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Associate Professor, Department of Marketing & International Business Former Director, North South University Startups Next (NSUSN) Phone: +880-2-55668200 |
My journey in academia and the professional realm spans a diverse spectrum of responsibilities across various domains. As an Associate Professor within one of Bangladesh's premier Business Programs like NSU, my focus lies in nurturing the next cohort of business leaders. I strive to equip them with cutting-edge insights and practices in Marketing, Management, and International Business.
Before my academic tenure, I completed my PhD in Business History at the University of Malaya, Kuala Lumpur, Malaysia. With eight years of industry experience at Sparkle International and Robi Axiata Ltd., I delved into diverse roles before embarking on my doctoral journey. My research pursuits traverse the realms of entrepreneurship, family businesses, digital marketing, branding, and startups.
I am adept at orchestrating research endeavors, both autonomously and collaboratively within interdisciplinary teams, ensuring strict adherence to ethical and legal protocols. Notably, as the founder and director of the university startup incubation program, North South University Startups Next, I actively contributed to mentoring and nurturing young aspiring entrepreneurs.
Furthermore, my engagement extends to project management and coordination for endeavors sponsored by esteemed entities like the World Bank and The City Bank Ltd. At the university, I serve as the Chair of the Outreach Committee where am leading industry expert-related seminars and workshops, and as coordinator for the Social Engagement wing of the AACSB accreditation team am guiding faculty members to infuse socially impactful elements into their teaching methodologies.
Beyond academia, I wear multiple hats, serving as a Senior News Presenter at NTV since 2004 and directing a social enterprise named "Bikolpo Foundation," dedicated to providing caregiver services to the elderly. Additionally, my involvement with the Bangladesh News Broadcaster’s Association, both as the Education and Training secretary and the former International Media Secretary, underscores my commitment to industry development.
My overarching goal is to emerge as a preeminent scholar and educator in Entrepreneurship, Family Business, and Marketing. Moreover, I take pride in offering career and personal development guidance to my students and the women entrepreneurs I engage with. Above all, I hold steadfast to the belief that being a compassionate human being supersedes all professional endeavors and expertise.
Published
Nahid, F., Gomez, E.T., Yacob, S. (2019). ‘Entrepreneurship, state-business ties and business groups in Bangladesh’, Journal of South Asian Development, 14(3) 367–390, 2019. Sage Publication. DOI: 10.1177/0973174119895181 https://journals.sagepub.com/doi/abs/10.1177/0973174119895181?journalCode=sada
Khalil, Z.T. & Nahid, F. (2022). ‘Family Businesses and their Transition to Industry 4.0: Human Resource Perspectives from Bangladesh’. International Journal of Technology and Human Interaction: Special Issue Submission: The Transition from Industry 3.0 to Industry 4.0: Strategic Human Resource Management in the era of Digitalization. Vol. 18, Issue 7, Article 5, Publisher: IGI Global, USA. DOI: 10.4018/IJTHI.306229 https://www.igi-global.com/article/family-businesses-and-their-transition-to-industry-40/306229
Nahid, F. (2023). The Refusal Behavioral Dynamics of Women Entrepreneurs Towards Bank Loans: Effects of Undervalued Marketing Practices. Journal of Knowledge Globalization, Vol 14(1), pp-87-103. http://journal.kglobal.org/index.php/jkg/article/view/284
Nahid. F., Chowdhury, A.H. (2022). A Glorious Entrepreneurial Journey of Bangladesh in “50 Years of Bangladesh: A tale of a Miracle. Prothoma Prokashon.
Nahid, F., Zaman, M.H. (2020). ‘Adaptability with resource constraints and globalization: Family business groups of Bangladesh’ in the book ‘Handbook of Asian Family Business- Governance, Succession & Challenges in the age of Digital Disruption’ (Routledge)
Nahid. F. (2020). ‘Dynamics of Paternalistic Mentoring: An insight into family firms in Bangladesh’ In the book ‘Mentorship-Driven Talent Management: The Asian Experience’. Emerald Group Publishing. (Editors: P Kumar, P Budhwar). ISBN:9781789736922
https://www.emerald.com/insight/content/doi/10.1108/978-1-78973-691-520201010/full/html
Nahid. F. (2015). ‘Understanding Family Businesses: Undiscovered approaches, unique perspectives and neglected topics’. Business History. ISSN: 0007-6791 (Print) 1743-7938 (Online)
https://link.springer.com/book/10.1007/978-1-4614-0911-3
Nahid, F. (2022). Exploring the level of acceptance of e-newspapers over print newspapers, NSBR.
Nahid. F. (2023). Understanding the level of digitization in emerging economies: implications for sustainable development goals. For the book titled “Fostering sustainable businesses in emerging economies: The impact of technology”. Emerald Publishers UK.
Newspaper Publications:
A call for DigitAll to bolster Women’s Economic Empowerment. By Dr. Farzana Nahid. Daily Observer: 4th March 2023.
https://epaper.observerbd.com/2023/03/04/15.jpg
Analytics for digitization: What is still keeping us behind? By. Dr. Farzana Nahid. The Financial Express: November 23, 2022. https://today.thefinancialexpress.com.bd/29th-anniversary-issue-2/analytics-for-digitalisation-what-is-still-keeping-us-behind-1669101575
Including grass-roots women into formal economy. By Dr. Farzana Nahid. New Age: April 09, 2022. https://www.newagebd.net/article/167603/including-grass-roots-women-into-formal-economy
Rethinking Marketing Communication in Digital Era. By Dr. Farzana Nahid. The New Nation: 13 March 2022. https://thedailynewnation.com/news/317616/Rethinking-marketing-communication-in-digital-era
Local Investors not yet convinced. By Dr. Farzana Nahid. The Financial Express: May 26 2022. https://thefinancialexpress.com.bd/education/local-investors-not-yet-convinced-1653503238
Dr. Farzana Nahid: Notun Projonmer Alor Pothojatri. A feature article on Dr. Farzana Nahid. Manab Jamin:27th December 2021. https://mzamin.com/article.php?mzamin=308678&cat=38
Narir Proti Drishtibhongi Hok Itibachok. A feature interview on Dr. Farzana Nahid. Roksi Magazine: March 3, 2022. https://www.rodoshee.com/%e0%a6%a8%e0%a6%be%e0%a6%b0%e0%a7%80%e0%a6%b0-%e0%a6%aa%e0%a7%8d%e0%a6%b0%e0%a6%a4%e0%a6%bf-%e0%a6%a6%e0%a7%83%e0%a6%b7%e0%a7%8d%e0%a6%9f%e0%a6%bf%e0%a6%ad%e0%a6%99%e0%a7%8d%e0%a6%97%e0%a6%bf/
Farzana Nahid: A beacon for new generation. A feature article on Dr. Farzana Nahid. Daily Observer: May 28 2022. https://epaper.observerbd.com/2022/05/28/15.jpg
Dr. Farzana Nahid and her tale of action as a leader. A feature Article on Dr. Farzana Nahid. Mirror Magazine: vol.21, issue 10, 2022.
Forthcoming Publication
Best Paper Award for “Family Firms in Bangladesh: Entrepreneurship and State Intervention” at an International Conference of Business, Economics, Energy and Environmental Science at KL Malaysia on 19th September 2014.
International Women’s Day award and certificate by Mirror magazine for Outstanding Contribution to Teaching held on 9th March 2023 at The Shooting Club, Gulshan, Dhaka.
Title of qualification awarded: Ph.D
Field of Studies: Business History
Institution & Address: University of Malaya, Kuala Lumpur, Malaysia
Year: 2017
Title of qualification awarded: MBA
Field of Studies: Finance & Marketing
Institution & Address: North South University, Dhaka, Bangladesh
Year: 2007
Title of qualification awarded: BBA
Field of Studies: Finance & Marketing
Institution & Address: North South University, Dhaka, Bangladesh
Year: 2005
North South University
Associate Professor (Full Time) Department of Marketing & International Business
January, 2018 - Present
North South University Startups Next (NSUSN)
Director
January, 2020 - 2022
World Bank Business Support Center
Program Coordinator and Mentor
Wefi Wing of The World Bank Ltd and BreakBite
December 2023-Present
City ALO Women Entrepreneurs’ Certification Program
Dhaka, Bangladesh
Program Coordinator, Module Designer & Trainer
January 2019 – Present
Citybank Rural Program
Dhaka, Bangladesh
Module Designer & Trainer
April 2021 – Present
Innovation Consultants Training Program by The World Bank Ltd.
Module Designer & Trainer
April 2021-Present
ITEEE Program
North South University, Dhaka, Bangladesh Module Designer & Trainer
April 2021 – Decemberer 2023
Coordinator for Social Engagement for APT, NSU
February 2023-present
Chair of Outreach Committee, Department of Marketing, NSU
January 2018 - present
Member of International Quality
Assurance Cell, NSU
September 2018- September 2019
Career and Personal Development Counseling
January 1st, 2018- Present
Bikalpa Foundation (A caregiver Service Provider)
Dhaka, Bangladesh
Director
January, 2021- Present
Workshop trainer
SME Foundation, Bangladesh
May 2022-Present
NTV, Int. Television Channel Ltd. (Bangladesh)
Senior News Presenter
January, 2004 – Present
Sparkle International, Dhaka, Bangladesh
Marketing Manager
April, 2009 - June, 2012
Robi Axiata Ltd., Dhaka, Bangladesh
Marketing Manager
April, 2007 - March, 2009
International Media Secretary
News Broadcasters’ Association
Dhaka, Bangladesh
January 2020- June 2021
Principles to Marketing UG
Entrepreneurship (UG)
Promotional Management (UG & PG)
Marketing Analytics (UG & PG)
Digital Marketing (UG)
Marketing Management (PG)
Education and Training Secretary & Lifetime Member
News Broadcasters’ Association (NBA)
Dhaka, Bangladesh
June 2021- Present
Member of International Quality Assurance Cell, NSU
September 2018- September 2019
Member of Women Entrepreneurs Association (WEA)
March 2022- present
Member of American Marketing Association (AMA)
February 2019- present
Volunteer Assistant at Faith Bangladesh
March 2022 - present
