Huda, S. S. M. S, and Shupti, S.P. (2025) Dynamics of Social Media Influencers: Gendered Perspectives In Gendered Nature of Social Media Networks. (Eds) Rana, U. and Singh, R. AAP. Hard ISBN: 9781774919644 (In-press).

Mahmud. A. M., Mahmud. R., Raj R.S., Attar, R, & Huda, S.S.M. (2025). Global Trends and Opportunities of Healthcare Driven by Generative Artificial Intelligence and Behavioral Attitude of Older People in Bangladesh. In Digitalization for Improving Elder Care. (Eds) Subhasis B,. Dil B. R,.Shu, T Yixin, Y,. & Donghyun, P. 185 Asian Development Bank Institute. DOI: 10.22617/TCS250109-2

Huda, S. S., Orthy, S. D., Ahmed, M. R., Sadik, S., & Payel, P. C. (2025). Preventive health care through tech based innovation in Bangladesh. Journal of Information Technology Teaching Cases, 0(0). SAGE Publication.  https://doi.org/10.1177/20438869251326281 SCOPUS

Huda, S. S. (2025). Green Manufacturing Practices for Sustainable Development: Selected Scenarios of Bangladesh. In J. Duháček Šebestová & C. Popescu (Eds.), Building a Green Future Through Essential Decision-Making Competencies (pp. 305-324). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-0189-1.ch011

Huda, S. S., Hoq, M. Z., Mahbub, R. B., Arpita, T. H., & Mowla, S. M. (2025). Evaluation of a value creation model of a BPO firm. Journal of Information Technology Teaching Cases, 0(0).  https://doi.org/10.1177/20438869241296565  SCOPUS

Huda, S.S.M. S., Akhtar, A., Md. Humayun Kabir, M. H., Zubayer. M., Syeda Raissa Maliha, R.S. (2025) Entrepreneurial initiatives during pandemic in Bangladesh. International Journal of Services, Economics and Management.  Vol. 16, No. 1, INDERSCIENCE. DOI: 10.1504/IJSEM.2025.144571. SCOPUS. 

Sadrul Huda, S., Rimthi, R. R., & Mowla, S. M., (2025). Sindabad.com’s value-creation activities: Evaluating the sustainability efforts of an e-commerce platform in Bangladesh. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071976272

Sadrul Huda, S., (2025). App-based transport for mobility justice. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071960370.

Ahmed, J. U., Sadrul Huda, S., & Ahmed, A., (2025). Nurturing empathy: The extraordinary narrative behind the restaurant of mistaken orders in Japan. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781036201319

Sadrul Huda, S., Das, S., & Fatima, N. N., (2025). From bean to cup: A case study of north end coffee roasters. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071976364

Sadrul Huda, S., Das, S.,  Fatima, N. N., Choudhury, F., Huda, S. M. M. M. (2025). Helpline service: does it help. International Journal of Services Economics and Management. INDERSCIENCE. /http:doi.org/10.1504/IJSEM.2025.10069684. SCOPUS.

Huda, S. S. M. S. (2024). Potential of neighborhood tourism in new normal: a research agenda. Sustainable Communities, 1(1). Taylor & Francis. https://doi.org/10.1080/29931282.2024.2371578. 

Huda SSMS & Islam, T. (2024).Strategic Use of Flowers for Creating Recreational Values in Organizations. International Journal of Work, Organization, Emotion.INDERSCIENCE,. Vol.15 No.1, pp.61-75. SCOPUS. ABDC “B”.  https://doi.org/10.1504/IJWOE.2024.136604

Sadrul Huda, S., Akhtar, A., Moniea, H. M., & Shupti, S., (2025). The barbie effect: Entertainment vs. environmental sustainability. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071985113

Huda, S., Akhtar, A., & Mowla, S. M., (2025). Bringing marginal traders into the financial network: The case of TallyKhata. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071984154

Shareef, M. A., Kim, D. Y., Khan, A. R., Akram, M. S., Butt, I., & Sadrul Huda, S. S. M. (2024). Understanding the behaviour of medical tourists: implications for strategy development. Journal of Policy Research in Tourism, Leisure and Events, 1–27. https://doi.org/10.1080/19407963.2024.2303446 (In press). SCOPUS

Huda SSMS & Islam, T. (2024).High degree of informality in tourismscape: a threat to tourism service sustainability. International Journal of Services, Economics and Management (IJSEM),  15, No. 1, pp 51-62. DOI: 10.1504/IJSEM.2024.136065. SCOPUS.

Huda, S. S. M. S., Rimthi, R. R., Islam, T., & Mowla, S. M. (2024). Adoption of cashless economy in Bangladesh. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869241279586

Huda, S. S., Hossain, M. F., Rahma n, S. M., Nazmul, S. B., & Hasan, R. (2024). An evaluation of FinTech in Bangladesh. Journal of Information Technology Teaching Cases. (Early cite }  https://doi.org/10.1177/20438869241236472. SCOPUS

Huda, SSMS (2023) Increasing green footprints: Indications of transformations in the socio-economic spaces of Bangladesh. Engineering Reports. e12775. doi: 10.1002/eng2.12775. SCOPUS CITE SCORE 4. SJR Q2

Huda, S.S.M., Tanim, Md. Shahriar Bin Nazmul, Mowla, Syeda & Mowla, Syeda. (2023). Augmedix Bangladesh re-humanizing healthcare service. Journal of Information Technology Teaching Cases. 10.1177/20438869231196312. SCOPUS.

Sadrul Huda, S. S. M., Akter, S., & Safder, A. (2023). Technology enabled entrepreneurship: Ekshop and rural women in Bangladesh. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869231203339. SCOPUS.

Huda, S. S. M. S., Akter, S., & Safder, A. (2023). Use of technology in agriculture services in Bangladesh. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869231208217. SAGE PUBLICATION. SCOPUS.

Huda, SSM., MD. Ishtiak, Akhtar, A, Dilshad, S. (2023). Shuttle - Fearless Drive. In Doing Business in South Asia A Case Study Collection. (Ed) Muralidhara, G.V.  Routledge (a Taylor Francis Company).

Huda, S.S.M , Sayem, W.H., Rahat, N., Nazmul, B.H., Islam, T. (2023) An emerging Bangladeshi Tiger goes global: innovation, going green, and sustainability in Walton. Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), SAGE Publications, [Scopus].  https://doi.org/10.1177/20438869231163

Huda, S.S.M.; Akhar A,: Uddin, I.; Mowla, M. S,: Raisa, S.M,: Mowla, R. S. (2023). ‘Truck Lagbe” App Powered Goods Transportation’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), SAGE Publications, [Scopus]. https://doi.org/10.1177/20438869221147314

Huda, S.S.M.S;  Akhar A,: Uddin, I.; Mowla, M. S,: Mowla, S.A (2023). Health service - A click away’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), SAGE PUBLICATIONS. [SCOPUS] https://doi.org/10.1177/20438869221147

Huda, S. S., Saha, S., Moniea, H.M. & Kabir, M. H. (2023). Neighbourhood tourism: a study on Bangladesh tourism industry.  International Journal of Services Economics and Management.. INDERSCIENCE.  //doi.org/10.1504/IJSEM.2023.10061169. SCOPUS 

Ahmed, Jashim Uddin; Huda, S.S.M.; Uddin, M.J.; Ahmed, A.; Sharif, R. (2023). ‘Smart Retail at Algramo: Addressing environmental issues competitively’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), SAGE Publications, [Scopus]. DOI: 10.1177/20438869221133129.

Huda, S. S., Dilshad, S., Mosharraf, H., & Uddin, M. I. (2022). Social Challenges Faced by Health Service Providers in Managing COVID-19. , 7(1), 1-6. IGI http://doi.org/10.4018/IJARPHM.313439.

Huda, SSM., & Maliha, R. (2022). Health and Non-Health Care Challenges of COVID-19 Management: The Scenario of Bangladesh. In Rana U, & Govendor, J.(Eds)  Consequences and Responses to Covid-19 pandemic. AAP CRC Press (a Taylor Francis Company). INDIA. P. 115-113.

Huda, S.S.M., Akhtar., A, & Maliha, S. R. (2021).  Impact of Media on Entrepreneurship: the Case of Noksha, Prothom Alo, Sage Business Cases. UK.

Huda, SSM., & Akhtar, S. (2021). Rideshares without Registration: The Case in Bangladesh. Sage Business Cases.UK.

Huda, SSM. (2021). Human Emotion Driving Force of Social Entrepreneurship. CASE Center, USA

Saha, S., Huda, S. S. & Popy, N. N., (2021). Impact of COVID-19 on Supply Chain Management: A Study on Food Industry. International Journal. of Logistics Systems and Management. INDERSCIENCE.  Vol. 13. 1, p. 30-44. SCOPUS.

Huda, S. S. & Raissa M. S. (2021). Rise of Social entrepreneurship During COVID-19 Pandemic.  Int. J. Social Entrepreneurship and Innovation, Vol. 6, No. 1. INDERSCIENCE. P. 63-71.

Butt, I., Mukerji, B., Shareef, M. A., Ahmed, J. U., & Huda, S. S. M. S. (2021). Effect of Trust on e-Shopping Adoption – An Emerging Market Context. Journal of Internet Commerce, 21(3), 320–340. DOI: 10.1080/15332861.2021.1927436.  Taylor and Francis. SCOPUS, ABDC B.

Huda, SSM., Akhtar, A., & Maliha, S. R. (2021). Initiatives Taken by NGOs and Private Companies to Fight the COVID-19 Pandemic. Int. J. of Work Organization and Emotion, INDERSCIENCE. DOI/10.1504/IJWOE.2021.115622. SCOPUS,  ABDC B.

Huda, S.S.M.S., Akhtar, A., Dilshad, S. and Maliha, S.R. (2021). An evaluation of factors affecting the management of COVID-19 in Bangladesh, Journal of Health Research, Vol. 35 No. 3, pp. 276-281. EMERALD. https://doi.org/10.1108/JHR-08-2020-0323. SCOPUS.

Huda, S.S.M.S., Noushin , N (2021). Alternative Mode of Health Service Delivery. Sustainable Futures. Volume 3, 2021, 100055. https://doi.org/10.1016/j.sftr.2021.100055 ELSEVIER .

Huda, SSM., Saha, S., K. Humayun.  (2021). Belt and Road Initiative and South Asia: Opportunities and Challenges. In Mukherjee, D, Bellamy, C ),  Datta, P.(Eds).  Belt and Road Initiative (BRI): China’s Global Business Footprint. CRC Press. INDIA.

Kabir, M. H., Huda, S. S., & Faruq, O.  (2020). Towards a New Model of Mobile Financial Services. Copernican Journal of Finance & Accounting. Nicolaus Copernicus University Press, Poland. 9(3). /doi.org/10.12775/CJFA.2020.013   ABDC – C.

Huda, S. S., Saha, S., & Kabir, M. H. (2020). Influence of e-CRM on Customer Satisfaction and Customer Loyalty: A Study on Bangladesh Fast Food Industry.  International Journal of Electronic Customer Relationship Management. INDERSCIENCE. //doi.org/10.1504/IJECRM.2021.115607.  SCOPUS.

VISITING RESEARCH FELLOW, NATIONAL SCHOLARSHIP PROGRAM. SLOVAK REPUBLIC. 2024

VISITING RESEARCH FELLOW, JAPAN INSTITUTE OF LABOUR RESEARCH & TRAINING. 2013

DUTCH GOVERNMENT FELLOWSHIP 1999

Associate Professor North South University

INDEPENDENT DIRECTOR MIRACLE INDUSTRIES 2017-2019

STRATEGIC MANAGEMENT

ENTREPRENEURSHIP

ORGANIZATIONAL MANAGEMENT

Member, Board of Trustees, European University of Bangladesh

TECHNOLOGY, CLIMATE CHANGE, HEALTH SERVICES, FINANCIAL SERVICES AND INNOVATION, SUPPLY CHAIN MANAGEMENT, CONFLICT MANAGEMENT.