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Dr Khandker Md Nahin Mamun

Full Time Faculty
Assistant Professor & Chair

PhD, University of Strathclyde, Glasgow, UK
MScIM, MBA, BFA

Phone: +880-2-55668200 Ext: 6102
Email: [email protected]
Office: NAC707

 
About
About
I am a marketing academic specializing in digital and AI transformation across marketing literature, academic governance, and policy development. My work sits at the productive intersection of artificial intelligence, consumer research, and institutional development in emerging economies, with a primary focus on Bangladesh. I examine how emergent technologies reconfigure marketing paradigms while establishing rigorous frameworks for academic oversight, ethical AI adoption, and contextually grounded policy development.

Core Expertise & Focus Areas

  • Digital & AI Transformation in Marketing Literature: I investigate the theoretical and methodological shifts driven by artificial intelligence, autonomous agents, and algorithmic decision-making. My scholarship critiques and updates foundational marketing literature, analyzing how intelligent systems alter consumer interactions, market structures, and knowledge generation across the discipline.
  • Academic Governance & Institutional Leadership: I focus on embedding digital transformation into higher education structures. This includes formulating governance frameworks for ethical AI integration in research, modernizing academic curricula to reflect technological shifts, and guiding institutional policies that safeguard academic integrity while fostering innovation.
  • Policy Development & Consumer Protection: My policy-oriented research addresses the intersection of digital markets, regulatory frameworks, and vulnerable populations. I contribute to consumer protection policies, ethical AI deployment standards, and market equity strategies—ensuring digital growth in emerging economies supports systemic inclusion rather than exacerbating socioeconomic disparities.
  • Contextual Dynamics in Emerging Markets: Grounded in the socio-economic realities of Bangladesh, I develop theories that capture how rapid urbanization and digital commerce shape consumer behavior. I resist applying uncritical Western models, offering instead localized frameworks for digital market evolution.
Collaboration & Policy Engagement

I welcome collaboration with academic institutions, policy bodies, development agencies, and enterprise leaders seeking to navigate AI integration, governance reform, and strategic market development.

Key Engagement Areas:

  • Formulating national and institutional AI governance policies.
  • Advising on consumer protection in digital and algorithmic marketplaces.
  • Designing AI-enhanced research methodologies and modern marketing curricula.
  • Developing inclusive market transformation strategies for emerging economies.
Selected Publications

Paper:

Mohan Uddin, M., Mamun, K. M. N., & Chowdhury, A. H. (2025). Understanding pragmatic meanings of fintech among vulnerable consumers in Bangladesh for enhanced customer experience management. Journal of Financial Services Marketing, 30(4), 25.

Book Chapter:

Mamun, K. M. N., & Chowdhury, A. H. (2026). Transforming university-wide information systems for smart learning experiences. In S. S. Andaleeb (Ed.), Reimagining the university: Best practices for higher education in Bangladesh. UPL.

 

Published Proceedings:

Mamun, K. M. N., & Munni, N. Y. (2025). Short, mid, and long-term educational reform of primary and secondary education in Bangladesh: Leadership capacity building of principals. In International Conference on Economics, Business and Technology Management (ICEBTM 2025). Independent University, Bangladesh.

Mamun, K. M. N. (2023). Selling fourth industrial revolution solutions to garments factories. In 4th Industrial Revolution Skills Summit. North South University.

Conference Paper Presentation:

Mamun, K. M. N. (2021, December 17–18). The impact of Industry 4.0 on experience curve and location advantages of internationalising firms [Conference presentation]. 16th South Asian Management Forum, International University of Business Agriculture and Technology (IUBAT), Dhaka, Bangladesh.

Mamun, K., 2013. International Opportunity Enactment by the UK SMEs. 2nd International Research Conference, Department of Marketing, University of Strathclyde.

Mamun, K., 2012. The Role of Capabilities in International Opportunity Identification and Enactment Process of Small and Medium Enterprises. European International Business Academy (EIBA) Conference, University of Sussex.

Mamun, K., 2011. The New Dawn: Cross-border Opportunity Exploitation by Entrepreneurs from Developing Countries. 14th McGill International Entrepreneurship Conference, University of Southern Denmark.

Awards & Honors

Award: University of Strathclyde Postgraduate Research Scholarship, 2010-2013

Honour: Fellow, American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium 2013, Stephen M Ross School of Business, University of Michigan, USA.

Educational Qualifications

PhD in Marketing, Department of Marketing, University of Strathclyde, Glasgow. Dates: 29/09/2010 – 09/07/2015

Thesis: International Opportunity Enactment by the Small and Medium Sized Enterprises in the UK.

Research Method: Triangulation of quantitative Partial Least Squares Structural Equation Modelling (PLS-SEM) and qualitative case study

Masters in International Marketing (MSc IM) [Graduated with Distinction], Department of Marketing, University of Strathclyde, Glasgow , UK. 

Dissertation: A Phenomenological Study of Entrepreneurial Opportunity Identification

Master of Business Administration (MBA), United International University, Dhaka

Bachelor of Fine Arts (BFA), University of Dhaka, Bangladesh

Academic Experience

Assistant Professor, Department of Marketing and International Business, North South University, Bangladesh. 2018 - till date

Tutor, Department of Marketing, University of Strathclyde, Glasgow, United Kingdom. 2011 – 2013

Lecturer in Marketing, United International University, Dhaka, Bangladesh. 2007- 2010

 

Corporate Experience
No Data Found
Teaching Interests

Fall 2026

MBA Courses

MKT633: Global Marketing

MKT628: Digital Marketing

 

My teaching approach in MKT628 Digital Marketing and MKT633 Global Marketing is rooted in preparing MBA students to transition from operational executors to high-level strategic decision-makers capable of breaking through career ceilings into executive leadership. In MKT628, I blend state-of-the-art digital marketing theories with hands-on applications, placing a strong emphasis on cutting-edge AI tools for content creation, automated workflows, and data analytics. Through a combination of real-world case studies, collaborative team projects, and a hybrid mix of formative and summative assessments, students engage in blended learning opportunities that mirror modern marketing environments. Rather than simply training students on how to execute digital tactics, the course challenges them to interpret analytical outputs, evaluate AI-driven insights, and formulate overarching digital strategies that drive measurable business growth.

In MKT633 Global Marketing, I expand this strategic focus to the international arena by embedding direct access to comprehensive global databases into the curriculum. Students analyze complex international trade data, market entry signals, and consumer trends to navigate the nuances of cross-border marketing strategy. Structured around interactive case studies, cross-functional teamwork, and multi-stage strategic projects, the course ensures students master the balance between tactical skill development and global leadership vision. By continuously challenging students to synthesize macroeconomic data, cultural dynamics, and competitive frameworks, my ultimate goal is to equip future executive leaders with the critical thinking, agility, and decision-making power needed to guide multinational enterprises in an increasingly complex global marketplace.
Membership and professional Activites

As the General Secretary of the Bangladesh Society of Private University Academics (BSPUA), I have been active in building the association since 2022.

 

Research Interests

My research focuses on coordination dynamics in complex market and institutional systems, particularly how artificial intelligence, marketing systems, and organizational actors interact to shape economic and social outcomes. I develop frameworks within Consumer Coordination to understand how firms, governments, consumers, and digital platforms align incentives, information flows, and strategic actions in environments characterized by institutional gaps, technological disruption, and vulnerable stakeholders. My work integrates meta-analysis of marketing as a theory of influence and coordination, examining how ideas, narratives, and AI-driven decision systems guide market behavior and policy adoption. I am especially interested in the role of AI as a strategic coordination infrastructure, from competitive “AI championship” environments where organizations leverage intelligent systems to outperform rivals, to public-interest contexts where AI-enabled marketing and management can protect vulnerable consumers and strengthen institutional development in emerging economies. Through conceptual synthesis, empirical research, and strategic frameworks, my goal is to generate actionable knowledge for corporations, policymakers, and international organizations seeking to harness AI responsibly to improve market efficiency, institutional capacity, and inclusive economic growth.