Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Farzana Nahid

Assistant Professor, Department of Marketing & International Business

Director, North South University Startups Next (NSUSN)

Phone: +880-2-55668200 
Email: farzana.nahid@northsouth.edu
Office:

Curriculum Vitae  http://www.northsouth.edu/assets/cv/my CV latest feb 2020.pdf

 
 
 

 

 
 

 

Dr. Farzana Nahid is the director of North South University Startups Next (NSUSN) who thinks big and holds a strong view point on providing a chance to every capable individual who can work vigorously and can revolutionize the business sector of Bangladesh through the establishment of great innovations.

She is the Assistant Professor at the Department of Marketing and International Business in North South University. There, she is also the Chair of Outreach Committee. In NSU, she also serves as a career and personal counselor of Under-graduate and Post-graduate students. Moreover, apart from teaching, she is serving as a freelance news presenter in Ntv since January 2004. She is also a trainer of City ALO Women Certification Programme and member of International Quality Assurance Cell. Dr. Nahid completed her PhD focusing on Business History from University of Malaya, Kuala Lumpur, Malaysia. Previously she has worked as a Marketing Manager in Sparkle International and Corporate Sales Executive in Robi Axiata Ltd.  She received her MBA & BBA degrees from North South University, Dhaka Bangladesh majoring in Finance & Marketing.

Besides teaching, Dr. Nahid is also involved in research activities. Her research interest lies in Marketing and Management disciplines. She has published a Book Review in ISI Journal of Business History titled “Understanding Family Businesses: Undiscovered approaches, unique perspectives and neglected topics”. Another publication has been accepted titled “Entrepreneurship, state-business ties and Business Groups in Bangladesh” in ISIS Journal of South Asian Development. Besides publication, she has presented papers in International conferences. She received the best paper award in an International Conference in September 2014 on “Family Firms in Bangladesh: Entrepreneurship and State Intervention”, organized by Business, Economics, Energy and Environmental Science. Also, she presented a paper in November 2013 on “Family Firms in Bangladesh” in University of Malaya Researchers Conference (UMRC), Malaysia.

Published and Accepted:


● Published book review on October 2012 in Business History (ISI Q2 Journal) on “Understanding Family Businesses: Undiscovered approaches, unique perspectives and neglected topics”.

● Published article on 22nd December, 2019 in South Asian Development (ISI Q4 Journal) on “Entrepreneurship, state-business ties and survival of firms: business groups in Bangladesh”. 

● Accepted Book chapter in February 2019 titled “Entrepreneurship, market orientation and state-nexuses: family firms in Bangladesh” in the book ‘Handbook of Asian Family Business- Governance, Succession & Challenges in the age of Digital Disruption’ (Rootledge) 

● Accepted book chapter in August 2018, titled “Leadership & mentoring in family business: Case Studies from Bangladesh” in the book “Mentorship-Driven Talent Management: The Asian Experience” by Emerald Publishing. (Editos: Dr Payal Kumar, Professor and HR (Chair), BMU Munjal University, India & Dr Pawan Budhwar, Professor of International HRM, Aston Business School, UK)

●Accepted book chapter in 4th December, 2019 titled “Promoting bank loans to urban based women entrepreneurs of Bangladesh” in “Cases on Global Marketing of Financial Products and Services”. (Editors: Ms. Shilpa Narang and Dr. Sarmistha Sarma).

● Accepted articles on 15th January 2018, titled “State Capture as a consequence of state business nexus: case studies from Bangladesh” in ISI Journal of South Asian Development. Co-authors (Professor Dr. Edmund Terence Gomez and Dr. Shakila Binte Yacob)

 

Under Peer Review for Publication

• Submitted article in Modern Asian Studies (ISI Q4 Journal) on “State capture as a consequence of state-business nexuses: case studies from Bangladesh”.
• Submitted article titled “State Capture as a consequence of state business nexus: case studies from Bangladesh” in ISI Journal of South Asian Development. Co-authors 

• Publication in Pipeline :

  • Book on “Stories of Women Entrepreneurs of Bangladesh”
  • Book on “250 profiles of SME entrepreneurs of Bangladesh”.
  • Family Business in Bangladesh: Preventing family feuds through family unity and successor development.
  • Cognitive Adaptability and uncertainty: A case study in Bangladesh

     

 

Conferences:

1. Paper presention on "State Capture as a consequence of State-Business Nexuses: Family Businesses in Bangladesh"  at The York University, UK on 11th February, 2019 where an exclusive session was arranged just for my paper.
 
2. Paper presentation on " Corporate Governance and its effects on Family Firms' in Bangladesh" in a session created by British Academy of Management on Corporate Governance on 15th February, 2019b in London, UK.
 
3.International Conference on “Entrepreneurship, State Business Ties and Business Groups in Bangladesh”. British Academy of Management UWE, Bristol. 6 Sept 2018


4. University of Malaya Researchers Conference (UMRC) on ‘‘Family Firms in Bangladesh’’. KL, Malaysia, November 19- 20, 2013.

5. International Conference on “Family Firms in Bangladesh: Entrepreneurship and State Intervention”, organized by Business, Economics, Energy and
Environmental Science. KL Malaysia, September 19-20, 2014. Got Best paper award.

 

Best Paper Award

International Conference on “Family Firms in Bangladesh: Entrepreneurship and State Intervention”, organized by Business, Economics, Energy and
Environmental Science. KL Malaysia, September 19-20, 2014.

Title of qualification awarded : Ph.D
Field of Studies: Business History
Status: Completed
Institution & Address: University of Malaya, Kuala Lumpur, Malaysia
Year: 2017

Title of qualification awarded : MBA
Field of Studies : Finance & Marketing
Institution & Address : North South University, Dhaka, Bangladesh
Year: 2007

Title of qualification awarded : BBA
Field of Studies : Finance & Marketing
Institution & Address: North South University, Dhaka, Bangladesh
Year : 2005

Chair of Outreach Committee:
Career and personal counseling
Member of International Quality Assurance Cell Seminars & sessions by successful alumni, Bridging between academicians and industrialists (January 1st 2018- till now) Student Counselling of UG & PG students (January 1st 2018- till now) (September 2018- till present)

Trainer in CITY-Alo Women Certification Program

since january, 2019 till date

April 2007 to 3rd March 2009
Corporate Sales Executive
Robi Axiata Ltd – Gulshan 1, Dhaka, Bangladesh.

April 2009-June 2012
Marketing Manager
Sparkle International – 39/4,
Kalabagan, Dhaka-1207,
Bangladesh

Dec-2004 till present
Senior News Presenter
NTV, Int. Television Channel Ltd.
7th Floor, BSEC Bhaban. KarwanBazar, Dhaka, Bangladesh

Principles to Marketing UG
Entrepreneurship (UG)
Integrated Marketing
Communications (UG)
Promotional Management (PG)
Marketing Management (PG)

  • Attended Certificate Program on Marketing of Goals, Initiatives and Causes (MAGIC) in the year 2019 in Indian Institute of Technology Delhi (IIT Delhi), India

➢Entrepreneurship

➢Corporate Governance system in South Asia and its effects on business Development


➢ Business History of South Asian countries


➢ Political Economy of South Asia


➢ Comparison of Family Firms’ Development between East Asia and South Asia