designer & Trainer
April 2021 – Present
WE Connect Program by The World Bank Ltd.
Module Designer & Trainer
April 2021-Present
ITEEE Program
North South University, Dhaka, Bangladesh
Module Designer & Trainer
April 2021 – Present
Coordinator for Social Engagement for APT, NSU
February 2023-present
Chair of Outreach Committee, Department of Marketing, NSU
January 2018 - present
Member of International Quality
Assurance Cell, NSU
September 2018- September 2019
Career and Personal Development Counseling
January 1st 2018- Present
Bikalpa Foundation (A caregiver Service Provider)
Dhaka, Bangladesh
Director
January, 2021- Present
Workshop trainer
SME Foundation, Bangladesh
May 2022-Present
NTV, Int. Television Channel Ltd. (Bangladesh)
Senior News Presenter
January, 2004 – Present
Sparkle International, Dhaka, Bangladesh
Marketing Manager
April, 2009 - June, 2012
Robi Axiata Ltd., Dhaka, Bangladesh
Marketing Manager
April, 2007 - March, 2009
International Media Secretary
News Broadcasters’ Association
Dhaka, Bangladesh
January 2020- June 2021
Cultural Secretary
Udayan Alumni Association
2004 – Present
Principles to Marketing UG
Entrepreneurship (UG)
Integrated Marketing
Communications (UG)
Promotional Management (PG)
Marketing Analytics (UG & PG)
Digital Marketing (UG)
Marketing Management (PG)
Education and Training Secretary & Lifetime Member
News Broadcasters’ Association (NBA)
Dhaka, Bangladesh
June 2021- Present
Member of International Quality Assurance Cell, NSU
September 2018- September 2019
Member of Women Entrepreneurs Association (WEA)
March 2022- present
Member of American Marketing Association (AMA)
February 2019- present
Volunteer Assistant at Faith Bangladesh
March 2022 - present
