Mehnaaz Samantha Kamal [MeSK] | North South University

Full Time Faculty
Lecturer

MSc in International Business & Management, University of Manchester, UK
BSc (Hons) Management with Marketing specialism, University of Manchester, UK

Phone: +880-2-55668200 Ext: 6101
Email: mehnaaz.kamal@northsouth.edu
Office: NAC 710

About

Mehnaaz Samantha Kamal is a purpose-driven professional with a global perspective, honed through an international upbringing and diverse academic experiences. Her early academic journey included several schools with diverse curriculum (British, Bengali and American), which gave her the opportunity to become accustomed to working with different individuals and academic challenges from an early age. Such circumstances have equipped her with exceptional adaptability and creative problem-solving skills within multicultural environments. After accomplishing both her higher education degrees in the UK, Ms. Mehnaaz applied her professional leadership and management skills at prestigious organizations like the United Nations and Oxfam. Her commitment to community service is evident in her prestigious Gold Award, received for completing the Manchester Leadership Award program with the highest number of volunteer hours. Ultimately, she is focused on becoming a qualified educator to dedicate her expertise to a thriving academic institution and continue serving the community.

Selected Publications

Kamal, M. S. (2026)." The Jatra lineage: Can slow and sustainable win the race?", Cases on Marketing – Perspectives from Bangladesh (2nd edition, 2026).
MSc Thesis: Investigating influential CEO characteristics and firm performance: A big data analytics and machine learning approach.

Awards & Honors

Manchester Leadership Programme Gold Award from Manchester Leadership Programme by University of Manchester
Member of National Honors Sociery, George C. Marshall School
Salutatorian of the Class of 2010, George C. Marshall School

Educational Qualifications

2013- 2014 : MSc in International Business from Manchester Business School in University of Manchester, UK

2010- 2013: BSc in Management (Specialised in Marketing) from Manchester Business School in University of Manchester, UK

2008-2010: American education curriculum from George C. Marshall High School in Ankara, Turkey

Academic Experience

Lecturer (Full Time) in Marketing and International Business, North South University (September 2015 - Present).

Corporate Experience

Sales Associate in The Oxfam, Manchester
Manchester Business School (MBS) Student Ambassador, Manchester
Intern at United Nations, Dhaka
Intern at United Nations Development Program, Kathmandu

Courses

MKT 202 Introduction to Marketing
MKT 337 Promotional Management
INB 372 Theory and Practice of International Business
BUS 498 Internship

Membership and professional Activites

Alumni of Manchester Business School
Member at UNICEF on Campus, Manchester

Research Interests

Advertising
Branding
Fashion marketing
Slow and sustainable fashion movement